Market Pull for BMPs & NRCS: Synergies to Explore? T. A. Green, Ph.D., C.C.A., T.S.P. IPM Institute of North America, Inc. * Marketplace incentives for IPM adoption 2004, 2005 EPA Pesticide Environmental Stewardship National Champion 2005 EPA Children’s Health Recognition Award Winner 2003 EPA Region V Recognition Award Winner www.ipminstitute.org GOALS • Why? • Market drivers • Opportunities? • Guarantee BMP/IPM performance? Legacy of current/past practices • > 5 pesticides in 75% of streams tested • • 91 chemicals in the average human body – – 17 are pesticide breakdown products Includes carcinogens; neuro, reproductive and developmental toxins • • Heinz Center for the Environment, 2002 Environmental Working Group, Commonweal, Mt. Sinai School of Community Medicine; CDC; 2003 Chemicals, pesticides in household dust, drinking water, air, etc. We are making progress! • Reduced chlorpyrifos levels in infants after EPA restrictions Whyatt et al., 2004 • Bald eagle nesting pairs increase from 417 to 5,748 after DDT ban Fish & Wildlife Service, 2003 • Organic diet significantly lowers organophosphates in kid’s urine Environmental Health Perspectives, 2005 Market Pull! Market Drivers are Hard at Work! ECO LABEL EXPLOSION! “A seal or logo indicating that a product has met a set of environmental or social standards” • Organic growing at 20% year – growing fastest in UK, home of ‘mad cow’ • Many new eco-labels on the bandwagon – see www.eco-labels.org by Consumers Union/Consumer Reports • LOHAS segment: 30% = 63 million US buyers – see www.lohas.com • Green building, cleaning, chemistry, health care, clothing, consumer electronics… IPM: Practice-Based Certification • Rainforest Alliance – Chiquita, Ben & Jerry’s, Kraft – 81 employees, $9 million budget • Forest Stewardship Council – Founded 1993, $1 billion in ’04 – Home Depot, IKEA, Time-Warner • Food Alliance – 215 producers, 16 states, 2 million acres – new markets, 8% price premium on average • Protected Harvest, SYSCO many more in ag and non-ag SYSCO Sustainable Ag/IPM Audit • • • • • • • • • • • IPM team IPM resources Track and reduce pesticide use Track and reduce nutrient use Training Resistance management Identify key pests Identify full range of mgt. options Implement systematic monitoring Use action thresholds Track/reduce pesticides by toxicity 10 pts. 10 pts. 10 pts. 10 pts. 10 pts. 10 pts. 10 pts. 10 pts. 10 pts. 10 pts. 10 pts. Opportunities? – Land grant research outputs are “best practice” standards – Why aren’t we educating consumers/taxpayers about this benefit? – Third-party BMP auditors as eyes and ears for government incentive programs? Don’t make me do the same paperwork twice!!!!!!!!!! – Third-party audit costs – some states costshare organic, why not IPM, sustainable? – Cost-share for improvements mandated by third-party audit programs? – Let’s take advantage of this “private” sector infrastructure! Don’t get left behind! When I grow up, I’m going to be an ECO BUYER! Guarantee BMP/IPM results • Farmer or sponsor purchases coverage • Crop advisor prepares NMP or scouts • Farmer applies recommended BMP rate • Crop advisor locates check strip, isolates any yield loss to BMP issues • Farmer is paid on net returns: Yield difference minus input savings • Great educational tool! Thank you! IPM Institute of North America, Inc. 2004, 2005 EPA Pesticide Environmental Stewardship National Champion 2005 EPA Children’s Health Recognition Award Winner 2003 EPA Region V Recognition Award Winner www.ipminstitute.org