Personal Marketing Plan
Marketing I Quarter 4 Assessment
100 Points
Components of Personal Marketing Plan
• Mission Statement
• Current Marketing Situation
• SWOT Analysis
• Objectives (SMART Goals- Specific, Measurable, Attainable, Realistic,
and Time Bound)
• Strategies (Marketing Mix) Product, Place, Price, Promotion
• Summary- How will you stand out in the crowd?
Mission Statement
A statement (may be 3-5 sentences) that identifies the following:
• Core values
• Provides clarity and identity of who you are and what is important to
you
• Will help to brand you
• Needs to be honest and authentic
• Will evolve and change over time
Current Marketing Situation
• Summarizes the current job market/employment opportunities
• What career do you want to pursue?
• What is the current salary range and educational or training
requirements for this job?
• What is the competition for jobs – and WHO is your competition?
SWOT Analysis
• What are your strengths for the job/goal you want to achieve?
• What are your weaknesses?
• What are the opportunities that exist currently?
• What are the threats?
• Strengths and weaknesses are internal factors about YOU
• Opportunities and threats are external factors about your
environment
Objectives (SMART GOALS)
• Personal objectives- Goals that relate to your personal growth and
development.
• Professional/career objectives- Goals that relate to gaining
employment, career development
Marketing Mix
• Apply the marketing mix to yourself
• Create strategies around the 4 P’s for marketing yourself
PRODUCT:
What are the features and benefits of YOU? Focus on your strengths and
positive aspects to “sell” to a potential employer
• Features- education, abilities, skills, “competencies” such as
collaborative, critical thinker, creative, etc.
• Could also include ways to modify yourself as a product….what would
you change or improve?
PLACE
Where to you want to work?
• Are there any geographic considerations?
• Are there any specific locations where you want to work?
• Are there any locations that you find unacceptable?
PRICE
How much will you cost the employer? What is essential to
you in pricing your talents?
• What salary expectations are reasonable?
• What fringe benefits are important to you?
• 401K plans? Insurance? (Medical/Vision/Dental/
Promotion
• How will you market yourself?
• How can you network appropriately?
• How can you modify or improve your current marketing channels?
(Facebook, Twitter, Snap Chat....all of these images and “words” are
branding you….Do you need to change any of these?)
People
• Who is the target market to whom you will market yourself?
Standing Out from the Crowd
• Briefly summarize “who you are”
• What are you outstanding features
• What makes you marketable above everyone else?
• What can you do to stand out from the crowd?
• Why should you be hired?
Quarter 4 Assessment
• Work individually to complete a personal marketing plan.
• Prepare and summarize in a PPT.
• Present marketing plan to the class
• Date of presentation on Q4 Assessment day
• Includes all of the components of a Personal Marketing Plan.
• Use the PPT information as guide
• Format slides appropriately- use graphics is possible
• Use bulleted points (fewer words and more talking)
• 100 Points