DIGITAL DESIGN 1A
Rubric
Adobe Certified Associate, Visual Communication Objectives for Photoshop CS6
Setting Project Requirements [1.0]
1.1 Identify the purpose, audience, and audience needs for preparing image(s)
1.3 Demonstrate knowledge of project management tasks and responsibilities
1.4 Communicate with others (such as peers and clients) about design plans
Identifying Design Elements When Preparing Images [2.0]
2.1 Demonstrate knowledge of image resolution, image size, and image file format for web, video, and print
2.2 Demonstrate knowledge of design principles, elements, and image composition
2.3 Demonstrate knowledge of typography
2.4 Demonstrate knowledge of color correction using Photoshop CS6
2.5 Demonstrate knowledge of image-generating devices, their resulting image types, and how to access resulting images in Photoshop
2.6 Understand key terminology of digital images
Understanding Adobe Photoshop CS6 [3.0]
3.2 Demonstrate knowledge of layers and masks
3.3 Demonstrate knowledge of importing, exporting, organizing, and saving
3.4 Demonstrate knowledge of producing and reusing images
3.5 Demonstrate an understanding of and select the appropriate features and options required to implement a color management workflow
Manipulating Images by Using Adobe Photoshop CS6 [4.0]
4.1 Demonstrate knowledge of working with selections
4.2 Use Photoshop guides and rulers
4.4 Adjust or correct the tonal range, color, or distortions of an image
4.6 Demonstrate knowledge of drawing and painting
4.7 Demonstrate knowledge of type
Publishing Digital Images by Using Adobe Photoshop CS6 [5.0]
5.1 Demonstrate knowledge of preparing images for web, print, and video
VISUAL DESIGN
P2: Logos
COMPONENT
Brainstorm
STANDARD
0
Absent
Incomplete
Unfocused
1
With help, partial
success at score 2.0
content and score 3.0
content
Absent
Incomplete
Unfocused
With help, partial
success at score 2.0
content and score 3.0
content
Absent
Incomplete
Unfocused
With help, partial
success at score 2.0
content and score 3.0
content
Absent
Incomplete
Unfocused
With help, partial
success at score 2.0
content and score 3.0
content
1.1
1.3
Logo – Content
1.1
Logo for print – Color
Logo for print – black
and white
Logo for web
Logo for videos
Reflection
5.1
1.1
1.3
1.4
2.2
Presentation
1.4
5.1
Comm 3.1.1
Comm 3.3.1
See Presentation Rubric
2
Identifies person,
group, or organization
for which to design
logo. Provides
descriptive words or
sketch of logo with a
purpose, goal or
audience. Another
designer would have
limited success at
creating project from
storyboard.
Logo ineffectively
communicates a
purpose or goal for
person, group, or
organization it is
designed for. Doesn’t
employ appropriate
color theory, elements
of design or design
principles.
3
Identifies person,
group, or organization
for which to design
logo. Provides
descriptive words and
sketch of logo with a
purpose, goal and
audience. Another
designer would have
some success at
creating project from
storyboard.
Logo communicates a
purpose and goal for
person, group, or
organization it is
designed for. Employs
appropriate color
theory, elements of
design and/or design
principles.
The logo is not in
appropriate file format
and size for printing in
color, black and white,
web, or video.
Provides 1 written
paragraph reflecting
on what the student
learned and how they
used image
composition, principles
of design or elements
of visual design in the
collage.
The logo is in
appropriate file format
and/or size for printing
in color, black and
white, web and video.
Provides 2 written
paragraphs reflecting
on what the student
learned and how they
used image
composition, principles
of design or elements
of visual design in the
collage.
4
Identifies person,
group, or organization
for which to design
logo. Provides
descriptive words and
sketch of logo with
clear purpose, goal
and audience.
Another designer
could easily create
project from
storyboard.
Logo clearly and
effectively
communicates a
purpose and goal for
person, group, or
organization it is
designed for. Clearly
and efficiently employs
appropriate color
theory, elements of
design and design
principles.
The logo is in
appropriate file format
and size for print in
color, black and white,
web and video.
Provides 2-3 clear and
precisely written
paragraphs reflecting
on what the student
learned and how they
used image
composition, principles
of design and
elements of visual
design in the collage.
Their design decisions in creating each logo and their rationale for preparing the images for each medium (web, print, video), including the file type, size, and
resolution for each version and situation.
• Explanations of any changes they made during the review and redesign stage. [1.3]
• What they learned in the project and what they want to learn next. [1.4]