Class__________________________ Date__________________ Name_________________________
Objectives : You will o Research career trends and opportunities in marketing o Explore postsecondary training and education opportunities o Update an electronic resume o Update a cover letter o Tailor interview techniques to a variety of companies
Lesson :
Each day you will work on your Career Packet found on my website. All activities and assignments are due MAY 3
Day 1 (4/25) : Research career trends PPT, trends research
Assignment: complete career exploration sheet & create a PowerPoint on ONE career
Day 2 (4/27) : Research postsecondary opportunities PPT, research colleges
Assignment: create a PowerPoint on ONE educational institution provided
Day 3 (4/29) : Resume and cover letter PPT, Action verbs
Assignment: complete the action verb and transferrable skills activity, update/create a resume and cover letter
Day 4 (5/3) : Tailor interview techniques
Assignment: Answer interview questions based on position applying
*ALL ASSIGNMENTS DUE MAY 3 saved by last name and topic put in CELIO inbox
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Name_________________________ Date__________________ Class__________________________
Select three of the following careers to research:

Advertising and Public Relations

Insurance Underwriters

Market and Survey Researchers

Property, Real Estate and Community Association Managers

Purchasing Managers, Buyers and Purchasing Agents

Real Estate Brokers and Sales Agents

Sales Representatives, Wholesale and Manufacturing

Travel Agents
Use at least two sources in your research. One must be http://stats.bls.gov/oco/cg/
Other useful sites: www.deca.myedu.com
– be sure to click “career” radio button (not “college”) when doing your search - check out the maps! www.acinet.org
– Career One Stop (lots of useful info)
Research all of the info on the attached Career Explorations worksheet (see next sheet) for all 3 chosen careers.
Prepare a PowerPoint presentation with 9 or fewer slides on ONE career. (Remember, it should support your script; not be your script.) Also prepare handout, including list of resources used.
Grading Rubric
Research – completed Career Explorations Worksheet (30 points)
PowerPoint –
Adhered to slide limit of 9 or fewer slides (15 points)
Creatively designed slides (5 points)
Easy to read slides (5 points)
Spelling / grammar (15 points)
Overall appearance (10 points)
Handout – sources listed (10 points)
Total Points (100)
__________
__________
__________
__________
__________
__________
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____________
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Name_________________________
Career
Nature of the industry
Working
Conditions
Employment statistics
Date__________________
Career Explorations
Class__________________________
Occupations in the industry
Training and advancement opportunities
Earnings
Job outlook
Fun facts
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Name_________________________ Date__________________ Class__________________________
HERE
You will be given a postsecondary educational institution or you may use the one you will be attending in the fall to research and you will present your findings to the class. NO ONE CAN USE
THE SAME COLLEGE OR UNIVERSITY!
You must use at least three different resources while researching the school you are assigned. One resource must be the school’s website.
See the rubric at the bottom of the page for information that must be included in your research and presentation.
Suggested Resources:
1. You must use the school’s website as one of you resources
2. www.Petersons.com
3. www.CollegeBoard.com
4. http://nces.ed.gov/CollegeNavigator/
5. www.Unigo.com
6. www.PrincetonReview.com/College_Rankings.aspx
(click “Find A College” tab)
Prepare a PowerPoint presentation with 10 or fewer slides.
Grading Rubric
PowerPoint
–
Creatively designed slides (10 points)
Easy to read slides (5 points)
Spelling / grammar (20 points)
Overall appearance (20 points)
Topics (5 points each; 45 points total)

Contact information

Student body statistics

Admission facts and figures

Academics

Campus life

Services / facilities

Cost / financial aid

Athletics

Additional information / fun facts
Total Points (100)
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____________
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Name_________________________ Date__________________ Class__________________________
You may select from the following list: use the one you will be attending in the fall to research and you will present your findings to the class. NO ONE CAN USE THE SAME COLLEGE OR
UNIVERSITY!
University of Pennsylvania University of South Carolina
–
Columbia
Massachusetts Institute of Technology
University of Michigan –
Ann Arbor
University of California –
Berkeley
University of North Carolina –
Chapel Hill
Babson College
University of Maryland –
College Park
Georgia State University
University of Virginia
University of Illinois
University of Texas –
Austin
University of Georgia
University of Wisconsin
–
Madison
Purdue University
–
West Lafayette
Michigan State University
University of Southern California
New York University
Carnegie Mellon University
University of Arizona
University of Minnesota –
Twin Cities
Arizona State University
Ohio State University –
Columbus
Pennsylvania State University –
University Park
Philadelphia University
Bowling Green State University
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Name_________________________ Date__________________ Class__________________________
ACTION VERBS accelerated accomplished adjusted administered anticipated applied assessed assigned budgeted calculated channeled charted achieved acquired activated adapted advised allocated analyzed annotated appraised attained arranged authored articulated assembled balanced catalogued categorized chaired clarified coached coded
briefed changed collaborated collected communicated compared competed compiled completed composed computed conceived conducted confronted consolidated constructed contacted continued contracted convened coordinated counseled corresponded delivered demonstrated developed devised displayed distributed created derived critiqued defined delegated designed detected determined diagnosed directed discovered dispensed drafted dramatized earned edited educated effected enlisted entertained exchanged executed explained experimented forecasted formulated illustrated implemented informed initiated instituted instructed introduced invented listened located measured mediated motivated negotiated outlined oversaw planned predicted processed produced publicized published recruited reduced reported represented restored retained routed shaped scheduled shared specified stimulated supervised supported taught utilized tested verified elicited exercised imposed inquired insured employed encouraged endured established estimated evaluated examined exhibited improved inspected expanded explored facilitated financed focused fostered grouped guided increased installed interpreted intervened inventoried investigated judged searched selected served simplified solicited solved trained translated tutored visualized wrote expedited
identified influenced
instilled
interviewed lectured maintained managed marketed mastered modeled modified molded monitored observed obtained operated organized participated perceived performed persuaded prepared prescribed presented presided programmed promoted protected provided purchased questioned recommended recorded regulated reinforced rendered repaired reproduced researched resolved responded retrieved reviewed revised rewrote serviced sought studied succeeded suggested summarized surveyed synthesized systematized targeted updated
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Name_________________________
Date__________________
1.
Write down 3 transferrable skills that you have
2.
Write each transferable skill, starting with an action verb
Class__________________________
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Name_________________________ Date__________________ Class__________________________
Your Guide to Resume Writing
Please View the Resume and Cover Letter PowerPoint HERE
Please View the Resume, Cover Letter and Interview Video HERE
1. Resume Essentials
Before you write, take time to do a self-assessment on paper. Outline your skills and abilities as well as your work experience and extracurricular activities. This will make it easier to prepare a thorough resume.
2. The Content of Your Resume
A. Name, address, telephone, e-mail address, web site address
All your contact information should go at the top of your resume.
 Avoid nicknames.
 Use a permanent address. Use your parents' address, a friend's address, or the address you plan to use after graduation.
 Use a permanent telephone number and include the area code. If you have an answering machine, record a neutral greeting.
 Add your e-mail address. Many employers will find it useful. (Note:
Choose an e-mail address that sounds professional.)
 Include your web site address only if the web page reflects your professional ambitions.
B. Objective or Summary
An objective tells potential employers the sort of work you're hoping to do.


Be specific about the job you want. For example: To obtain an entry-level position within a financial institution requiring strong analytical and organizational skills.
Tailor your objective to each employer you target/every job you seek.
C. Education
New graduates without a lot of work experience should list their educational information first.
Alumni can list it after the work experience section.
 Your most recent educational information is listed first.
 Include your degree (A.S., B.S., B.A., etc.), major, institution attended, minor/concentration.
 Add your grade point average (GPA) if it is higher than 3.0.
 Mention academic honors.
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Name_________________________
D. Work Experience
Date__________________ Class__________________________
Briefly give the employer an overview of work that has taught you skills. Use action words to describe your job duties. Include your work experience in reverse chronological order
—that is, put your last job first and work backward to your first, relevant job. Include:


Title of position,


Name of organization
 Location of work (town, state)
Dates of employment
Describe your work responsibilities with emphasis on specific skills and achievements.
E. Other information
A staff member at your career services office can advise you on other information to add to your resume. You may want to add:


Key or special skills or competencies,
 Leadership experience in volunteer organizations,
Participation in sports.
F. References
Ask people if they are willing to serve as references before you give their names to a potential employer.
Do not include your reference information on your resume. You may note at the bottom of your resume: "References furnished on request."
3. Resume Checkup
You've written your resume. It's time to have it reviewed and critiqued by a career counselor.
You can also take the following steps to ensure quality:
Content:



Run a spell check on your computer before anyone sees your resume.
Get a friend (an English major would do nicely) to do a grammar review.
Ask another friend to proofread. The more people who see your resume, the more likely that misspelled words and awkward phrases will be seen
(and corrected).
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Name_________________________
Design:
Date__________________ Class__________________________
These tips will make your resume easier to read and/or scan into an employer's data base.
 Use white or off-white paper.
 Use 8-1/2- x 11-inch paper.
 Print on one side of the paper.
 Use a font size of 10 to 14 points.
 Use non-decorative typefaces.
 Choose one typeface and stick to it.


Avoid italics, script, and underlined words.
 Do not use horizontal or vertical lines, graphics, or shading.
Do not fold or staple your resume.
 If you must mail your resume, put it in a large envelope.
HERE
HERE
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Name_________________________ Date__________________ Class__________________________
Resume: Please create or update a current resume using the following criteria .
Points Criteria
/ 10 Objective is clear and appropriate for listed qualifications
/ 10 All wording is professional, formal, and clear. There is no use of the word “I” in the resume. No errors in grammar, spelling, or punctuation are evident
/ 10 All pertinent categories are present (objective, education, experience). Be sure to include any other relevant categories (coursework, leadership activities, honors/awards, projects, co-curricular activities)
/ 10 Experience listed includes only transferrable job skills and each skill listed begins with an action verb
/ 10 Resume has a professional look; uses a consistent format
Cover Letter: Please create or update a cover letter using the criteria below.
/ 10 Cover letter is in a business format and single-spaced, with double spacing between paragraphs
/ 10
/ 10
No errors in grammar, spelling, or punctuation are evident
The first paragraph grabs the reader’s attention and states the position to which you are applying
/ 10 The middle paragraph develops the theme by providing specific examples of your qualifications as they pertain to the job being sought
/ 10 The closing paragraph has a “call for action” (asking the employer to contact you or stating that you will contact them); and contact information is provided
___ TOTAL POINTS EARNED (out of 100 possible)
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Name_________________________ Date__________________ Class__________________________
H OW N OT TO S CREW U P T HE I NTERVIEW
So, you eventually want to get that job that possibly lands you in the running for a spot on the annual NPT Power & Influence Top 50 list of movers and shakers. Joe St. Leger, managing director, Reaction Search International, in New York City, assists candidates in taking their career to the next level. He has a list of what should not be followed in any interview process:
Don’t...




Answer vague questions. Rather than trying to answer an unclear question, ask the interviewer for more specifics.
Interrupt the interviewer. If you don’t have time to listen, then neither does the person
 conducting the interview.
Place anything on the interviewer’s desk.
 Be overly familiar, even if the interviewer is.
 Ramble. Long answers can make you sound apologetic or indecisive. On the other hand, don’t answer questions with a simple “yes” or “no.” Explain yourself in detail
 whenever possible.
Lie. Answer questions as truthfully as possible.
Make derogatory remarks about your present or former employers or companies. This could have a negative effect on the interviewer’s perception of you.
By the same token, there are certain questions that interviewers generally like to ask, such as: o
“Tell me about yourself.” Keep your answers in the professional realm only, including information about your previous positions, education and other forms of training, specialized skills, and any other credentials that may pertain to the o o position.
“What do you know about our organization?” This is where your research will come in handy.
“Why are you interested in this position?” Emphasize any skills or qualifications o o o o o o you have that make you the best candidate for the position. Also, reiterate your desire to work for this particular employer.
“What have been your most significant career accomplishments to date?”
Provide the interviewer with a brief rundown of some of your most recent accomplishments and/or projects.
“Describe a situation in which your work was criticized.” Place your focus not on the criticism itself, but on how you provided a remedy for the situation.
“How would you describe your personality?” Accentuate the positive aspects.
“How do you perform under pressure?” Provide a specific example of how you met a tight deadline.
“What have you done to improve yourself over the past year?” Examples could include taking training courses, attending seminars, networking with others in the industry.
“What did you like least about your last position?” Stick to examples in which you can illustrate how you overcame a certain situation or dilemma.
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Name_________________________ o
Date__________________ Class__________________________
“Why are you leaving your current employer?” Answers such as “I’m looking for an opportunity to advance in my career” work best. Again, accentuate the o positive.
“How would your co-workers describe you?” Be honest, and be prepared to o o o provide the name of someone who can vouch for what you tell them. Some interviewers may want to contact a co-worker.
“What do you think of your boss?” Again, think positive.
“What are your career goals?” If you’re interested in a long-term position for the company you are interviewing with, tell the interviewer. Provide specifics about what makes the company a good fit for you.
“Where do you see yourself in two years?” Concentrate on accomplishments o you would like to achieve.
“Why should we hire you?” This is your opportunity to wax poetic. If you think you’re best suited for the position, say so. And be prepared to tell the interviewer why.
 Conversely, most executive recruiters will tell you that there are four mistakes that stand out as the ones most commonly made by candidates interviewing for a position.
In order of importance, they are: o o
Losing sight of the interview objective. The objective is to get the job offer. This can’t be over emphasized. If you lose sight of this objective, be prepared for the unpleasant consequences because the offer will likely go to someone else.
Being too modest. Candidates tend to understate their capabilities. This doesn’t o mean you should overstate your qualifications; it merely means that you should make the most of what you have. Do not forget that knowledge of how to solve a particular problem can be a strong qualification, even though that knowledge may not have been applied directly in your job experience. A little modesty is a good thing, but don’t overdo it.
Asking too many “Me” questions. Remember, your objective is to get the job.
Chances are that most of your questions in this area will be answered either by the personnel department or the interviewers. Don’t pursue questions about what the company can do for you during the interview. Emphasize your ability to contribute to the company’s goals. There will be a time to ask “me” questions o after you get the offer -- not during the interview. If you leave the impression that salary and related perks are your number one goal, be prepared to accept the inevitable consequence of having the offer go elsewhere.
Failure to “sell” your abilities throughout the interview sequence. There is no such thing as a token interview. It may be true that some people you interview have no power to hire you, but they certainly have the power to keep you from getting the offer. You should treat every interviewer as the person responsible for getting the job. Do not treat anyone you meet as unimportant.
Finally, do not even allow yourself to think an interviewer to be less important than others.
Never depend on someone else to sell your abilities to others. Make the strong and positive pitch yourself.
–Stuart Kahan
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Name_________________________ Date__________________ Class__________________________
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Name_________________________ Date__________________ Class__________________________
HERE
HERE
After viewing the infographic and PowerPoint, please pick five questions to answer, one for each of the following job interviews.
1. You are applying for a position in grocery store
Question:
Response:
2. You are applying for an internship at an advertising agency
Question:
Response:
3. You are applying for a position in a bank
Question:
Response:
4. You are applying for a position in the work study program at college
Question:
Response:
5. You are applying for a position as a water/waitress at a full service restaurant.
Question:
Response:
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