Name: ________________________
Mr. Ilko and Mrs. Balas
Period 2
Date: _________________________
Test on Friday!!!! 10/19/12
TV Production Unit 1 Advertising Study Guide
1. What is advertising?
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2. What is a consumer?
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3. Where can you find advertisements?
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4. What 3 characteristics are shared by American advertising?
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5. Advertisements must grab your attention by appealing to what 3 things?
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Your _______________________________
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Your _______________________________
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Your _______________________________
6. Describe each need:
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Need for affiliation… ___________________________________________________________
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Need to nurture… ______________________________________________________________
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Need for guidance… ____________________________________________________________
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Need to aggress… ______________________________________________________________
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Need to achieve… ______________________________________________________________
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Need to dominate… _____________________________________________________________
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Need for prominence… ___________________________________________________________
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Need for attention… _____________________________________________________________
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Need for autonomy… ____________________________________________________________
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Need to escape… ________________________________________________________________
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Need to feel safe… _______________________________________________________________
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Need for aesthetic sensations… ____________________________________________________
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Need to satisfy curiosity… ________________________________________________________
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Physiological needs… ____________________________________________________________
7. Describe demographics.
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8. Describe synergy
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9. When an announcer reads about 30 seconds of material accompanied by a video, we call this a
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10. How long is a 30-second commercial? _____________________________
11. What 3 things must you accomplish in the audio of a 30-second commercial?
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12. Describe each common advertising strategies:
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Ideal friends & family _________________________________________________________
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Are you cool enough? _________________________________________________________
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Amazing toys________________________________________________________________
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Weasel words________________________________________________________________
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Put downs__________________________________________________________________
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Heartstrings _________________________________________________________________
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Cute celebrities ______________________________________________________________
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Family fun___________________________________________________________________
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Facts & figures _______________________________________________________________
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Star power __________________________________________________________________
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Bandwagon _________________________________________________________________
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Excitement _________________________________________________________________
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Scale ______________________________________________________________________