MARKETING
INFORMATION &
MARKET PLANNING
Andrew
Ouellette
Tomas Miller
COMPETITORS
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Purcellville Sports
Walmart
Giant
Prep Sports Wear
SpiritShop.com
Athletic Boosters
PREP SPORTS WEAR
 Have higher prices on their products
 Have a wider range of products to choose from.
 Have products of sports that do not exist at Valley
PURCELLVILLE SPORTS
 Higher prices on products
 Only sells sports wear
 Smaller variety of Valley products
SPIRIT SHOP
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Larger demographical range of products
Customizable products
Higher prices on products
Sells apparel for other schools
GIANT & WALMART
 They have a large amount of people in the store each day.
 They have a smaller selection of merchandise.
 They have higher prices.
RECOMMENDATIONS
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Keep
Have
Have
Have
the prices lower then the competitors
similar products but better quality
a similar variety of products
a website similar to online athletic boosters