Advanced Marketing


Getting work done through the effort of others
Process of reaching goals through use of
human resources, technology, and material
resources (including finances)
Vertical
Horizontal



Up and down structure of authority in an
organization
Chain of command or hierarchy
Tasks and responsibilities of organization are
clearly defined



CEO, COO, CFO, and Vice President
Functions include setting a direction for the
company as a whole, identifying resources
and methods of meeting goals , and
controlling the systems and structures of the
company
Top management casts vision!


Implements decisions of top management
Plans how the departments under them can
work to reach top management’s goals


Managers supervise the activities of employees
who carry out the tasks determined by middle
and top management
Assign duties, monitor day-to-day activities,
and evaluate the work of employees





Top management shares decision making with
self-managing teams
Workers set their own goals and make their
own decisions
Heirarchy is restructured and levels of
management eliminated/ number of
supervisors reduced
Employees organized into teams that manage
themselves
“Empowerment”- team members self-manage


Gather information, analyze it, and take
collective action
Responsible for making decisions, completing
tasks, and coordinating their activity with other
groups in the company


Teams organized around particular processes,
such as developing new products, customer
support, etc.
Teams include people with different
specializations which replace “functional
divisions” such as finance or engineering
department.

Workers focus on the customer as opposed to
management direction

Planning

Organizing

Controlling



Setting goals for a project/ for the company
Determine how to reach those goals
Includes short-term and long-term goals and
use of people and material resources







Establishing time frame in which to achieve
goal
Assign employees to project
Determine method for approaching the work
Coordinated effort to reach company’s
planning goals
Involves assigning responsibility, establishing
working relationships
Hiring staff to carry out work
Directing the work of employees




Setting standards (desired outcome)
Evaluating and measuring results
Comparing the plan to the results
Solve problems in the evaluation
1. Define the problem
 2. Identify the options available
 3. Gather information and determine the
consequences of each option
 4. Choose the best option
 5. Take action
 6. Evaluate the results
(Problem Solving Process Used in all three
management functions)









Give Clear Directions
Be Consistent
Treat Employees Fairly
Be Firm When Necessary
Set a Good Example
Delegate Responsibility
Foster Teamwork
Be Ethical




Select an organization with whom you are
familiar such as your CO-OP station, a family
business, or even Loudoun County Schools.
OR- research a company using the Internet.
Identify the type of organization management
structure of that business.
If it is vertical, list the names and positions of
top management, middle management, and
supervisory level management.
Next to each position, list the responsibilities or
job tasks for that position.