Know Your Local Business
Marketing Non-Coop
In an effort to learn about career opportunities in your local community, you will choose a local
business (your choice) and research the information listed below. You will present this information
to your class using a PowerPoint presentation. Make sure you include all details!
INTRODUCTION (15 points)
Please include the following information on the first slide(s) of your presentation.
 Student Name
 Name of Business
 Business Address
 Business Phone number
 Provide a picture of you at your chosen local business. Please obtain permission from the
manager prior to taking the picture.
Personnel (45 points)
All of the details that go with this local business. Please do not put all of this on one slide!
 Store Manager/GM (FULL NAME)
 Assistant/Department Managers
 Positions available at this business
o list all job titles
o write a brief description for each position
o Annual salary or hourly rate range for each position
 Dress code
 Policy on Personal Phone Calls
 Policy on Visitors while on the job
 Policy on Employee Purchases/Discounts
 Drug Testing – when, for whom?
 Policy on Sick Leave and Vacation Leave
 Policy on Tardiness
 Is there a Union associated with this business?
 Phone etiquette for answering the business’s phones – is there a key phrase to use when
answering the phone?
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Product Service Planning (10 points)
Identify and describe the products and services offered by this company. (what kind of business is
this and why items/services are available.) Please be detailed!
Risk Management (15 points)
 Does this company provide employees with any security training? If so, describe the details.
 What procedures does this company have with regards to customer or employee injuries on the
job? Accidents should be reported to whom? (Name and position)
 Is there a problem with “shrinkage” in this company? What are the causes?
 What security measures are taken in this business with regards to risk management?
Customer Service (15 points)
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How are customer complaints supposed to be handled?
What services are provided FREE to customers?
How does this company want their employees to treat the customers?
What are this companies return, refund, and layaway policies?
SWOT Analysis (15 points)
Develop a SWOT analysis for this business.
 List its Strengths, Weaknesses, Opportunities, and Threats.
Summary (10 points)
Based on your research, please address the following questions:
 If you were offered a position working for this company, which position would interest you the
most?
 What type of training and education would you need to obtain this position?
 What type of salary would you earn for this position?
 Is there opportunity for advancement in this position?
 Are there multiple business locations for which you could work?
Finally, summarize your thoughts concerning the company you researched. This opinion can reflect
your ideas, suggestions, concerns, or praise for the company. Support your statements with
information that will help the reader understand your position.
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Know Your Training Station Presentation!
Introduction:
15
Personnel:
45
Product Service Planning:
10
Risk Management:
15
Customer Service:
15
SWOT:
15
Summary:
10
TOTAL POINTS
125
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