SALES PROMOTION
Sports Entertainment and Recreation Marketing
SALES PROMOTION


Sales promotion is a
short-term incentive
to get consumers
interested in buying a
product
The purpose is to get
consumers excited
and interested in
buying the product
SALES PROMOTION
Types of Sales Promotion

There are a variety of
sales promotions, such
as:
Coupons
 Rebates
 Samples
 Contests
 Sweepstakes

SALES PROMOTION IN SPORTS

At sporting events or
sports arenas
promotional events
include:
Special events
 Giveaways items
 Contests
 Reduced ticket prices

BUSINESS TO BUSINESS SALES
PROMOTION (B2B)
Sales promotions that
target businesses
have the same
purpose, but take
different form
 Business sales
promotion includes:

Sampling products
 Price incentives
 Free shipping
 Free merchandise

COUPONS

Coupons offer some
type of price reduction
or free merchandise

Coupons are redeemed
in the store or online
REBATES


The return of part of the
payment made for a
purchase used to entice
customers to buy
Must send receipt and
form to the manufacturer
for reimbursement
SAMPLES


Sampling campaign is
a fairly common way
to promote a new
product
Sample of a new
product are given
away to potential
customers
PREMIUMS

Premiums are items
that are given away
free with the purchase
of merchandise

Example: Greatest
NBA Finals Moments
CONTESTS



A contest is a game of skill
Consumers must perform
a task to win a prize
Coke Zero contest,
Fannovation allowed
consumers to submit
creative ideas to enhance
the consumer experience
at the NCAA tournament
Top 16 won $1,000
 Top 4 won a trip to the
Final Four
 Winner will receive
$10,000

SWEEPSTAKES



Sweepstakes are a
game of chance
Participants need only
to sign up to be
included in the
competition
Can take place in
person or online
PAIRED PROJECT
1.
You may work with a
partner
2.
You will be assigned
a sports or
entertainment event
3.
Create 3 sales
promotions for your
assigned event using:
a)
PowerPoint or
Publisher or Word