College of Business Strategic Planning Grid
2012-2017
UNIVERSITY CORE THEME: 1. TEACHING AND LEARNING
UNIVERSITY OBJECTIVE 1.1 Enhance student success by continually improving the curricular, co-curricular, and
extracurricular programs.
Unit Outcomes
Indicators
Expected
Indicator
Key Strategies/
Budget/Resource
Performance
Initiatives
Analysis
Level
(Criterion
The college will make its courses
more accessible to students by
making increasing the number of
SSH offered on line. At least one of
these courses will be a GE Econ
course.
# of SSH
generated
through
online
courses
Increase # of specializations offered
in Des Moines and Lynnwood
# of
specializations offered
in these
centers
Number of
internships
An increasing number of students in
all business disciplines will
participate in student internships or
mentorship programs
CB will offer at least one additional
General Education course
General
Education
course
An increasing percentage of CB
students will have jobs in their
discipline at graduation.
Graduating
student
survey (TBD)
March 2013
10%
increase in
online SSH a
year, until
10% of all
CB SSH
offered on
line.
Increase by
2 the number
of specializations
Enrollment
reports
Faculty training.
Offer
appropriate
incentives.
Training
Faculty incentives
Departments
Catalog
Offer and staff
requisite
courses.
Increase
every year
until
significant
number
(approx..
25%) of
students
participation
At least one
new GE
course from
CB
Increasing
every year
until 90% of
graduating
seniors have
jobs
Enrollment
Reports
Outreach to
businesses.
Dependent on
demand, number of
faculty at DM and/or
LW may need to be
increased.
.5 FTE internship
coordinator
Catalog
Faculty
incentives for
curriculum
development
Professionalism
program
In-house career
placement
Partnerships
with career
Graduating
Student Survey
(TBD)
One quarter class
buyout to develop
course
1.0 FTE career
services staff in CB,
supplemented by .5
FTE from career
services
Outcomes for AY
12-13
AY 12 & Summer: 1257
enrollments in 31
classes. All depts.
except Econ
represented. 553
enrollments in AY (all in
MGMT), 724 in
Summer.1
2 new specializations –
Marketing & HRM added
to Des Moines and
Lynnwood in AY ’13.
32 CB students
registered for internship
credit in AY 12-13: 10 in
ACCT, 20 in BUS and 2
in ECON for a total of
200 credits.. Senior Exit
survey currently under
development will track
not-for-credit internships.
Two are under
development:
Quantitative Skills &
Financial Literacy.
An exit survey was
piloted in capstone
course in Spring ’13 to
develop baseline data.
154 Students
participated. Of those,
services
CB will develop and implement a
required professional development
program (including career services)
for students.
Program
development
Graduation
requirement
All students
participate in
“passport to
professional
success”
program
Catalog
Program
development
(AY 2012), pilot
(AY 2013), full
roll-out (AY
2014)
1.5 FTE staff (can be
shared with career
services)
(Note: this is same
1.5 listed in cell
above)
CB will meet curriculum
management & AoL AACSB
standards, including establishing
systematic curriculum review &
revision procedures
Meets
standards
Meets
standards
Dean’s Office
none
CB faculty will demonstrate
effective teaching practice
SEOI data
Other faculty
teaching
evaluation
(TBD)
All faculty
meet or
exceed
teaching
effectiveness
standards
Office of
Effectiveness
Faculty teaching
portfolios (TBD)
Students will demonstrate
acceptable performance on
requisite skills (i.e., learning goals)
for career success
Assessment
data
Steady
improvement
Associate Dean
Review and
adjust
processes after
new AACSB
standards
implemented in
AY13
CB faculty will
develop a more
comprehensive
system to
evaluate
teaching
effectiveness
Continue
assessment
strategies with
emphasis on
closing the loop
and improving
efficiency
UNIVERSITY OBJECTIVE 1.2 Enhance the effectiveness of student support services.
March 2013
19 (12.3%) planned to
keep their current job, 14
(9.1%) planned to go to
graduate school, and 5
had other plans. Of the
116 who planned on
starting a new job after
graduation, 19 (16.4%)
had been hired for new
jobs, 96 (82.8%) were
looking for jobs.
Under development.
Student Committee
developed
recommendations in AY
’12.
Piloted exit graduating
student survey found
that 50% of students
looking for a new job had
not been on a single
interview. Only 5% had
been on 3 or more
interviews.
Very few substantive
changes. No action
needed. Can remove
this from strategic plan.
Faculty training
Data not available.
SEOI DATA NEEDED.
Faculty committee is
developing evaluation of
teaching.
ETS (exit exam)
charges paid by
student course fee
Assessment report will
follow in report to
Associate Provost.
New “closing the loop”
actions in the
departments.
Subcommittees looking
at quantitative &
communication skills.
Unit Outcomes
College will implement an “early
warning” system for at risk students
Indicators
# of
students
identified,
# of
interventio
ns
Expected
Performance
Level
(Criterion
All “at risk’
students
identified
and
counseled.
Steady
improvemen
t in # of
students
who
improve
Indicator
CB Advising
Center
Key Strategies/
Initiatives
Collaborate
with
appropriate
university
departments to
develop
systems.
Communicatio
n with faculty
advisors.
Budget/Resource
Analysis
Computer
program to
access student
indicators &
convey to
advisors
Outcomes for AY 1213
The "conditional admission"
policy helps with retention.
Professional advisors assist and
track these students. Current
number by campus:
Campus
DESMO
64
EBURG
117
LYNNW
36
MOSES
2
Grand
Total
CB will develop a Business
living/learning community
CB will develop a suggested
communication for faculty advisors
to regularly communicate with
advisees
CB students will express satisfaction
with advising services
March 2013
Programmi
ng, student
participatio
n, faculty
participatio
ns
Communic
ation
strategy
Graduating
student
survey
(TBD)
Total
219
In place in
AY14
Dean’s Office
Catalog
Planning (20123); application
(AY2013),
implementation
(AY2014)
Program Director
Events etc.
budget
Proposal developed and
approved. LLC to begin in AY
’14.
All faculty
communicat
e via email
to their
advisees
each
quarter
Most
students
satisfied or
very
satisfied.
CB Advising
Center
Develop email
templates
Communicate
with faculty
Internal Faculty
training
Student committee is working
on this in AY ’13.
Baseline survey
(2013), repeated
annually at
graduation
Faculty training
Costs associated
with survey
Exit survey under development.
UNIVERSITY CORE THEME: 2. INCLUSIVENESS AND DIVERSITY
UNIVERSITY OBJECTIVE 2.1 Enhance the environment of inclusiveness for faculty, staff, and students
Unit
Outcomes
Indicators
Expected
Performance
Level
(Criterion)
Indicator/Performance
Level Reported By
Key Strategies/
Initiatives
Budget/Resource
Analysis
Outcomes for AY
12-13
Sustain &
increase active
participation of
faculty in shared
governance of
the college and
university
# of CB
faculty on
University
committees,
Faculty
Senate,
University
task forces
# of faculty in
leadership
positions
1 University
committee and 1
College
committee
assignment per
faculty member
Work load plans/ activity
reports
Communicate
expectations
Service workload
Of the 47 CB faculty
eligible to participate in
University service, 31
(66%) did so in AY 1213. 3 CB faculty
chaired University
committees.
UNIVERSITY OBJECTIVE 2.2 Increase faculty, staff, and student diversity by active programs of recruitment and retention for
members of underrepresented groups.
Increase % of CB
students from
underrepresented
groups
Support
university 2+2
programs and
other cooperative
programs.
CB
participation
in # of
recruitment
events
% of CB
student
population
from minority
groups
# of
international
students
enrolled in
CB under
2+2
programs
Increasing % of
students from
minority groups
Less than 100
students
OIR
Dean’s Office
OISP
UNIVERSITY OBJECTIVE 2.3: Ensure that CWU has an inclusive and diverse curriculum
March 2013
Contribute/participate
in University
programs to bring
more students of
underrepresented
groups to Ellensburg
BASELINE DATA:
46% of CB
undergraduates who
indicated their race
were non-white in AY
12-13. This compares
with 28.8% for the
university.
Collaboration with
OISP, Department
chairs
In Progress with
GUFE. Professor
Nancy Graber- Pigeon
going to China to teach
pre-admission class.
Students to arrive in
Fall ’14.
Internationalize
the business
curriculum either
through a
specialization,
certificate or
changes to the
core curriculum
Enter into MOUs
with business
schools outside
US, some with
discipline focus
(supply chain)
Design &
implement study
abroad
March 2013
New
curriculum
and/or new
certificates
New curriculum
and/or new
certificates
Catalog
International Task
force convened
AY13.
Recommendations
by end of year.
Promotion of new
curriculum.
May involve hiring new
faculty member.
In progress. No
decisions made yet on
best program.
# of MOUs
2-5 MOUs by
2017
Dean’s Office
Dean’s office works
with OISP.
Student exchange
Faculty exchange
Travel to negotiate and
sign MOUs.
Negotiations with
ESSCA (France) and
ESCA (Morocco) under
way,
Established
programs
Short-term study
abroad programs
Dean’s Office
Program design
Curriculum approval.
Financial support for
faculty & student travel
No progress.
UNIVERSITY CORE THEME: 3. SCHOLARSHIP AND CREATIVE EXPRESSION
UNIVERSITY OBJECTIVE 3.1 Increase the emphasis on and the opportunities for students, faculty and staff to participate in research,
scholarship, and creative expression activities.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key
Budget/Resource
Performance
Level Reported By
Strategies/
Analysis
Level
Initiatives
(Criterion)
Meet the AACSB standards
for faculty qualifications and
sufficiency
Number of
faculty with
AQ or PQ
status
All faculty will
maintain AQ or
PQ status
Dean’s office (based on
Sedona data base and
activity reports)
Continued 10
work load unit
assignment
for research
Improve the overall quality
of portfolio of CB intellectual
contributions
% of articles
in journals
included in
the
Australian
Business
Deans’
Council
(ABDC)
journals
ranking list
(or
something
comparable)
Number of
students
participating
in SOURCE
100% of articles
in publications
included in the
list; >50%
ranked as A or B
Dean’s office (based on
Sedona data base and
activity reports)
Faculty
Committee to
evaluate list of
faculty
publications
Communicate
standards to
faculty
Departments
develop list
for practitioner
journals
All majors
represented. #
of presentations
increase
Source
Communicate
with faculty
and students.
Assignment of
Sustain & increase student
participation in SOURCE
2
Teaching + service
teaching work load
limited to 25 units
Finish funding
Research Awards
Grant Program
(approx.. $130K)
Outcomes for
AY 12-13
AQ faculty =
36(69.2%), PQ =
13 (25%) Other =
3 (6%).
Participating=85%.
AACSB
requirements:
60% or more of
faculty are AQ
(SA+PA+SP),
30% or less of
faculty are PQ
(PP); 10% or less
of faculty are
other. NOTE:
percentages must
hold by discipline
and by location.2
Have not begun
this.
16 presentations
at Source 2013: 8
SCM, 4
Economics, 3
By Discipline: Spring ’13, Accounting AQ (61%), ECON AQ (89%), FIN AQ (47%), HRM AQ (100%), MGT AQ (77%), MKT AQ (75%), SCM AQ (75%). Other .10% in FIN, MKT, SCM.
By Location: Des Moines AQ=76%, Ellensburg AQ=70%, Lynnwood=82%. PARTCIPATING: ACCT 1005, ECON 100%, FIN 78%, HRM 100%, MGMT 90%, MKT 100%, SCM 92%. Des
Moines = 83%, Ellensburg= .90%, Lynnwood-81%.
March 2013
annually.
The College will sustain or
increase the number of
students attending/presenting
at
regional/national/international
conferences or case
competitions
Number of
participating
students
All majors
represented. #
of students
participating
sustained or
increased.
SOURCE
mentoring as
valid service
activities.
Student club advisors
Marketing and 1
Accounting.3
Funding for student
travel and registration
fees
UNIVERSITY OBJECTIVE 3.2 Increase the external funding received for research, scholarship, and creative expression by
faculty, staff, and students.
Unit
Indicators
Expected
Indicator/Performance
Key
Budget/Resource
Outcomes
Performance
Level Reported By
Strategies/
Analysis
Level
Initiatives
(Criterion)
Grant
applications for
College Centers
(NWCSB,
NWCOR, I4IE,
SCMI) activities
# of
applications
1 per year
Center Directors
Submit
grants, some
with external
partners
Director stipends
In AY 12-13, 107
students
participated in
external
conferences
and/or case
competitions:
SHRM (4), BAP
(28), AKPsi (41),
SCM (34).
Outcomes for AY 1213
NWCOR: A grant preproposal was submitted to
the Society for Human
Resource Management
Foundation March 2013.
I4IE: Received $5,000
contribution from Patricia
Galloway-Kris Nielsen
Foundation.
3
Constructing a Successful Sustainable Supply Chain (SCM), Does Pell Eligibility Affect inclinations of potential Study Abroad students? (Econ) Easy to Use Supply Chain Software Applications (SCM),
Sushi on the Roll (ACCTG), International Tourist Flows and Natural Disasters (Econ), The Determinants of Educational Attainment (ECON), Wild Horse Wind Farm Visitors: An in-depth telephone survey
(MKTG), Scaling Up (SCM), Gone with the Wind: Supplementing Diesel with wind energy at a remote iron ore mine (Econ), Rocky Brand Supply Chain Management (SCM), Preliminary Supplier Risk
Evaluation (SCM),Feeling about the farm: In-depth interviews with local business owners (MKTG), Store Brands: Friend or Foe? (SCM), Willis enterprises faces a supply dilemma” (SCM), A comment
book analysis of Wind Farm visitors (MKTG), Supply Chain Management at Evergreen Hospital (SCM).
March 2013
NIVERSITY CORE THEME: 4. PUBLIC SERVICE AND COMMUNITY ENGAGEMENT
UNIVERSITY OBJECTIVE 4.1 Enhance the commitment and the level of cooperation between the university and external
communities.
Unit Outcomes
Indicators
Expected
Indicator/Performa
Key
Budget/Res
Performan
nce Level
Strategies/
ource
ce
Reported By
Initiatives
Analysis
Level
(Criterion)
Seminars,
speeches, panels,
workshops etc. to
which the public is
invited
# of events
# of attendees
2 or 3 events
per year
200+
attendees
Dean’s Office
Prepare &
promote
programs (e.g.,
Economic
Outlook)
Speaker fees,
promotion, other
fees related to
events
Sports Sales Summit (100),
Financial Literacy Symposium
(90), Economic Outlook
Conference (130), Supply
Chain Management
Conference (100 ).
Number of Advisory
Boards within the
College
# of Advisory
Board
Increase by 2
or 3 over 5
years
Dean’s Office
Advisory Boards
for different
majors and/or
clubs
None projected
5 Advisory Boards: College,
Sport Business, Supply Chain,
and Accounting, I4IE (new).
Veteran-in-Business
program
Program creation
# of participants
Program up
and running in
2 years
I4IE Director
Entrepreneurship
Boot Camp
Veterans
Business
Conference
TBD
Initiated grant application draft
("Entrepreneurship Bootcamp
for Military Veterans") in
summer 2012 but CWU not
eligible for the SBA grant
program.
Centers outreach to
external
communities
(including industry
groups) in Central
Washington,
Seattle, and other
parts of the state.
# of partnerships
# of outreach
activities
Increase
years 1, 2 and
3
Center directors
I4IE outreach to
partners in
Kittitas County,
Central
Washington,
Regional
Economic
Development
Commission.
Other centers’
outreach
Director stipend
Looking for these opportunities.
Outreach and board
participation in Kittitas County
Chamber of Commerce,
Central Washington Economic
Development District
Committee; outreach also to
WA State Department of
Commerce
UNIVERSITY OBJECTIVE 4.2 Increase participation in university sponsored life-long learning opportunities.
Unit Outcomes
March 2013
Indicators
Expected
Performance
Level
(Criterion)
Indicator/Performance
Level Reported By
Key
Strategies/
Initiatives
Budget/Resource
Analysis
Outcomes for AY 12-13
Alumni events
Post-bac certificates
Continuing
Education programs
# of events,
certificates,
programs
2-3 alumni
events per
year (may
overlap with
4.1)
Additional
certificates
Greater
participation
in Continuing
Education
Dean’s office
Catalog
Program
development
Program
promotion
Speaker/facilitat
or fees
2 new alumni events: Mariners
(attended by approximately
450), Boeing.
113 Post-bac certificates
UNIVERSITY OBJECTIVE 4.3 Enhance the efforts of members of the university community to strengthen the economic base
of the region and state.
Unit Outcomes
Indicators
Expected
Indicator/Pe
Key Strategies/
Budget/Res
Performance
rformance
Initiatives
ource
Level
Level
Analysis
(Criterion)
Reported
By
Student projects for
local companies
(Supply Chain,
Marketing, HR,
Entrepreneurship)
# of projects
Increasing # per
year
Department
Chairs
Outreach (companies)
Curriculum development
Teaching
workload for
supervising
faculty
94 students: 30 in Marketing,
1 in Econ, 54 in SCM.4
(Potential) I4IE or
CB support of
incubator
companies in our
county
# of
companies
supported
2 companies
supported by
2017
Dean’s Office
Collaboration with
EDCOs.
Student projects to
support these companies
TBD
No outcomes yet.
4
Iyengar: 14 students, 6 companies; Wilson: 18 students, 6 companies; Savoian: 1 student, 2 organizations; Lee: 29 students, 3 companies (5 projects); Pritchard: 12 students,
1 company (3 projects), Liao, 20 students, 7 companies. Companies/Organizations: Genie company, Watson Furniture, Rudder Box, Yakima & Kittitas Counties, Wildcat Shop,
Hopunion, Central Stores (CWU), Lamb Weston, H.R. Spinner, Ellensburg Floral & Gifts, Mangos Salon, Mountain High Sports, Flirt, Puget Sound Energy/ Wild Horse Visitors
Center.
March 2013
CORE THEME: 5. RESOURCE DEVELOPMENT & STEWARDSHIP
UNIVERSITY OBJECTIVE 5.1 Maximize the financial resources to the University, and assure the efficient and effective
operations of the University through financial stewardship.
Unit
Indicators
Expected
Indicator/Performance
Key
Budget/Resource
Outcomes
Performance
Level Reported By
Strategies/
Analysis
Level
Initiatives
(Criterion)
Fund Raising for
faculty
development,
student
professional
development,
student travel,
faculty stipends
Donations to
CB
Foundation
Accounts
Increasing each
year
Foundation
Collaborate
with
Development
staff
Development officer
Travel and other funds
related to recruitment
UNIVERSITY OBJECTIVE 5.2 Develop and implement enrollment management and marketing plans that meet the enrollment
objectives of the university.
Unit
Indicators
Expected
Indicator/Performance
Key
Budget/Resource
Outcomes
Performance
Level Reported By
Strategies/
Analysis
Level
Initiatives
(Criterion)
March 2013
Outcomes for AY 12-13
Foundation Accounts =
$267,153 in AY 12-13.
Includes $79.9K for
Heesacker Endowment
and $22K for Nimnicht
Endowment).
Sustain and
increase
enrollments in
UG programs
(specifically)
and SSH
production
(overall)
Enrollment
Statistics
Increase each
year until 10%
increase is
achieved
Office of Enrollment
Management
Promotion/
Recruitment
for Centers
Outreach to
students
indicating an
interest in
Business.
Introductory
lower-division
business
course.
Increase of 100
students = 5 FTE
faculty
Baseline Enrollments AY 12:: 99
2013 Enrollments
DESMO
1583
EBURG
5275
LYNNW
1579
MOSES
28
WEB
1371
WENAT
31
YAKIM
42
9909
Sustain &
increase the
number of
international
students in CB
Enrollment
Statistics
5
2013
Enrollments
ACCT
BUS
ECON
2707
831
1491
FIN
581
HRM
482
MGT
1516
MIS
396
MKT
873
SCM
1032
9909
March 2013
Office of Enrollment
Management, OISP
Collaboration
with OISP
Travel for recruitment
trips
Data not available. NEED
DATA from OE.
UNIVERSITY OBJECTIVE 5.3 Ensure the University has human resources necessary to accomplish all university objectives.
Unit
Outcomes
Recruit AQ
Faculty &
professional
staff to meet
enhanced
program
requirements
and
enrollment
growth
Increased
participation
in faculty
professional
development
Indicators
Expected
Performance
Level
(Criterion)
Indicator/Performance
Level Reported By
Key
Strategies/
Initiatives
Budget/Resource
Analysis
Outcomes for AY 12-13
# of AQ
faculty &
professional
staff.
Faculty:
Student ratios
Exceed AACSB
expectations
(ratios) by 10%
Maintain faculty:
student ratio
Recruit and hire
professional staff
for student
professional
development
program and
career
placement
Dean’s Office
Recruitment
Thorough faculty
reviews starting
with 1st year
Collaboration
among faculty for
research/publication
Approval of market
competitive salaries in
order to recruit faculty
with necessary training
and experience
2 FTE New staff (noted
elsewhere) for student
professional
development,
internships, career
placement
AQ faculty ratios in AY 12
were 64.6%, for
participating 86.7-90.7%.
This exceeds AACSB ratios
by >10% .
Calculate student ratios.
Hired 3 new faculty, 2 of
which were replacement
lines. No new staff.
% of faculty
participating
in FPD per
year
Increasing each
year until 80% of
faculty
participating
Attendance list from Faculty
Professional Development
Staff
Communication
with faculty.
Possible inclusion
of PD activities in
evaluation of
teaching.
Registration & travel
costs for external PD
activities.
(As reported in faculty 180),
14 (27%) of CB faculty
participated in professional
development: SCM (3),
ACCT (3), ECON (3),
MKTG (2), MGMT (3).
UNIVERSITY OBJECTIVE 5.4 Provide the facility and technology infrastructure and services appropriate to meet the university
objectives, while maximizing sustainability and stewardship.
Unit
Indicators
Expected
Indicator/Performance
Key
Budget/Resource
Outcomes
Performance
Level Reported By
Strategies/
Analysis
Level
Initiatives
(Criterion)
Maintain
faculty
technology
Technology
audit
Every faculty has
appropriate
technology
Technology Administrator
Create facility
for Student
professional
development
program
Facilities
Dedicated facility
by AY14
Dean’s Office
*
March 2013
Fund Raising
Design
Outcomes for AY 1213
Funds to upgrade
technology
Used salary savings to
upgrade technology,
including monitors for
conference rooms.
Expenditures on technology
AY12-13 $33,454.
Facilities cost to
include interview room
(with cameras),
presentation facility,
library, counselor(s)
office
Long-term goal. No
progress this year.
March 2013