Publications
3.02 Understand business publications.
What type of publication should you use?
• The type of publication depends upon the
Purpose of the communication and the
Characteristics of the Target Audience.
– Why and what do you need to communicate?
– To whom are you communicating?
3.02 Understand business publications.
Slide 2
Classify the Purpose
3.02 Understand business publications.
Slide 3
What’s the Purpose?
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To identify and provide contact information
for a business or individual.
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To advertise/communicate information about
a one-time upcoming event
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To educate, inform or advertise about a
specific topic
To provide informational updates to a specific
club, group, or organization on a regular
basis – weekly, monthly, quarterly
3.02 Understand business publications.
Slide 4
Now let’s practice!
• Let’s see if you can determine the type
of publication that is best suited for
each scenario in the next activity.
3.02 Understand business publications.
Slide 5
Use a
Business Card
or
Letterhead
Stationery
Back
3.02 Understand business publications.
Slide 6
Use a Flyer
State Soccer Playoffs
Lake Norman HS
November 15, 2009
Asheville, NC
7:00 pm
Pay $10 to ride the bus
Back
3.02 Understand business publications.
Slide 7
Use a Brochure
Back
3.02 Understand business publications.
Slide 8
Use a
Newsletter
Back
3.02 Understand business publications.
Slide 9
Business Card
• A publication that contains contact information
for a business or individual.
– the contact information often includes the name,
address, phone numbers, email address, web address,
and a logo or picture.
• Used to help its recipients remember you or your
business
– typically includes the contact’s name, company, logo,
address, telephone and cell phone numbers, email
address, and fax number
• Some cards include a photograph
Back
3.02 Understand business publications.
Slide 10
Letterhead Stationery
• The phrase letterhead stationery implies the use of a
heading at the top and sometimes also at the bottom of a
letter.
• Letterhead Stationery is used by businesses,
organizations, or individuals to communicate a message
and relay contact information.
– The Letterhead usually includes the name and logo of the
company or individual, the address, phone numbers, email
address, website, and fax number.
• When a Letterhead is used with a Business Card and
envelope, the color scheme and graphics should be
consistent and complementary.
• Templates and wizards are commonly used to create letterhead
stationery.
Back
3.02 Understand business publications.
Slide 11
Flyer
• A one-page document used by a business or
individual to advertise or provide information
about a one-time upcoming event.
– Examples: a play or a PTSA meeting
• Typically used to convey information that is
temporary in nature and has a short life span.
• Advertises a single event and is used for a onetime purpose.
– Distributed via an attachment to email, by posting on
bulletin boards or telephone poles, or handed out on
the street.
Back
3.02 Understand business publications.
Slide 12
Brochure
• Used by an organization or individual to inform or advertise
– such as, a description of the AP program at a school, or
the pathways within each career cluster, or a course
description for Computer Applications, and product
descriptions
• Used to provide information, educate, or advertise a
specific topic or product
• More long-term nature than that of a flyer
• Describes a single entity in detail
– such as, a course or a product or service
• A short publication, generally printed on higher grade paper than
a flyer, which employs the use of color and graphics.
– May be in single-sheet form, printed front and back for bi-fold or trifold presentation, or they may be printed in booklet sheet form
Back
3.02 Understand business publications.
Slide 13
Newsletter
• A publication created by a business or individual that is
distributed on a regular basis – weekly, monthly, or
quarterly
• Used to provide informational updates to a specific club,
group, organization, agency, or business
• Describes a variety of events over a specific time period
• Usually tailored to a specific group
• Typically formatted in columns with side headings,
graphics, and text boxes
– Examples of uses of newsletters include the PTSA
newsletter published at your school, those distributed by
churches, and those used to convey the news and events
of the Boys and Girls Clubs
Back
3.02 Understand business publications.
Slide 14