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Slide 1 - Analytics Topic 3
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Analytics for Journalists
Topic 3: Audience Behaviour
[Slide 2 has been are omitted for this text-based alternative]
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Slide 3 - Topic Video
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Analytics for Journalists - Topic 3
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Slide 4 - Learning Outcomes
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Now that you’ve finished this module you should be able to:
1. Demonstrate an understanding of web analytics as a function of editorial decision-making, and
you should
2. be able to navigate through Google Analytics.
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Slide 5 - Topic Quiz
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Begin Quiz
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Question 1 – Multiple Choice
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Pageviews are
A) the total number of clicks or hits received on pages in your website
B) the number of visits by unique users to pages on your website
C) the number of pages a user visits in one session
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Question 2 – Multiple Choice
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Unique pageviews
A) are the number of pages a user visits in one session
B) don’t include visits by users who’ve already been on a page once
C) are the total number of visits to pages on your site
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Question 3 - True/False
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Unique pageviews can be a more accurate metric of traffic to your site because it doesn’t include
multiple visits to a page by the same user.
A) True
B) False
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Question 4 - True/False
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By selecting Page Title you can see the names of the stories as they appear on your site.
A) True
B) False
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Question 5 - True/False
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Entrances tells you how many times a page was the first visit in each user’s total session.
A) True
B) False
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Question 6 - True/False
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If you click on Speed Suggestions and then a particular story you’ll get some ideas on how to move
more quickly through Google Analytics.
A) True
B) False
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Question 7 – Multiple Choice
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An anomaly in data occurs when
A) the data for some type of behaviour or action on a site seems out of the ordinary compared to other
data
B) a pattern of behaviour is easily recognized
C) both of the above
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Question 8 – Multiple Choice
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A trend in data occurs when
A) patterns in behaviour repeat themselves
B) a number of unique users show the same types of interactions with a given story
C) both of the above
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Question 9 – Multiple Choice
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In the Behaviour category Landing Pages shows
A) the most popular spots for people to enter your site
B) where people exit your site
C) where you have the most referrals
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Question 10 – Multiple Choice
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In the Behaviour category the Exit reporting section shows you
A) the top 10 places people entered your site
B) the top 10 places people left your site.
C) the top 10 places people linked from one page to another in your site
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Slide 17 - Congratulations!
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You have now completed Analytics for Journalists Topic 3: Audience Behaviour. You may now print a
certificate of completion you should keep for your records.
Please enter your name into the space below so we can personalize your certificate.
Congratulations!
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Slide 18 - Certificate of Completion
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[Screenshot of a blank Certificate of Completion]
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Slide 19 - Credits
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Credits
Funding for this project was provided by the Ministry of Training, Colleges and Universities (MTCU)
2014-2015 Shared Online Course Fund.
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Slide 20 - Credits
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Credits
Nicole Blanchett Neheli, Professor/Journalism Coordinator Sheridan College, B.A.A. Journalism, M.A.
Professional Communication
Nikolas Clarke and Gregory Prince – Sheridan College technical support
Mitchell Varley – Editor
Kyle Mackie Consulting Ltd & Park Education, Content Support
Marybeth Burriss and Vince Cifani, Instructional Designers, Digital Educational Strategies, G. Raymond
Chang School of Continuing Education, Ryerson University
Nancy Walton, e-learning Support, Director, Office of e-learning, Ryerson University
Funding for this project was provided by the Ministry of Training Colleges and Universities (MTCU)
2014-2015 Shared Online Course Fund
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© 2015 Nicole Blanchett Neheli, Ryerson University. Web Analytics for Journalists is made available for
public use under a Creative Commons Attribution-NonCommercial-NoDerivs (CC BY-NC-ND) license.
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