INTRODUCTION TO BUSINESS & MARKETING
COMMUNICATION UNIT REVIEW
Name______________________________
Date_______________
Block__________
PART 1: MATCHING – Match the terms on the left with the appropriate description on the right.
1. _____ Communication
2. _____ Listening
3. _____ Personal Communication
A. Things competing with the message for
the listeners attention
B. Active mental process of receiving and
understanding a message
C. Process of exchanging messages
4. _____ Speaking
5. _____ Writing
D. Specialized vocabulary used by a specific
group of people
E. Usually occurs at work & is about work
6. _____ Professional Communication
7. _____ Emotional Barriers
F. Active mental process to assess and
evaluate what is heard
G. Permanent record of communication
8. _____ Jargon
H. This is a HUGE part of marketing jobs
9. _____ Distractions
I. Between you and family or friends
10. _____ Reading
J. Preoccupies a person so that they do not
receive the ‘intended’ message
PART 2: SHORT ANSWER – Read each question or statement carefully and answer it completely.
11. List the six ways to improve listening:
a. __________________________________________________
b. __________________________________________________
c. __________________________________________________
d. __________________________________________________
e. __________________________________________________
f. __________________________________________________
12. List two types (kinds) of nonverbal communication:
a.
__________________________________________________
b. ___________________________________________________
13. List your biggest distraction:
a. __________________________________________________
14. What are two things you can do to ‘read for a reason’?
a.
__________________________________________________
b. __________________________________________________
15. What are the three reasons why we speak?
a. __________________________________________________
b. __________________________________________________
c. __________________________________________________
16. What do we write with: _______________________
Writing Steps
Step 1
Step 2
Step 3
Step 4
Step 5
17. Name the five forms of writing in the business world:
a. __________________________________________________
b. __________________________________________________
c. __________________________________________________
d. __________________________________________________
e. __________________________________________________