#43, 44, 45
• The avenues through which
messages are delivered
• Forms of Communication
include:
• Face-to-face communication
with consumers
• Telephone calls
(telemarketing/sales)
• Press releases, letters, reports
• Emails (email blasts)
• The process of exchanging
messages between a
sender and a receiver
• Communication skills
include listening, reading,
speaking and writing
• Good communication skills
are key to effective
communication
Sender
Receiver
• Telemarketing to sell
season tickets
• Calling to see if their
company provided you
with excellent customer
service
• Consumer feed-back,
suggestions, etc
•Message is communicated solely
by voice
•Must make sure you have a
pleasant voice
• Online communication is
the fastest and most
informal form of
communication
• Companies use many
channels of online
communication, which
include:
• Blogs and chats
• Newsletters
• Online Press Releases
• Using social networks is a
must for sports,
entertainment and
recreation companies
• Companies are constantly
letting their “fans” know
what they are doing and
where
• Businesses are using social
networks to reach their
niche target markets
• Team Member
Team Member
• Football – Coaches talk to Quarterback in helmet
• Team Encouragement – team members shout “encouraging”
words to follow players on the field
•
•
•
•
Media
The Fans
All pro sports – media interviews with coaches and players
Commentators – giving play by play analysis of the games
TV talk shows and internet – provide highlights and up to date
information about athletes and teams
• Communication in the sports industry, like any other workplace,
is critical.
• You must be able to communicate with co-workers, or members
of your team, in order to get the job done
• You must understand social cues to interact with co-workers
• Players, coaches and management must have good
communication in order to be successful as a team
• What is communication?
• What are the different channels of communication?
• What form of communication is essential this day in age?
• In what ways do we see communication in sports?
• Expressing yourself
without the use of words
• Facial expressions, hand
motions, eye movements,
etc.
• Help give you clues about a customer’s mood and interest in a
product
• Can reinforce what was said verbally
• Can be used as a substitute for a verbal message
• Gestures or facial expressions
• May be misunderstood
• May contradict a verbal meaning
• Nod reinforces a positive message, but a wink may contradict it
• Can create tension in communication
• What is nonverbal communication?
• What are the positive/negative effects?
• Why is it important to observe nonverbal communication in coworkers? In customers?
• What are some nonverbal cues that have different meanings in
different cultures? How do these affect communication?
• Students will apply their knowledge of effected communication
• All About Me PowerPoint