College of Business Strategic Planning Grid
2012-2017
UNIVERSITY CORE THEME: 1. TEACHING AND LEARNING
UNIVERSITY OBJECTIVE 1.1 Enhance student success by continually improving the curricular, co-curricular, and extracurricular programs.
Unit Outcomes
Indicators
Expected
Indicator
Key Strategies/
Budget/Resource
Performance
Initiatives
Analysis
Level
(Criterion
The college will make its courses
more accessible to students by
making increasing the number of SSH
offered on line. At least one of these
courses will be a GE Econ course.
Increase # of specializations and
minors offered in Des Moines and
Lynnwood
# of SSH
generated through
online courses
An increasing number of students in
all business disciplines will participate
in student internships or mentorship
programs
Number of
internships
CB will offer at least one additional
General Education course
General Education
course
An increasing percentage of CB
students will have jobs in their
discipline at graduation and within 6
months of graduation.
Graduating
student survey
(TBD). Will need
to contact alumni.
CB will develop and implement a
required professional development
program (including career services)
for students.
Program
development
Graduation
requirement
CB will meet curriculum management
& AoL AACSB standards, including
establishing systematic curriculum
review & revision procedures
CB faculty will demonstrate effective
teaching practice
March 2013
10% increase in
online SSH a year,
until 10% of all CB
SSH offered on
line.
Increase by 2 the
number of
specializations
Enrollment reports
Faculty training. Offer
appropriate incentives.
Training
Faculty incentives
Departments
Catalog
Offer and staff
requisite courses.
Increase every
year until
significant number
(approx.. 25%) of
students
participation
At least one new
GE course from
CB
Increasing every
year until 90% of
graduating seniors
have jobs within 6
months of
graduation
All students
participate in
“passport to
professional
success” program
Enrollment Reports
Outreach to
businesses.
Dependent on
demand, number of
faculty at DM and/or
LW may need to be
increased.
.5 FTE internship
coordinator
Catalog
Faculty incentives for
curriculum
development
Professionalism
program
In-house career
placement
Partnerships with
career services
Program development
(AY 2012), pilot (AY
2013), full roll-out (AY
2014)
Meets standards
Meets standards
Dean’s Office
SEOI data
Other faculty
teaching
evaluation (TBD)
All faculty meet or
exceed teaching
effectiveness
standards
Office of
Effectiveness
Faculty teaching
portfolios (TBD)
# of specializations and minors
offered in these
centers
Graduating Student
Survey (TBD).
Recent alumni
survey.
Catalog
Review and adjust
processes after new
AACSB standards
implemented in AY13
CB faculty will develop
a more comprehensive
system to evaluate
teaching effectiveness
One quarter class
buyout to develop
course
1.0 FTE career
services staff in CB,
supplemented by .5
FTE from career
services
1.5 FTE staff (can be
shared with career
services)
(Note: this is same
1.5 listed in cell
above)
none
Faculty training
Students will demonstrate
acceptable performance on
requisite skills (i.e., learning goals)
for career success
Assessment data
Steady
improvement
Associate Dean
Continue assessment
strategies with
emphasis on closing
the loop and improving
efficiency
ETS (exit exam)
charges paid by
student course fee
UNIVERSITY OBJECTIVE 1.2 Enhance the effectiveness of student support services.
Unit Outcomes
Indicators
Expected
Performance
Level
(Criterion
Indicator
Key Strategies/
Initiatives
Budget/Resource
Analysis
College will implement an “early
warning” system for at risk students
# of students
identified, # of
interventions
All “at risk’ students
identified and
counseled. Steady
improvement in #
of students who
improve
CB Advising
Center
Collaborate with
appropriate
university
departments to
develop systems.
Communication with
faculty advisors.
Computer program to
access student
indicators & convey to
advisors
CB will develop a Business
living/learning community
Programming, student
participation, faculty
participations
In place in AY14
Dean’s Office
Catalog
Program Director
Events etc. budget
CB will develop a suggested
communication for faculty advisors
to regularly communicate with
advisees
Communication
strategy
CB Advising
Center
CB students will express satisfaction
with advising services
Graduating student
survey (TBD)
All faculty
communicate via
email to their
advisees each
quarter
Most students
satisfied or very
satisfied.
Planning (2012-3);
application (AY2013),
implementation
(AY2014)
Develop email templates
Communicate with
faculty
Faculty training
Costs associated with
survey
March 2013
Baseline survey
(2013),
repeated
annually at
graduation
Internal Faculty
training
UNIVERSITY CORE THEME: 2. INCLUSIVENESS AND DIVERSITY
UNIVERSITY OBJECTIVE 2.1 Enhance the environment of inclusiveness for faculty, staff, and students
Unit Outcomes
Indicators
Expected
Performance
Level
(Criterion)
Sustain & increase
active participation
of faculty in shared
governance of the
college and
university
# of CB faculty
on University
committees,
Faculty Senate,
University task
forces,
instititues and
crossdisciplinary
programs.
# of faculty in
leadership
positions
1 University service
commitment and 1
College committee
assignment per
faculty member
Indicator/Performance
Level Reported By
Work load plans/ activity reports
Key Strategies/
Initiatives
Communicate
expectations
Budget/Resource
Analysis
Service workload
UNIVERSITY OBJECTIVE 2.2 Increase faculty, staff, and student diversity by active programs of recruitment and retention for members of
underrepresented groups.
Increase % of CB
students from
underrepresented
groups
Support university
2+2 programs and
other cooperative
programs.
CB
participation in
# of recruitment
events
% of CB
student
population from
minority groups
# of
international
students
enrolled in CB
under 2+2
programs
Increasing % of
students from
minority groups
Less than 100
students
OIR
Contribute/participate in
University programs to
bring more students of
underrepresented
groups to Ellensburg
Dean’s Office
OISP
Collaboration with OISP,
Department chairs
UNIVERSITY OBJECTIVE 2.3: Ensure that CWU has an inclusive and diverse curriculum
Internationalize the
business curriculum
either through a
specialization,
certificate or
changes to the core
March 2013
New curriculum
and/or new
certificates
New curriculum
and/or new
certificates
Catalog
International Task force
convened AY13.
Recommendations by
end of year.
Promotion of new
curriculum.
May involve hiring new
faculty member.
curriculum
Enter into MOUs
with business
schools outside US,
some with discipline
focus (supply chain)
Design & implement
faculty-led study
abroad
# of MOUs
2-5 MOUs by 2017
Dean’s Office
Dean’s office works with
OISP.
Student exchange
Faculty exchange
Travel to negotiate and
sign MOUs.
Established
programs
Short-term study
abroad programs
Dean’s Office
Program design
Curriculum approval.
Financial support for
faculty & student travel
Add as unit outcome: Indrease # of CB students participating in Study Abroad. (NEW GOAL)
March 2013
UNIVERSITY CORE THEME: 3. SCHOLARSHIP AND CREATIVE EXPRESSION
UNIVERSITY OBJECTIVE 3.1 Increase the emphasis on and the opportunities for students, faculty and staff to participate in research,
scholarship, and creative expression activities.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key
Budget/Resource
Performance
Level Reported By
Strategies/
Analysis
Level
Initiatives
(Criterion)
Meet the AACSB
standards for faculty
qualifications and
sufficiency
Number of
faculty with AQ
or PQ status
All faculty will
maintain AQ or PQ
status
Dean’s office (based on Sedona
data base and activity reports)
Continued 10
work load unit
assignment for
research
Improve the overall
quality of portfolio of CB
intellectual
contributions. Include
impact in this
evaluation.
% of articles in
journals
included in the
Australian
Business
Deans’ Council
(ABDC) journals
ranking list (or
something
comparable)
100% of articles in
publications
included in the list;
>50% ranked as A
or B
Dean’s office (based on Sedona
data base and activity reports)
Sustain & increase
student participation in
SOURCE
Number of
students
participating in
SOURCE
All majors
represented. # of
presentations
increase annually.
Source
Faculty
Committee to
evaluate list of
faculty
publications
Communicate
standards to
faculty
Departments
develop list for
practitioner
journals
Communicate
with faculty and
students.
Assignment of
SOURCE
mentoring as
valid service
activities.
The College will sustain
or increase the number
of students
attending/presenting at
regional/national
/international
conferences or case
competitions
Number of
participating
students
All majors
represented. # of
students
participating
sustained or
increased.
Student club advisors
March 2013
Teaching + service
teaching work load limited
to 25 units
Finish funding Research
Awards Grant Program
(approx.. $130K)
Funding for student travel
and registration fees
UNIVERSITY OBJECTIVE 3.2 Increase the external funding received for research, scholarship, and creative expression by faculty, staff, and
students.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key
Budget/Resource
Performance
Level Reported By
Strategies/
Analysis
Level
Initiatives
(Criterion)
Grant applications
for College Centers
(NWCSB, NWCOR,
I4IE, SCMI)
activities
March 2013
# of applications
1 per year
Center Directors
Submit grants,
some with
external partners
Director stipends
NIVERSITY CORE THEME: 4. PUBLIC SERVICE AND COMMUNITY ENGAGEMENT
UNIVERSITY OBJECTIVE 4.1 Enhance the commitment and the level of cooperation between the university and external communities.
Unit Outcomes
Indicators
Expected
Indicator/Performance Level
Key
Budget/Resource
Performance
Reported By
Strategies/
Analysis
Level
Initiatives
(Criterion)
Seminars, speeches,
panels, workshops etc.
to which the public is
invited
# of events
# of attendees
2 or 3 events per
year
200+ attendees
Dean’s Office
Prepare &
promote
programs (e.g.,
Economic
Outlook)
Speaker fees,
promotion, other fees
related to events
Number of Advisory
Boards within the
College
# of Advisory Boards
Increase by 2 or
3 over 5 years
Dean’s Office
Advisory Boards
for different
majors and/or
clubs
None projected
Increase accessibility of
CB programs to
venterans.
Program
accessibility, number
of veterans in CB
programs.
Centers outreach to
external communities
(including industry
groups) in Central
Washington, Seattle,
and other parts of the
state.
# of partnerships
# of outreach
activities
Dean’s Office
Increase years 1,
2 and 3
Center directors
TBD
I4IE outreach to
partners in
Kittitas County,
Central
Washington,
Regional
Economic
Development
Commission.
Other centers’
outreach
Director stipend
UNIVERSITY OBJECTIVE 4.2 Increase participation in university sponsored life-long learning opportunities.
Unit Outcomes
March 2013
Indicators
Expected
Performance
Level
(Criterion)
Indicator/Performance Level
Reported By
Key
Strategies/
Initiatives
Budget/Resource
Analysis
Alumni events
Post-bac certificates
Continuing Education
programs
# of events,
certificates,
programs
2-3 alumni
events per year
(may overlap
with 4.1)
Additional
certificates
Greater
participation in
Continuing
Education
Dean’s office
Catalog
Program
development
Program
promotion
Speaker/facilitator fees
UNIVERSITY OBJECTIVE 4.3 Enhance the efforts of members of the university community to strengthen the economic base of the region and
state.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key Strategies/
Budget/Resource
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
Student projects for
local companies
(Supply Chain,
Marketing, HR,
Entrepreneurship)
# of projects
Increasing # per
year
Department Chairs
Outreach (companies)
Curriculum development
Teaching workload for
supervising faculty
(Potential) I4IE or CB
support of incubator
companies in our
county
# of companies
supported
2 companies
supported by 2017
Dean’s Office
Collaboration with EDCOs.
Student projects to
support these companies
TBD
March 2013
CORE THEME: 5. RESOURCE DEVELOPMENT & STEWARDSHIP
UNIVERSITY OBJECTIVE 5.1 Maximize the financial resources to the University, and assure the efficient and effective operations of the University
through financial stewardship.
Unit Outcomes
Indicators
Expected
Indicator/Performance
Key
Budget/Resource
Performance
Level Reported By
Strategies/
Analysis
Level
Initiatives
(Criterion)
Fund Raising for
faculty development,
student professional
development,
student travel,
faculty stipends
Donations to CB
Foundation
Accounts
Increasing each year
Foundation
Collaborate with
Development
staff
Development officer
Travel and other funds
related to recruitment
UNIVERSITY OBJECTIVE 5.2 Develop and implement enrollment management and marketing plans that meet the enrollment objectives of the
university.
Unit
Indicators
Expected
Indicator/Performance
Key
Budget/Resource
Outcomes
Performance
Level Reported By
Strategies/
Analysis
Level
Initiatives
(Criterion)
Sustain and
increase
enrollments in UG
programs
(specifically) and
SSH production
(overall)
Enrollment
Statistics
Sustain & increase
the number of
international
students in CB
Enrollment
Statistics
March 2013
Increase each year
until 10% increase is
achieved
Office of Enrollment Management
Promotion/
Recruitment for
Centers
Outreach to
students
indicating an
interest in
Business.
Introductory
lower-division
business course.
Re-evaluate
admission
policies.
Increase of 100 students =
5 FTE faculty
Office of Enrollment Management,
OISP
Collaboration with
OISP
Travel for recruitment trips
UNIVERSITY OBJECTIVE 5.3 Ensure the University has human resources necessary to accomplish all university objectives.
Unit
Outcomes
Recruit AQ
Faculty &
professional staff
to meet
enhanced
program
requirements
and enrollment
growth
Increased
participation in
faculty
professional
development
Indicators
Expected
Performance
Level
(Criterion)
# of AQ faculty &
professional
staff.
Faculty: Student
ratios
Exceed AACSB
expectations (ratios)
by 10%
Maintain faculty:
student ratio
Recruit and hire
professional staff for
student professional
development
program and career
placement
% of faculty
participating in
FPD per year
Increasing each
year until 80% of
faculty participating
Indicator/Performance
Level Reported By
Key Strategies/
Initiatives
Budget/Resource
Analysis
Dean’s Office
Recruitment
Thorough faculty
reviews starting with 1st
year
Collaboration among
faculty for
research/publication
Approval of market
competitive salaries in
order to recruit faculty with
necessary training and
experience
2 FTE New staff (noted
elsewhere) for student
professional development,
internships, career
placement
Attendance list from Faculty
Professional Development Staff
Communication with
faculty. Possible
inclusion of PD
activities in evaluation
of teaching.
Registration & travel costs
for external PD activities.
UNIVERSITY OBJECTIVE 5.4 Provide the facility and technology infrastructure and services appropriate to meet the university objectives, while
maximizing sustainability and stewardship.
Unit
Indicators
Expected
Indicator/Performance
Key Strategies/
Budget/Resource
Outcomes
Performance
Level Reported By
Initiatives
Analysis
Level
(Criterion)
Maintain faculty
technology
Technology
audit
Every faculty has
appropriate
technology
Technology Administrator
Create facility for
Student
professional
development
program
Facilities
Dedicated facility by
AY14
Dean’s Office
March 2013
Funds to upgrade
technology
Fund Raising
Design
Facilities cost to include
interview room (with
cameras), presentation
facility, library, counselor(s)
office