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Image Source: clipart.com by subscription
When answering the essential question, consider the following:
 What careers are available in the mass communication field?
 How do I find a career that suits my skills and talents?
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You will use the following resources to gather information about mass communication
careers.
 What is mass communication?
 Examples of mass communication careers
 Videos of mass communication careers
 Communications, Broadcasting and Journalism
Task 1 :
The type of job you will want to pursue should be one that matches your talents
and skills. View these sites to begin thinking about what skills and talents you
could bring to a mass communication career.
 Childhood Interests Can Help You Find the Right Career
 Answer 10 Questions and Discover Your Future
Take a Survey
Complete Activity 1 : Create a Wordle to identify the skills and talents
that are needed in order to be successful in a mass
communication career.
Image Sources: clipart.com by subscription
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Task 2:
You will use the following resources to
conduct research on your selected
career.
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Top 10 Careers in Communications
What Do You Like?
Job Planning
Complete Activity 2: Career Analysis
Image Source: Microsoft Clipart.com
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Use the information you have learned about
careers in mass communication and your own
personal skills and talents to respond to the
essential question.
How can you evaluate your talents
and skills in order to determine
which communication career choice
suits you best?
Click on the
poster for the
entire infographic
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Create a presentation that demonstrates your
knowledge of a specific career in mass
communication, the skills it requires, and how
your talents and interests match those
requirements. Rubric for scoring here.
Presentation options can include:

Power Point or Prezi
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Multimedia-video such as Animoto *or
podcast such as Voice Thread*.
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Write a narrative of a “Day in the Life” using a
specific career.
Use MS Publisher to:

Create a Help Wanted Ad
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Create an Infographic
Examples of Infographics
Good Infographics
Image source: Brought to you by voices.com and Infographics Archive
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Infographic Archives
*See your library media specialist for account information
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You may have someone in your
family or a friend of your family who
works in the mass communication
field. Interview that person to find
out:
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What kind of education they
received?
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What special talents or skills they
have developed?
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What the job market is like for
their career?
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What the pros and cons are of this
career choice?
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If you don’t have access to someone
to interview, research a person
who has made their mark in the
mass communication field using
the same questions.
Profiles of Practice
Famous People
Next
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BCPS Curriculum:

Students will conduct internet research on a career in the communication field in order to
create a presentation about a communication occupation.
Maryland State Curriculum:
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Standard 1: Self-Awareness: Students shall acquire and apply self-knowledge in order to
develop personal, learning and career goals.
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Standard 2: Career Awareness: Students will use the Maryland Career Clusters and
Pathways in order to understand their relationship to educational achievement and
lifelong learning.
Common Core State Standards
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SL2 CCR Anchor Standard: Integrate and evaluate information presented in diverse
media and formats, including visually, quantitatively, and orally.
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SL5 CCR Anchor Standard: Make strategic use of digital media and visual displays of
data to express information and enhance understanding of presentations.
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W7 CCR Anchor Standard: Conduct short as well as more sustained research projects
based on focused questions, demonstrating understanding of the subject under
investigation.
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W9 CCR Anchor Standard: Draw evidence from literary or informational texts to
support analysis, reflection, and research.
Standards for the 21st Century Learner
1.1.6 Read, view, and listen for information presented in any format (e.g. textual, visual,
media, digital) in order to make inferences and gather meaning.
2.1.3 Use strategies to draw conclusions from information and apply knowledge to
curricular areas, real-world situations, and further investigations.
Maryland Technology Literacy Standards for Students
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Standard 3.0: Technology for Learning and Collaboration: Use a variety of technologies
for learning and collaboration.
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Standard 5.0: Technology for Information Use and Management: Use technology to
locate, evaluate, gather, and organize information and data.
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Time Frame: 2 days
Differentiation:
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Direct students to use comprehension tools included
in databases, such as: audio read-aloud, labeled
reading levels, and embedded dictionaries.
Learning Styles: Field Dependent/Independent, visual,
auditory, tactile, reflective, global, sequential
Notes to the teacher:
 See your library media specialist for assistance with
Voice thread and Animoto.
 Teacher must screen the YouTube movies or have the
students view them at home
Last updated: July 2015
Created by Sarah Booth-Neades, Jennifer Contino, Sheila Beyer,
Linda Brown linked to email address, Library Media Specialist
BCPS Slam Dunk Research Model, Copyright 2012, Baltimore
County Public Schools, MD, all rights reserved. The models may be
used for educational, non-profit school use only.
All other uses, transmissions, and duplications are prohibited unless
permission is granted expressly. This lesson is based on Jamie
McKenzie’s Slam Dunk Lesson module