PROFESSIONAL & ADMINISTRATIVE STAFF COUNCIL
Professional & Administrative Staff General Meeting Minutes
Meeting Date: 9/3/09
Called to Order Time: 11:35
Called to Order By: Karla Fennell, Chair
Present: Angela Agans, Megan Bernier, Gayle Berry, Barbara Brown-Shor, Vicki Clark, Susan Cutler,
Peter Dangremond, Kevin Emblidge, Karla Fennell, Tara Fountain, Jennifer French, Warren Harman,
Stacey Hawkins, Renee Holsen, Peggy Jarvis, Mary Jones, Carrie Kraszewski, Jessica McPherson, Carol
Newvine, Janessa Scott, Susan Scott, Shawn Seymour, Pietrina Thompson, Brooke Kelly, Jennifer
Townsend, Claudette VanEss, Peg Walrich, Nicole Wise, Susan Wood, Jillana Yanus, Jodi Ensby, Erin
Howlett, Julie Davis, Michael Griffin, Kelly Chezum
Guest Speaker: Kelly Chezum, Vice President for External Relations
1. On September 18 the consultants from Modern Think will hold sessions regarding the results
of the survey completed this winter.
2. Greet, Engage, & Learn
a. CU has been ranked 54 Overall by Washington Monthly Magazine
i. 3rd in Military Service
ii. 34th in Faculty Prestige
iii. For complete results visit www.washingtonmonthly.com
3. Clarkson is a place like no other
a. Rigorous professional preparation for tomorrow’s careers
b. Leading programs developed in partnership with business, professions, and industry
c. Highly Enterprising, collaborative community
d. Teamwork that spans disciplines & pushes the limits of conventional thinking
4. Integrated Marketing – we all play a role
a. See Diagram:
Council members:
Chair – Karla Fennell
Secretary – Erin Draper
Parliamentarian – Angela Agans
Vice Chair – Kate Tessier
Treasurer – Jennifer French
PROFESSIONAL & ADMINISTRATIVE STAFF COUNCIL
Admission
(Price)
Alumni Pride &
Success
(Promotion)
Infrastructure
(Place)
Graduate and Undergraduate Enrollment Experiences
(Product)
Hiring
(Portfolio / People)
Council members:
Chair – Karla Fennell
Secretary – Erin Draper
Parliamentarian – Angela Agans
Vice Chair – Kate Tessier
Treasurer – Jennifer French
PROFESSIONAL & ADMINISTRATIVE STAFF COUNCIL
5. Marketing & External Relations’ Values
a. Show Excellence in our campus
b. Integrated thought process – tie messages to University goals
c. Consistency
d. Quality over Quantity
i. FY 2008: Marketing created 301 jobs
ii. FY 2009: Marketing created 379 jobs
e. Truth and Accuracy
f. Pride in Work
g. Results
6. Ask Marketing and External Relations how to:
a. Add events to University Calendar
b. Submit a “Photo of the Week”
c. Get Media Publicity (go to www.clarkson.edu/publicity)
d. Add a Blog to website
e. Request use of the CU Logo
f. Learn how to use the CU seal appropriately (very limited use)
g. Initiate a new brochure or have a template created
h. Order campus maps and/or FAQ sheets
i. Update the CU catalog
j. Order business cards / stationary
k. Download photos of campus events
l. Tweet, or use other social networks
m. Get media coverage for an event
n. Use Green Cycle (www.clarkson.edu/greencycle)
o. Register your cell phone for emergency text messages
p. Use an online survey tool / analyze results
7. Marketing Campaign Progression
a. 2005 – 2006: Defy Convention Rollout, focused on admission and direct marketing
b. 2006 – 2007: Refine the message, continue to get the word out
c. 2007 – 2008: Alumni Outreach
d. 2008 – 2009: Authenticate Brand. Asked current students “How believable and
compelling are our messages”. Found that students find that the messages around
interpersonal skills are the most compelling
e. 2009 – 2010: Reinforce Brand
Council members:
Chair – Karla Fennell
Secretary – Erin Draper
Parliamentarian – Angela Agans
Vice Chair – Kate Tessier
Treasurer – Jennifer French
PROFESSIONAL & ADMINISTRATIVE STAFF COUNCIL
8. New Emphasis for 2009 – 2010
a. Adirondack Initiative
i. 3400 of our alumni live in the Adirondacks (approximately 10%)
ii. More than 200 people have registered for the first annual conference for
Wired Work
iii. Helps Clarkson identify with our location
b. Veterans / GI Yellow Ribbon Campaign
c. Graduate School Identities
d. The Clarkson School
e. CU Logo Gear Improvements
f. Community Engagement
i. CU Community Webpage is being redesigned
ii. Flu “Button” on our homepage to provide information on any outbreaks and
precautions to take
iii. Check www.clarkson.edu/webcam to see all university webcams in one place
iv. Request was made to put all department .pdfs in one location, especially for
Admission Office
9. Strategies
a. Philosophy – new twists on successful models
b. Tools – use technology effectively
c. Events – Greet, Engage, and Learn
d. Culture – Greatness begins with US!
10. CU Widget
a. Still working on it, but you can visit: www.clarkson.edu/widget to see.
Treasurer’s Report:
1. Given By: Jennifer French
2. General Fund Balance: $485.30
3. Scholarship Fund Balance: $1160.11
Committee Reports:
1. Fundraising Committee
a. Eco Bag profit approximately $300 with 200 bags left to sell.
b. Fundraising Committee will be having a meeting in the next week to determine goals
and plans for the year.
Council members:
Chair – Karla Fennell
Secretary – Erin Draper
Parliamentarian – Angela Agans
Vice Chair – Kate Tessier
Treasurer – Jennifer French
PROFESSIONAL & ADMINISTRATIVE STAFF COUNCIL
New Business:
1. Committee Signup Sheet was passed around
2. Discussion on use of money in our general fund for moral boosting.
3. Discussion was held around changing the meeting time. By show of hands it was decided to
keep the meeting at lunch time. We will alternate between providing lunch and holding a
brown bag lunch.
4. Kate Mikel has stepped down from her role as Vice Chair on our council. Thank you for all of
your help throughout your term Kate!
5. The Council is accepting nominations (including self nominations) to fill the Vice Chari position
for the remainder of the current term (June 2010).
6. Thank you to Human Resources for the generous lunch donation!!
7. P&P’s need to be distributed to new employees
Announcements
1. If you have office space available on 9/18 for recruiters to interview students after career fair,
please contact the career center.
Motion to Adjourn at: 12:45
Motion to Adjourn by: Karla Fennell (Jessica McPherson)
Council members:
Chair – Karla Fennell
Secretary – Erin Draper
Parliamentarian – Angela Agans
Vice Chair – Kate Tessier
Treasurer – Jennifer French