International Seminar on Modernizing Official Statistics:
Meeting Productivity and New Data Challenges
Tianjin, People’s Republic of China
24 - 26 October 2013
Modernization of Data Dissemination:
the European Statistical System experience
Mariana Kotzeva, Advisor Hors Classe, Eurostat
Eurostat
Objectives for dissemination and communication at
Eurostat and in the European Statistical System (ESS):
• Serving the needs of users by providing high-quality official
statistics;
• Making statistics available to all actors in an open way;
• Helping all users to understand statistics and to use them
correctly;
• Making users aware of the added value of statistics from the ESS.
Mariana Kotzeva, Eurostat
Eurostat
ESTAT
Strategic areas for improving dissemination and
communication of European statistics:
• Permanent dialogue with users;
• Free access and reuse of statistics;
• Modernisation of dissemination products and services towards
visualisation and interaction;
• Combining statistics and geographical information;
• Improved access to microdata especially for research purposes;
• Educating people about statistics;
• Communicating about the European Statistical System.
Mariana Kotzeva, Eurostat
Eurostat
ESTAT
Make the difference in the ocean of information
Free access to and re-use of data: cornerstone of Eurostat’s dissemination policy.
Mariana Kotzeva, Eurostat
Eurostat
ESTAT
Main access to the
databases
(navigation tree)
Change language to
French and German
Latest news realeases
Euro indicator’s calendar
Most requested statistics
Latest
publications
Statistics explained: an entry point for user-friendly statistics
Mariana Kotzeva, Eurostat
Eurostat
ESTAT
Statistics explained: an entry point for user-friendly statistics
Mariana Kotzeva, Eurostat
Eurostat
ESTAT
Data explorer:
Eurostat
ESTAT
Mobile applications
Dissemination of the Eurostat data on smartphones:
• Press releases (still under preparation);
• Apps for iPhone and Android;
• Mini “Country profiles”;
• Data updated twice per day.
Mariana Kotzeva, Eurostat
Eurostat
ESTAT
Mobile applications
Mariana Kotzeva, Eurostat
Eurostat
ESTAT
User support
Mariana Kotzeva, Eurostat
Eurostat
ESTAT
New tools for a modern statistical communication
Social media: we have to go where the users are...
Social media usage is
growing rapidly (more
than 550 million active
Twitter users).
Social media help
reach and get in
contact with more
people.
Social media
become entry
point to online
information.
Social media are
very present in
mobile devices.
Mariana Kotzeva, Eurostat
Social media allow
quick and spontaneous
reaction to issues
raised in society.
Eurostat
ESTAT
New tools for a modern statistical communication
Participating in social media can help foster reputation and
strengthen the brand of statistical agencies by increasing brand
associations, increasing information availability and increasing the
use and reputation of statistics in a positive way.
“The goal of social media is to turn
customers into a volunteer marketing army.”
- Jay Baer, Convince and Convert
Mariana Kotzeva, Eurostat
Eurostat
ESTAT
Eurostat on Twitter
Mariana Kotzeva, Eurostat
Eurostat
ESTAT
Modernisation of dissemination of regional
and urban statistics
Under-utilised potential of regional and urban statistics:
• People are concerned about local phenomena;
• Citizens want statistics to assess their personal situation
and to compare themselves/their region/their country
with their neighbours;
• Visualisation tools as powerful enablers to users who
wish to understand the geographic dimension of socioeconomic trends.
Mariana Kotzeva, Eurostat
Eurostat
ESTAT
Eurostat
ESTAT
Simple visualisation tools to be embedded in any website:
Eurostat
ESTAT
Flexible dashboards and interactive tools
Eurostat
ESTAT
Eurostat
ESTAT
Thank you for your attention!
 mariana.kotzeva@ec.europa.eu
 http://ec.europa.eu/eurostat
Eurostat
ESTAT