Political Parties •Group of people who seek to control government •Win elections and hold office •Joined together by common principles and interests •Impact public policy What do Parties do? 1.Nominate candidates for office Recruit Gather support Fundraise What do Parties do? 2. Inform and activate Campaign for candidates Take a stand on issues Criticize opponents 2. Inform and activate Pamphlets 2. Inform and activate Signs, buttons and stickers 2. Inform and activate Mass Media: Radio, TV and Internet What do Parties do? 3. Bonding Agent Ensure good performance Name qualified candidates Support officeholders in carrying out duties What do Parties do? 4. Governing Officeholders govern according to party position Link between branches What do Parties do? 5. Watchdog Critical of party in power (Presidency) Forces party in power to uphold its promises