Unit Strategic Plan
2012/2013
Outcome Assessment Report
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Strategic Planning
2012/2013
Outcome Unit Report
The CWU Strategic Plan the map that guides progress toward fulfilling our institutional mission.
A large and representative group of faculty and staff, the Strategic Operations Team,
collaboratively developed this plan more than two years ago. Since that time, as the fluid
document it was designed to be, it has undergone several revisions. In its current form, the
CWU Strategic Plan can be found at this link: http://www.cwu.edu/resources-reports/currentstrategic-plan-and-versions.
Last year (2012/2013), units developed and revised Unit Strategic Plans. Unit Strategic Plans will
serve as the basis of reporting progress toward achieving the mission of the institution. These
reports are to be submitted to your appropriate reporting authority (Dean for academic
departments, Director, Assistant/ Associate Vice President for other areas) no later than
November 1, 2013.
As you will see in the attachment, the format for reporting will utilize the template of your Unit
Strategic Plan. You may wish to simply add a column titled “Outcome Assessment” to the Unit
Strategic Plan that you submitted in December 2012, and that was subsequently approved by
your reporting authority.
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AY 2012/2013
Unit Strategic Planning Report
Unit: ___University Centers __________________________________________
Reporting Authority: ______ Dr. Tracy Pellett, Associate Provost____________
Date: ___December 20, 2014______________
A: Please complete the column titled “Outcome Assessment” on your own Unit Strategic Plan. Complete with as much detail as
you can provide. Where you cannot obtain data to complete the assessment, put “Data not available.” in the space.
B. Please summarize each of the University’s Five Core Themes from your Unit Strategic Plan Outcome Assessment report.
Toward which theme(s) did you make progress, and how are students benefitting from this?
Which theme(s) deserve special attention next year?
C. How do you intend to utilize the data gathered this year to assist you in developing stronger programs?
D. Based on your learning from this first year report, what parts of your strategic plan will you modify, add to, or omit for next
year? (Please attach an updated Strategic Plan with changes highlighted.)
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UNIVERSITY CORE THEME: 1. TEACHING AND LEARNING
UNIVERSITY OBJECTIVE 1.1 Enhance student success by continually improving the curricular, co-curricular, and extracurricular
programs.
Unit
Indicators
Expected
Indicator/Performanc
Key Strategies/
Budget/Resource
Outcome
Outcomes
Performance
e Level Reported By
Initiatives
Analysis
Assessment
Level
(Criterion)
UNIVERSITY OBJECTIVE 1.2 Enhance the effectiveness of student support services.
Unit
Outcomes
University
Centers will
provide
excellent
service.
Indicators
- Satisfaction
surveys
- Professional
Development
training
- New student
orientations
and events
feedback
Expected
Performance
Level
(Criterion)
Indicator/Performanc
e Level Reported By
Positive
contact
experience.
-
Regional Directors
Key Strategies/
Initiatives
Budget/Resource
Analysis
Outcome
Assessment
- Interdepartmental
communication for
PD
- Develop student
survey
- Feedback from staff
regarding any
needed
improvement of
processes and
procedures to
better serve UC
clients.
- Feedback from
internal and
external
stakeholders.
- Staff release
time to attend
training
- $5,000 for travel
for professional
development.
- Need data to
determine baseline
measurement
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UNIVERSITY CORE THEME: 2. INCLUSIVENESS AND DIVERSITY
UNIVERSITY OBJECTIVE 2.1 Enhance the environment of inclusiveness for faculty, staff, and students
Unit
Outcomes
Indicators
Expected
Performance
Level
(Criterion)
Indicator/Performance
Level Reported By
Key Strategies/
Initiatives
Budget/Resource
Analysis
Outcome Assessment
Center specific
storefront
which reflects
the diverse
population of
the region.
- Marketing
- Faculty,
Regional
-Continue to
$50,000 to maintain
- Number of materials
materials
staff and
Directors/Director of
develop marketing
Public Affairs support
published for UC display
reflective of
students
Operations.
materials which
of UC’s.
and use.
community
feel
reflect the 4
served.
welcomed in
regional
-$15,000 for materials
- Increased visibility
- Student
our UC
demographics.
Survey
UNIVERSITY OBJECTIVE 2.2 Increase faculty, staff, and student diversity by active programs of recruitment and retention for members of
underrepresented groups.
Unit
Indicators
Expected
Indicator/Performance
Key Strategies/
Budget/Resource
Outcome Assessment
Outcomes
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
Recruit and
retain diverse
Students.
Recruit and
retain diverse
staff.
Foster a
-Interest cards
collected.
- Dual
Admission
interest cards
-CTC student
population
Percent of
diverse new
students at
centers is at
or above
university
level.
Increase in
OE, Regional Directors,
Dual Admission Liaison.
- Wildcat
Wednesday
- Transfer events
- JBLM/ACAP
- CC new student
orientation
- College fairs
- Outreach to rural
and outlying
- $5,000 for CWU logo
items
- $5,000 for printed
recruiting materials
- Staff hourly costs to
attend events
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campus culture where
stakeholders
at all locations
feel safe and
engagement is
encouraged.
communities
- TriO
Percent of
- EEO recruiting
diverse new
focus.
- Percentage
staff at
- Integration of UC
of diverse
centers is at
student groups
staff
or above
with community
university
college groups.
level.
- Create a positive
working
environment that
is inclusive and
encourages staff
input and
feedback.
UNIVERSITY OBJECTIVE 2.3: Ensure that CWU has an inclusive and diverse curriculum
Unit
Outcomes
Facilitate
inclusiveness
throughout
University
Centers
-
- Percent of
diverse
students
interest cards
Indicators
Expected
Performance
Level
(Criterion)
Indicator/Performance
Level Reported By
University
Speaker
series
- Program
outcomes
Increase
student and
staff
participation in
university
center events.
Regional Directors and
DO
Increase
student
opportunities
for diverse
and inclusive
programing.
Key Strategies/
Initiatives
-
-
-
Encourage
participation of
students and
staff.
Maintain internal
partnership to
deliver
programs to
center.
Strengthen and
promote student
clubs and
organizations.
Budget/Resource
Analysis
Outcome Assessment
Staff hourly cost to
support program
outreach.
Costs associated with
marketing materials or
space rental.
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UNIVERSITY CORE THEME: 3. SCHOLARSHIP AND CREATIVE EXPRESSION
UNIVERSITY OBJECTIVE 3.1 Increase the emphasis on and the opportunities for students, faculty and staff to participate in research,
scholarship, and creative expression activities.
Unit
Indicators
Expected
Indicator/Performance
Key Strategies/
Budget/Resource Outcome Assessment
Outcomes
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
Students,
faculty and
staff
participation
in scholarship
and creative
expression
activities
(SOURCE,
NABCA)
- Provide office
space for
faculty
research
- Number of
staff
presentations
at national
conferences
- Offer
technology
connectivity
and space
that support
and sustains
research,
scholarship
and creative
expression.
- Increase
professional
development
opportunities
for Regional
Directors &
Dual
Admission
Liaison.
- Increase
number of
SOURCE
participants
- Increase
opportunities
for
collaboration
with other
departments
, programs
and
services.
Regional Directors/DO
-
Number of
presentations
given at
conferences.
- Post SOURCE
information at
Centers
- ITV costs
- Cost of
attendance at
regional and
national
conferences.
- Increase
awareness of
availability of
technology
connections
meetings,
trainings, etc.
- Encourage
research and
presentations via
traditional and
non-traditional
median such as
blogs, and video.
- Support
participation in
regional and
national higher
education
organizations
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(NABCA).
- Collaborate with
student on
scholarship and
creative
activities that
strengthen their
communities.
UNIVERSITY OBJECTIVE 3.2 Increase the external funding received for research, scholarship, and creative expression by faculty, staff,
and students.
Unit
Indicators
Expected
Indicator/Performance
Key Strategies/
Budget/Resource
Outcomes
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
Obtain grant
funding
- Proposals
submitted
- Grants
awarded
- Increase
grant activity
awarded
Regional
Director/Director of
Operations
- Identify potential
grant
opportunities
through outreach
in community
and in business
and industry.
- Form advisory
boards by
center.
- Work with
University
Advancement
Office on
process.
- Attend grant
writing
workshops.
- Collaborate with
partner and
community
organizations for
letters of support
and to identify
$2,500 funding to
attend grant
writing
workshops.
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grant funding
opportunities.
- Facilitate
collaboration
between the UC
and the main
campus
administration,
faculty and staff.
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UNIVERSITY CORE THEME: 4. PUBLIC SERVICE AND COMMUNITY ENGAGEMENT
UNIVERSITY OBJECTIVE 4.1 Enhance the commitment and the level of cooperation between the university and external
communities.
Unit
Indicators
Expected
Indicator/Perfo
Key Strategies/
Budget/Resource
Outcome
Outcomes
Performance
rmance Level
Initiatives
Analysis
Assessment
Level
Reported By
(Criterion)
- Number of
Increase program
OE, Regional
- Meet with CTC’s
$15,000 for travel.
outreach
delivery/student
Directors,
in each region.
contacts
enrollment within
Director of
made to
each region.
Operations
- Track outreach to
CTC’s.
CTC’s and
- Number of
Increase Dual
business and
programs
Admission in each
Industry by
increased
region.
region.
- Increased
Expand
student
- Involve faculty in
continuing
enrollment
program
education
- Increased
development and
offerings in
Dual
delivery.
each region.
Admission
Applications
- Incorporate Dual
- Number of
Admission as part
outreach
of outreach
contacts
efforts.
made to
business
and
industry.
UNIVERSITY OBJECTIVE 4.2 Increase participation in university sponsored life-long learning opportunities.
Unit
Indicators
Expected
Indicator/Perfo
Key Strategies/
Budget/Resource
Outcomes
Performance
rmance Level
Initiatives
Analysis
Level
Reported By
(Criterion)
Expand
portal
connections
to CTC’s.
Outcome
Assessment
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Increase
participation
in life-long
learning
opportunities
Attendance at
CWU
sponsored
events at
centers.
Yearly increase in
participation from
community and
students.
Regional
Directors,
Westside and
Eastside
student service
lead.
- Increase of
events by region
- Media
advertisement of
events
- Connect with
business and
industry for
related specific
events.
- Expand
connections by
CWU Alumni by
region.
$1,000 for event
sponsorship.
UNIVERSITY OBJECTIVE 4.3 Enhance the efforts of members of the university community to strengthen the economic base of
the region and state.
Unit
Indicators
Expected
Indicator/Perfo
Key Strategies/
Budget/Resource
Outcome
Outcomes
Performance
rmance Level
Initiatives
Analysis
Assessment
Level
Reported By
(Criterion)
Expand
program
offering to
CTC’s
-Increased
enrollment of
students by
program by
center
- Increased
program
offerings by
CTC by
region.
Yearly increase in
enrollment by
program by region.
OE
- Meet with CTC’s
in each region.
$5,000 for CWU
storefront.
- Track outreach to
CTC’s and
business and
Industry by
region.
- Increase
branded CWU
storefront
appearance at
each university
center.
- Incorporate Dual
Admission as
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part of outreach
efforts
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CORE THEME: 5. RESOURCE DEVELOPMENT & STEWARDSHIP
UNIVERSITY OBJECTIVE 5.1 Maximize the financial resources to the University, and assure the efficient and effective operations of the
University through financial stewardship.
Unit Outcomes
Indicators
Expected
Indicator/
Key Strategies/
Budget/Resource
Outcome Assessment
Performance
Performance Level
Initiatives
Analysis
Level
Reported By
(Criterion)
Identify the cost
per program for
each region.
- Budget
allocation
based on FTE
- 148 Funding
Appropriately
allocate
funding based
on FTE
/Headcount.
Deliver
programs to the
centers based
on student
demand.
- FTE/
Headcount by
program by
region.
- Number of
courses
delivered by
program by
region.
- Retention by
program by
region.
- Dual
Admission
applicants
- Linking CWU
Increase FTE/
Head-count
and continuing
students.
- Associate Provost
-Business and
Finance
- Track and
Cost of staffing to
monitor G&S
do analysis.
spending by
region.
- Drive costs for
copying, mailing
to department.
UNIVERSITY OBJECTIVE 5.2 Develop and implement enrollment management and marking plans that meet the enrollment objectives of the
university.
Unit Outcomes
Indicators
Expected
Indicator/
Key Strategies/
Budget/Resource
Outcome Assessment
Performance
Performance Level
Initiatives
Analysis
Level
Reported By
(Criterion)
OE, Regional
Directors, Dual
Admission Liaison,
Program Directors
-Use Dual
Admission data to
determine
program demand.
-Use market
analysis to
determine
business and
industry demand.
- Work with
Program
Directors to
recruit students
into programs.
- Coordinate with
associated
Cost of staffing to
do analysis.
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center
academic
programs
programs.
offerings with
CTC programs
and career
and technical
programs.
UNIVERSITY OBJECTIVE 5.3 Ensure the University has human resources necessary to accomplish all university objectives.
Unit Outcomes
Indicators
Expected
Indicator/Performa
Key Strategies/
Budget/Resource
Outcome Assessment
Performance
nce Level Reported
Initiatives
Analysis
Level
By
(Criterion)
All regions have
required staffing
levels to insure
University
Center
objectives are
met.
- Number of
staff per FTE/
Headcount
- Number of
faculty and
student
services at
each center.
- Customer
service survey
feedback.
- All faculty,
students and
community
members
receive
prompt
service.
Regional Directors,
Dual Admission
Liaison, Director of
Operations, Human
Resources
- Identify student
to staff ratios for
front office
staffing
.
- Balance staffing
across all
regions
and staffing for
all university
center functions.
- Identify staffing
needs at UC’s
using increased
FTE/ Headcount
by region as a
determining
factor.
No additional
funding identified
at this time.
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UNIVERSITY OBJECTIVE 5.4 Provide the facility and technology infrastructure and services appropriate to meet the university objectives,
while maximizing sustainability and stewardship.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key Strategies/
Budget/Resource
Outcome Assessment
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
Provide or
maintain
hardware and
software
technologies at
centers.
- Improved data
collection
related to
program by UC
region.
- Technology
upgrades
completed at
centers.
-Improved CWU
wireless at
centers.
-Improved data
based decision
making.
-Improved
communication
regarding
accomplishments
and enrollments
by region.
CWU
technology
experience is
the same
regardless of
campus.
Queries
developed
Quality of
information
provided.
Technology
Services,
Regional
Directors, Dual
Admission
Liaison, Director
of Operations,
- Identify
technology
needs at each
center.
- Develop
replacement
schedule.
- -- ==
- =
- Developing
queries
- Defining
variables
- Defining
outcomes to be
measured
- Training for staff
and UC
Leadership team
on data mart.
$15,000 in annual
funding to replace
technology and
increase wireless
access.
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