Introduction to Business & Marketing
Objectives
Understand the purpose of
management
Describe the functions of
management
Identify skills needed by managers
Understand the levels of
management
What is Management?



Entrepreneurs start off only
having to manage
themselves.
If a company has employees,
then a management plan is
needed.
Management helps
businesses focus on setting
and meeting goals
efficiently and effectively.
Skills Needed by Managers
Task-Oriented
Communication
Problem Solving
Time
Management
Interpersonal
Functions of Management
 These functions are listed in the order that
they occur.
 Some managers specialize in one or two
functions.
5 Functions of Management
1.
2.
3.
4.
5.
Planning
Organizing
Staffing
Implementing/ Directing
Controlling
1. Planning
 Setting goals and
objectives
 Making long- and
short-term plans for
meeting goals
 Determining resources
required and
standards that must
be met
2. Organizing & 3. Staffing
 Obtaining/coordinating
resources so that
objectives can be met
 Includes organizing
people, work processes,
and equipment
 Staffing:
 May need to hire, train,
or fire employees as
necessary
4. Implementing/Directing
 Influencing, guiding,
and directing people
to carry out their
delegated tasks
 Providing direction
and vision
 Also known as
“leading” or
“implementing”
5. Controlling
 Keeping the company on
track and making sure
goals are met
 Setting standards for
quality of work
 Evaluating performance
 Solving problems
 Monitoring customer
satisfaction
Levels of Management
 Top-Level Management
 Middle Management
 Operational Management
Top-Level Management
 Top-Level Management:
 Responsible for setting goals
 Planning for the future
 Leading and controlling the work of
others
Middle Management
 Middle Management:
 Carries out the decisions of the top
management
 Often responsible for various
departments
 Responsible for organizing functions,
leading and controlling the work of
others
Operational Management
 Operational Management:
 Responsible for the daily operations of a
business:
 Office Managers
 Supervisors
 Crew Leaders
 Main duty is over seeing workers and
meeting deadlines
Activity
 Look at organizational charts for Starbucks
and identify each level of management
 Answer questions regarding the current
Top-Management at McDonalds