S&A Base Funding
Request 2013
About Central
Communication Agency
Central Communication Agency is a strategic communication, student-run,
full-service agency that gives students an opportunity to showcase their
ability to construct and implement a public relation and/or advertising
campaign to maximize results for their clients. The agency will grow through
strong results, referrals, and a vested interest in putting clients first. Team
members provide a strong diversity within the agency, with specialties in
public relations to marketing, advertising to electronic media, and social
media to graphic design. At Central Communication Agency, we
collaborate to implement both traditional and online communication tools.
As a team, approximately 50 students each quarter work together to help
our clients succeed in whichever ways they see fit and give them unique
options to raise the level of awareness of their products and services.
Agency is available to serve on and off-campus clients to promote
awareness and improve marketing efforts so that the greater student body is
more aware of all of the diverse opportunities, programs, and events.
Our Team
• One Agency Director, who oversees agency operations
(student position)
• Eight Account Executives who manage client accounts
(student positions)
• 40 Junior Account Executives who execute campaigns for
clients (all students)
• Advisor, Professor Elizabeth Kerns, serves as a mentor for
Agency Director and Account Executives
• Business Manager, Kristin Gaskill, manages financial
transactions and student payroll
How We Serve
CWU:
• We give all CWU students
access to
PR/Advertising/Marketing
experience that is not easily
accessible in Central
Washington.
• We help promote university
agencies, departments, and
campus services.
• We provide a service to
student programs and
organizations to promote
themselves.
Community:
• We help promote small
business and non-profits with
limited funds for advertising.
• We provide a bridge
between downtown and the
university.
• We help organizations
understand their target
audiences
Testimonials
“Working with Gifts of the Vine gave us (students) real world
public relations experience by increasing our client’s community
and campus presence through the development and use of
non-traditional media sources. Gifts of the Vine features a
membership available for Central Washington students, providing
them with store updates and exclusive discounts on all
merchandise.”
-Chelsea Hite, Central Communication Agency
Account Executive
Testimonials
“The Central Communication Agency works at
providing real life work experiences for CWU students.
It allows them to solve real issues while working with
genuine clients. They provide important community
service and uphold the highest educational principles
of civic engagement.”
-Provost Marilyn Levine
Clients
Current (Winter 2013)
•
•
•
•
•
•
•
•
•
•
Bounce Central
Gifts of the Vine
Downtown Association Provost
Provost
Utopia/Sparrow Club
Mercer Creek Church
Ellensburg OBGYN
Office of Assessment Agency
Alcohol Drug Dependency Service
(ADDS)
Ellensburg Downtown Association
Ongoing or Open
Invitation
•
•
Central Washington University
Business Auxiliaries including
• Catering
• Conference Program
• Connection Card Office
• Copy Cat Shop
• Dining Services
• Enterprise Accounting
• University Housing
ANY CWU Department, Agency
or Club
Clients
Former On Campus
• Central Washington
University Business
Auxiliaries
• CWU Communication
Department
• CWU Testing Center
• CWU NSSE Survey
Former Community
• Ellensburg Food Co-Op
• Extra Credit (Non-Profit
Association)
• Martha Rose Catering
• Children’s Activity
Museum
• Ellensburg Christian
School
What We Are Asking
A total of $15,186 each year
• $13,200 for student payroll
o
o
$11/hour for eight hours/week for 30 weeks for one Agency Director
$11/hour for four hours/week for 30 weeks for eight Account Executive positions
• $ 2,534 for business manager
2.5 hours per week to
manage payroll and business transactions.
• $500 for on-campus printing
• $500 for office supplies
• $500 for phone line (including long distance)
• $100 for off-campus printing
Why We Need S&A
Funding
• To afford materials to create exceptional PR
campaigns
o Pro bono work limits the amount of work we are able to do for clients
o Any additional materials needed for campaigns are paid out of
pocket by students or advisor
• To maintain a professional appearance with
clients
• To pay staff that exceeds than the amount
of work hours expected for practicum
Goals After Receiving
Funding
• To receive monthly client donations to become a partially selfsustaining entity.
o $150 per month for nine months from at least three clients each month
• To have at least one student organization each
quarter as a client
• To become nationally affiliated with the Public Relations
Student Society of America (PRSSA) to improve notoriety within
one year
o Schools with PRSSA-affiliated student-run agencies attract more highprofile clients that are able to earn more revenue.
Thank you