• Activities of marketing have changed & grown through the years
• Marketing was first only thought of with distributing a product/service
• Then it grew to include:
– Selling
– Promotion
– A variety of other business activities (all 7 functions!)


Careers include all the activities required to plan, develop, promote & distribute goods/services to consumers.

Almost all businesses have marketing careers; manufacturing, retail, wholesale, transportation services, community/social services, education, etc.

The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited.

Contrast marketing careers with careers in medicine.
BRAINSTORM:
• 2 columns = Differences & Similarities
• Think of as many as you can for each column.
• Number them!
• Let ’ s see who can come up with the most for each column!
• 2 minutes – BEGIN!

DIFFERENCES:
– ?
– ?
– ?
– ?

SIMILARITIES:
– Lots of different areas to work in and good pay
– Both require training and professional level skills
– Patients = Customers
– Marketing Concept applies to both
– Highly specialized (medical specialties & sales areas)

Explain why jobs in marketing provide career potential.

Many different areas in marketing that you can specialize in

Growing a business often results in growing your career and income

Job opportunities in marketing are growing, which those in manufacturing are decreasing


Marketing skills are useful in any career because they involve understanding business, as well as relating & communicating effectively with others.
These are basic skills that employers expect from all levels of employees.

Explain why jobs in marketing provide career potential (cont.)

About 33 million Americans earn a living in marketing – that ’ s 1/3 of the US workforce!
• Bureau of Labor Statistics projects employment in marketing & sales to be
DOUBLE DIGIT!
• Above Average Income!

Describe the following marketing careers:
Marketing research – learn about the markets and what influences customers ’ purchasing decisions
Advertising – reach out and attract customers
Product management – functions pertaining to the product component of the marketing mix
(development & design, lifecycle, etc.)

Describe the following marketing careers (cont.)
Distribution/Warehousing – channel management
Sales – helping customers make wise buying decisions, getting the customer to buy
Retailing – working with the end user, store operations management

Describe the following marketing careers (cont.)
Service marketing – marketing intangibles
Customer service – making the customer happier, satisfying customers
Public relations – improving the company ’ s image

– Honest and trustworthy
– Knowledgeable (about sales and product)
– Enthusiastic
– Technically savvy
– Reliable
– Self-motivated and goal oriented
– Communication skills (communication is at the center of all marketing activities)

From the BLS – Occupational
Outlook Handbook
» Statistics
» Job Description

Quick Facts: Advertising Sales Agents
2010 Median Pay
$45,350 per year
$21.80 per hour
Entry-Level Education High school diploma or equivalent
Work Experience in a Related
Occupation
On-the-job Training
None
Moderate-term on-the-job training
Number of Jobs, 2010 160,400
Job Outlook, 2010-20 13% (About as fast as average)
Employment Change, 2010-20 20,900

• Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

Quick Facts: Graphic Designers
2010 Median Pay
$43,500 per year
$20.92 per hour
Entry-Level Education
Work Experience in a Related
Occupation
On-the-job Training
Number of Jobs, 2010
Job Outlook, 2010-20
Employment Change, 2010-20
Bachelor ’ s degree
None
None
279,200
13% (About as fast as average)
37,300

• Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They help to make an organization recognizable by selecting color, images, or logo designs that represent a particular idea or identity to be used in advertising and promotions.

Quick Facts: Customer Service Representatives
2010 Median Pay
$30,460 per year
$14.64 per hour
Entry-Level Education
High school diploma or equivalent
Work Experience in a Related Occupation None
On-the-job Training
Number of Jobs, 2010
Job Outlook, 2010-20
Employment Change, 2010-20
Short-term on-the-job training
2,187,300
15% (About as fast as average)
338,400

• Customer service representatives interact with customers on behalf of an organization. They provide information about products and services and respond to customer complaints. Some also take orders and process returns.

Quick Facts: Logisticians
2010 Median Pay
$70,800 per year
$34.04 per hour
Entry-Level Education Bachelor ’ s degree
Work Experience in a Related Occupation 1 to 5 years
On-the-job Training
Number of Jobs, 2010
Job Outlook, 2010-20
None
108,900
26% (Faster than average)
Employment Change, 2010-20 27,800

• Logisticians analyze and coordinate an organization ’ s supply chain —the system that moves a product from supplier to consumer. They manage the entire life cycle of a product, which includes how a product is acquired, distributed, allocated, and delivered.

Quick Facts: Market Research Analysts
2010 Median Pay
$60,570 per year
$29.12 per hour
Bachelor ’ s degree Entry-Level Education
Work Experience in a Related
Occupation
On-the-job Training
Number of Jobs, 2010
Job Outlook, 2010-20
None
None
282,700
41% (Much faster than average)
Employment Change, 2010-20 116,600

• Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Quick Facts: Purchasing Managers, Buyers, and Purchasing
Agents
2010 Median Pay
$58,360 per year
$28.06 per hour
Entry-Level Education
Work Experience in a Related Occupation
On-the-job Training
Number of Jobs, 2010
Job Outlook, 2010-20
See How to Become
One
See How to Become
One
See How to Become
One
487,200
7% (Slower than average)
Employment Change, 2010-20 31,700

• Purchasing managers, buyers, and purchasing agents buy products for organizations to use or resell. They evaluate suppliers, negotiate contracts, and review product quality.

Quick Facts: Sales Managers
2010 Median Pay
Entry-Level Education
Work Experience in a Related
Occupation
On-the-job Training
Number of Jobs, 2010
Job Outlook, 2010-20
Employment Change, 2010-20
$98,530 per year
$47.37 per hour
Bachelor ’ s degree
1 to 5 years
None
342,100
12% (About as fast as average)
40,100

• Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for the organization ’ s sales representatives.

Quick Facts: Advertising, Promotions, and Marketing Managers
2010 Median Pay
$108,260 per year
$52.05 per hour
Entry-Level Education
Work Experience in a Related
Occupation
On-the-job Training
Number of Jobs, 2010
Job Outlook, 2010-20
Employment Change, 2010-20
Bachelor ’ s degree
1 to 5 years
None
216,800
14% (About as fast as average)
29,400

• Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

Quick Facts: Management Analysts
2010 Median Pay
$78,160 per year
$37.58 per hour
Entry-Level Education
Work Experience in a Related
Occupation
On-the-job Training
Number of Jobs, 2010
Job Outlook, 2010-20
Employment Change, 2010-20
Bachelor ’ s degree
1 to 5 years
None
718,800
22% (Faster than average)
157,200

• Management analysts, often called management consultants, propose ways to improve an organization's efficiency.
They advise managers on how to make organizations more profitable through reduced costs and increased revenues.

Quick Facts: Sales Engineers
2010 Median Pay
$87,390 per year
$42.01 per hour
Bachelor ’ s degree Entry-Level Education
Work Experience in a Related
Occupation
None
On-the-job Training
Number of Jobs, 2010
Job Outlook, 2010-20
Employment Change, 2010-20
Moderate-term on-the-job training
66,400
14% (About as fast as average)
9,500

• Sales engineers sell complex scientific and technological products or services to businesses. They must have extensive knowledge of the products ’ parts and functions and must understand the scientific processes that make these products work.

Quick Facts: Public Relations Managers and Specialists
2010 Median Pay
Entry-Level Education
Work Experience in a Related
Occupation
On-the-job Training
Number of Jobs, 2010
Job Outlook, 2010-20
$57,550 per year
$27.67 per hour
Bachelor ’ s degree
See How to Become One
See How to Become One
320,000
21% (Faster than average)
Employment Change, 2010-20

• Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

Let ’ s see how you do….

What marketing career involves determining why customers do what they do?
1-Advertising
2-Distribution/Warehousing
3-Sales
4-Marketing research

What marketing career involves catching customers' attention, informing them of products and persuading them to buy?
1-Marketing research
2-Product management
3-Public relations
4-Product management

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?
1-Marketing research
2-Product management
3-Advertising
4-Channel management

1-Math
2-Technological know-how
3-Purchasing
4-Communication


Because of their high visibility, marketing
& sales careers offer the fastest route to middle & top management positions

Why do you think Marketing Professionals make good candidates for CEO ’ s?