CWU Student Learning Outcome Assessment Plan Preparation Form
Department __Communication____________________________________
Program ___________Public Relations______________________________
Student Learning
Outcomes
(performance,
knowledge, attitudes)
Related Program/
Departmental
Goals
Related College
Goals
Related
University Goals
Method(s) of
Assessment
(What is the
assessment?)*
Who Assessed
(Students from what
courses –
population)**
When
Assessed
(term, dates)
***
Standard of Mastery/
Criterion of
Achievement (How
good does
performance have to
be?)
1. Technical skills: To
gather data,
information
processing, practice
writing, etc…
1. Develop
curriculum to meet
the growing needs
for all forms of
communication
education:
Ensure that
students develop
disciplinary
specific
competencies for
success in their
field
Goals I & II:
Maintain and
strengthen an
outstanding
academic and
student life at all
sites
Press release, press
kit, op-Ed, fact
sheet.
COM 208, COM 370,
COM 481/483
Done in
junior year,
included in
graduation
portfolio.
90 percent of students
have portfolios that
meet or exceed
expectations. (See
attached explanation.)
2. Consultant skills:
to combine strategies,
tactics and planning in
order to achieve goals
1. Develop
curriculum to meet
the growing needs
for all forms of
communication
education:
Ensure that
students develop
disciplinary
specific
competencies for
success in their
field
Goals I & II:
Maintain and
strengthen an
outstanding
academic and
student life at all
sites
Communication
proposal
Done in
senior year,
included in
graduation
portfolio.
90 percent of students
have portfolios that
meet or exceed
expectations. (See
attached explanation.)
3. Specialization: To
know in-depth at least
one of the Public
Relations specialties
that has reshaped the
PR landscape in recent
years (industry,
business or
organization; PR
practice areas)
1. Develop
curriculum to meet
the growing needs
for all forms of
communication
education:
Ensure that
students develop
disciplinary
specific
competencies for
success in their
field
Goals I & II:
Maintain and
strengthen an
outstanding
academic and
student life at all
sites
Communication
plan for a specific
practice/industry
of PR
Done in
senior year,
included in
graduation
portfolio.
90 percent of students
have portfolios that
meet or exceed
expectations. (See
attached explanation.)
4. Leadership skills /
Working in a team /
1. Develop
curriculum to meet
Ensure that
students develop
Goals I & II:
Maintain and
Briefing for a
specific
Done in
senior year,
90 percent of students
have portfolios that
Writing for Public
Relations
COM 470, COM
481/483
Public Relations
Strategies
COM 371, COM 472,
COM 487
Public Relations
Professional Seminar
COM 470, COM 48
Understanding of
Corporate PR: To
know how to lead a
project, be critical
with others’ work and
understand the
ultimate objectives of
organizations
the growing needs
for all forms of
communication
education:
disciplinary
specific
competencies for
success in their
field
strengthen an
outstanding
academic and
student life at all
sites
company/industry
Public Relations
Strategies
Persuader skills: To
learn how to influence
and/or persuade
audiences with solid
and well chosen
arguments
1. Develop
curriculum to meet
the growing needs
for all forms of
communication
education:
Ensure that
students develop
disciplinary
specific
competencies for
success in their
field
Goals I & II:
Maintain and
strengthen an
outstanding
academic and
student life at all
sites
Document with
key messages and
Q&A
COM 270
Students are satisfied
with their program.
1. Develop
curriculum to meet
the growing needs
for all forms of
communication
education:
Ensure that
students develop
disciplinary
specific
competencies for
success in their
field
Goals I & II:
Maintain and
strengthen an
outstanding
academic and
student life at all
sites
Introduction to Public
Relations
And/ or
included in
graduation
portfolio.
meet or exceed
expectations. (See
attached explanation.)
Done in first
year,
included in
graduation
portfolio.
90 percent of students
have portfolios that
meet or exceed
expectations. (See
attached explanation.)
Senior year.
90 percent of students
complete exit reflective
essay;
Corporate
Reputation Audit
Indirect:
Reflection Essay,
COM 489 Portfolio,
Com 490, Internship
Survey
*Method(s) of assessment should include those that are both direct (tests, essays, presentations, projects) and indirect (surveys, interviews) in nature
90 percent of students
completing survey rate
their program
satisfaction at good,
very good, or excellent.