JEOPARDY!
Click Once to Begin
Introduction
To
Marketing
Template by
Bill Arcuri, WCSD
JEOPARDY!
Mkting
Mkting
Mkting’s
Mkting
Mkting
Mkting
Defined
Philosophy
4 P’s
Channels
Activities
Benefacts
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Template by
Bill Arcuri, WCSD
“Marketing is all of these.”
What are all the
business activities ?
Template by
Bill Arcuri, WCSD
“Where marketing
products come from.”
What is from the producer ?
Template by
Bill Arcuri, WCSD
“Where marketing products
are going.”
What is to the consumer ?
Template by
Bill Arcuri, WCSD
“Our marketing products
are doing this because
they’re not in one place
for very long.”
What is moving ?
Template by
Bill Arcuri, WCSD
“The definition of
marketing.”
What is “all of the business
activities involved with moving
goods and services from
producers to consumers?
Template by
Bill Arcuri, WCSD
“It’s not really a
philosophy. We call it
something else.”
What is the
“Marketing Concept ?
Template by
Bill Arcuri, WCSD
“How many parts does
it have.”
What is two ?
Template by
Bill Arcuri, WCSD
“The people part.”
What is satisfy
customers wants
and needs ?
Template by
Bill Arcuri, WCSD
“It’s not the people part;
it’s the other more
motivating part.”
What is make a
profit ?
Template by
Bill Arcuri, WCSD
“The product mentioned in
class that would represent the
opposite of the marketing
philosophy.”
What is liver
flavored lollipops ?
Template by
Bill Arcuri, WCSD
“The “P” dealing with
money.”
What is pricing ?
Template by
Bill Arcuri, WCSD
“The “P” dealing with
getting the product to
the customer.”
What is Physical
Distribution or Place ?
Template by
Bill Arcuri, WCSD
“The “P” dealing with
letting people know
about your products.”
What is Promotion ?
Template by
Bill Arcuri, WCSD
“The “P” dealing with
deciding what something
will look like.”
What is Product
Planning ?
Template by
Bill Arcuri, WCSD
“The “P” that is not part of
the 4 P’s, but I said
someone will think is
when they take the quiz.”
What is Production ?
Template by
Bill Arcuri, WCSD
“The first member.”
Who is the Producer ?
Template by
Bill Arcuri, WCSD
“The member
responsible for using the
marketing products or
services up.”
Who is the consumer ?
Template by
Bill Arcuri, WCSD
“The member most
responsible for breaking
large quantities into
smaller quantities.”
Who is the wholesaler ?
Template by
Bill Arcuri, WCSD
Daily Double!!!
“The member primarily
responsible for making
the final exchange.”
Who is the retailer ?
Template by
Bill Arcuri, WCSD
“This pseudo (occasional)
member takes ownership,
but not physical
possession.”
Who is an agent ?
Template by
Bill Arcuri, WCSD
“When we meet face to
face.”
What is Selling ?
Template by
Bill Arcuri, WCSD
“Comes up with the
Capital.”
What is financing ?
Template by
Bill Arcuri, WCSD
“Used to be called
marketing research.”
What is Market
Information Management ?
Template by
Bill Arcuri, WCSD
“Has six tools it can use to
get this communication job
done.”
What is Promotion ?
Template by
Bill Arcuri, WCSD
“If you work on obtaining,
developing, maintaining, &
improving marketing items,
you work in this activity.”
What is Product /
Service Management ?
Template by
Bill Arcuri, WCSD
“If shopping is easier to
do, we are said to enjoy
this benefit.”
What is convenience ?
Template by
Bill Arcuri, WCSD
“It’s what we get for free
because we live in an
economy that encourages
marketing.”
What are Public Service
Activities ?
Template by
Bill Arcuri, WCSD
“The fraction of jobs that
exist because of
marketing.”
What is 1/4 to 1/3 ?
(between 25 & 50 %).
Template by
Bill Arcuri, WCSD
“If I buy a $1000 laptop
computer, this amount
will be used to pay for all
of the marketing
activities.”
What is $500 ?
Template by
Bill Arcuri, WCSD
“Added value would be the
definition of this word.”
What is utility ?
Template by
Bill Arcuri, WCSD