Strategic Planning
Update
Tulane University Senate
April 7, 2003
Strategic Areas of Focus
 People
 Education and Research
 Community
 Resources and Leadership
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April 7, 2003
Initiative 3: Community
Strategy Areas:
 Campus
 Community Engagement
 International Engagement
 Esprit de Corps
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April 7, 2003
Campus
GOAL: Create a comprehensive master
plan for all campuses and facilities that
integrates with the goals of the
strategic plan. Define development
needs and criteria for a 10-year time
frame. Define benchmarks, set goals
for measuring productivity and
condition of facilities, parking, and real
estate.
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April 7, 2003
Campus
ACCOMPLISHMENTS:
Planning:
 Identified campus needs for master plan
development.
 Established Campus Planning Executive
Committee (CPEC) to coordinate campuswide planning.
 Initiated master planning for Housing
Redevelopment and Middle Campus.
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April 7, 2003
Campus
ACCOMPLISHMENTS (cont’d.)
Planning (cont’d.):
 Initiated master planning for Primate
Center.
 Implemented unified campus signage;
developed plan for Gibson Circle
enhancements.
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April 7, 2003
Campus
ACCOMPLISHMENTS (cont’d.):
Design/Construction:
 Designed and constructed Business
School expansion (Goldring/Woldenberg
Hall II).
 Completed design for renovated University
Center; secured lead gift; moving toward
construction.
 Completed design for two new residential
facilities in Middle Campus.
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April 7, 2003
Campus
ACCOMPLISHMENTS (cont’d.)
Design/Construction (cont’d.):
 Completed early stages of planning for the
renovation and expansion of Howard-Tilton
Library.
 Completed renovation of several Uptown
campus buildings: Architecture’s design
studios and technology infrastructure;
Walter E. Blessey Hall; Alcee Fortier Hall;
Cudd Hall; Stanley Thomas Hall.
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April 7, 2003
Campus
ACCOMPLISHMENTS (cont’d.):
Real Estate:
 Purchased and used Uptown Square
property for office, parking needs; initiated
planning for future development.
 Doubled size of University College at New
Orleans Centre.
 Leased uptown warehouse for use as
multi-purpose storage facility: campus
libraries, Newcomb Art Gallery, Amistad
Research Center, etc.
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April 7, 2003
Campus
ACCOMPLISHMENTS (cont’d.):
Real Estate (cont’d.):
 Completed relocation of Public Health/
Tropical Medicine to Tidewater Bldg.
 Purchased McMahon Bldg. (8,000 s.f.) to
house a Women’s Clinic and the staff and
offices of TUXCOE.
 Launched search for additional research
and office space for Health Sciences
campus in downtown area.
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April 7, 2003
Community Engagement
GOAL: Broaden and deepen current
partnerships and create new
partnerships with educational, business,
or community organizations; strengthen
our connections in the region in areas
that contribute to our educational and
research initiatives; and respond to local
urban problems of national concern.
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April 7, 2003
Community Engagement
ACCOMPLISHMENTS:
Partnerships:
 Xavier University of Louisiana:





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National Center for the Urban Community
Center of Excellence in Women’s Health
Center for Substance Abuse (LSU)
Center for Bioenvironmental Research
National Center for the Mississippi River
April 7, 2003
Community Engagement
ACCOMPLISHMENTS (cont’d.):
Partnerships:
 LSU System:




Gene Therapy Research Consortium
Cancer Center
Neurobiotechnology Initiative
On-Line Louisiana
 Nicholls State
 School of Social Work
 CBR
 Northwestern State University
 Creole Studies Consortium
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April 7, 2003
Community Engagement
ACCOMPLISHMENTS (cont’d.):
 State Initiatives:
 Louisiana Bus Tour
 Louisiana Council
 “Tulane Day at the Legislature”
 Local Initiatives:
 Community Service
 IDA (NCUC/Levy Rosenblum Institute)
 For the Children Reading/Tutorials
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April 7, 2003
Community Engagement
ACCOMPLISHMENTS (cont’d.):
 Consolidated community service
coordination under one office:
 Increased # of students engaged through
CACTUS: ~400 (AY 1998); ~850 (AY 2001)
 Increased hours of community service:
~13,569 (AY 1998); 28,265 (AY 2001)
 Increased # of organizations served: (Habitat
for Humanity, American Cancer Society, N.O.
AIDS Task Force, Big Brothers Big Sisters,
Louisiana SPCA, YMCA Education Services
Adult Literacy Program, Ozanam Inn, Rally for
Public Schools, Book Giving Tree, et al)
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April 7, 2003
Community Engagement
GOAL: Conduct a series of focus groups
with members of our local and regional
communities to determine Tulane’s
reputation and position in our
neighborhood, in New Orleans, and in
Louisiana. Establish goals for
improvement, with a timeline and
action steps for achieving goals.
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April 7, 2003
Community Engagement
ACCOMPLISHMENTS:
Neighborhood Relations:
 Conducted focus group meetings with
neighborhood organizations (ongoing).
 Established a Neighborhood Liaison in the
Office of the President.
 Created Neighborhood Relations Committee
focused on quality of life issues (trash,
noise, Greek dwellings).
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April 7, 2003
Community Engagement
ACCOMPLISHMENTS (cont’d.):
Neighborhood Relations (cont’d.):
 Developed communications through
“Neighborhood Relations” website and
“Tulane Neighbor” newsletter (2x/yr.).
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April 7, 2003
Community Engagement
ACCOMPLISHMENTS (cont’d.):
Broadway:
 Developed a Cooperative Endeavor
Agreement with the City of New Orleans
outlining maintenance responsibilities of
each.
 Initiated comprehensive Broadway cleanup and beautification projects with weekly
upkeep of neutral grounds.
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April 7, 2003
Community Engagement
ACCOMPLISHMENTS (cont’d.):
Greek Life:
 Implemented new requirements for
University recognition of Greek dwellings,
including regular exterior inspections.
 Initiated discussions with the national
fraternity chapters, resulting in several
property renovations.
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April 7, 2003
Community Engagement
ACCOMPLISHMENTS (cont’d.):
Greek Life (cont’d.):
 Increased community service projects and
hours contributed by students in Greek
organizations, including weekly fraternity
and sorority clean-up projects throughout
the Broadway area.
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April 7, 2003
Community Engagement
ACCOMPLISHMENTS (cont’d.):
Greek Life (cont’d.):
 Implemented additional risk
management and security strategies for
Greek organizations hosting events at
which alcohol is present.
 Aggressively investigated and
adjudicated cases involving Greek
organizations violating alcohol and other
policies.
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April 7, 2003
Community Engagement
GOAL: Attract the best and brightest
among Louisiana high school students
to Tulane and enhance the
opportunities for every academically
qualified Louisiana student to attend
Tulane.
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April 7, 2003
Community Engagement
ACCOMPLISHMENTS:
 Developed “Louisiana Focus” initiative in
1999, aimed at increasing the enrollment
of Louisiana residents.
 Created “Louisiana Scholars,” “Louisiana
Valedictorian,” and “Book Award”
scholarships.
 Offered automatic admission to Tulane for
qualified Louisiana residents.
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April 7, 2003
International Engagement
GOAL: Enhance our position and
reputation internationally through
curriculum development and
partnerships with premier international
organizations; increase the number of
Tulane students that have an
international experience and the number
of international students studying at
Tulane.
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April 7, 2003
International Engagement
ACCOMPLISHMENTS:
 Increased reported number of
undergraduate, graduate, and professional
students studying abroad: 507 (AY 1998);
644 (AY 2001).
 Increased undergraduate study abroad
programs (Lyon, Rome, Brazil, and
Argentina).
 Developed new JYA Independent Scholar
Program (2003-04) for highly qualified
students.
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April 7, 2003
International Engagement
ACCOMPLISHMENTS (cont’d.):
 Expanded offering of semester programs
at other universities with transportable
financial aid.
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April 7, 2003
International Engagement
ACCOMPLISHMENTS (cont’d.):
 Continued to build on strengths and
connections to Latin America and Asia:
 New study abroad graduate programs (San
Jose, Costa Rica, Trinidad, Cuba)
 Tulane Latin American Law Institute
 SPHTM: instruction and consultative services
provided to institutions in China, Taiwan,
Senegal, Thailand, Mexico, and Sao Paolo
 New MBA program in Taiwan
 SoM students: Mexico, Argentina, Colombia,
Guatemala, Costa Rica, Belize, et al)
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April 7, 2003
Esprit de Corps
GOAL: Complete and implement the
marketing and communications plan for
Tulane to define the institutional image
and message and increase awareness of
the university.
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April 7, 2003
Esprit de Corps
ACCOMPLISHMENTS:
 Redesigned and relaunched university
website.
 Completed assessment process of
university-wide public relations,
marketing, and communications
strategies.
 Began implementation of university
branding strategies (university logo,
unified websites).
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April 7, 2003
Esprit de Corps
ACCOMPLISHMENTS (cont’d):
 Increased communication with:
 students (“What’s Up With That?” website,
“Topical Wave” emails)
 staff and faculty (“Tulane Talk”)
 parents (“Tulane University Parents” website
and listserv)
 Launched annual “Lunch with the
President” through Staff Advisory
Council.
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April 7, 2003
Esprit de Corps
GOAL: Continue to strengthen our alumni
outreach program to enhance alumni
participation and involvement with the
university regionally, nationally, and
internationally.
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April 7, 2003
Esprit de Corps
ACCOMPLISHMENTS:
 Instituted a unified commencement.
 Established annual “Wave Goodbye” party
tradition.
 Increased the number of Hometown
Parties for incoming students: 5 cities
(1999); 15 cities (2002).
 Increased the number of national Alumni
Clubs: 35 (1998); 54 (2002).
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April 7, 2003
Esprit de Corps
ACCOMPLISHMENTS (cont’d.):
 Established new international Alumni Clubs:
Taiwan (2000); Western Europe (2001),
Buenos Aires (2002).
 Expanded Tulane Club listserv participation:
1,300 addresses (1998); 11,682 addresses
(2003).
 Established international listservs in
Panama, Costa Rica, Dominican Republic,
Honduras, Mexico, India, London, S. Korea.
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April 7, 2003
Esprit de Corps
ACCOMPLISHMENTS (cont’d.):
 Increased # of and alumni participation in
TAA Club events: 3,148 at 53 events (1998);
7,500 at 181 events (2003 estimate).
 Expanded national alumni outreach events
to include museum and zoo excursions,
faculty lectures, community service
projects, and cultural events.
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April 7, 2003
Work in Progress:
Major Initiatives
 Begin master planning for Health Sciences
campuses.
 Implement Uptown Square master plan.
 Continue to address high priority deferred
maintenance projects on all campuses.
 Identify and acquire 100,000 g.s.f. of space
for School of Medicine.
 Maintain research partnerships with LSU
and State of Louisiana despite
economics/politics.
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April 7, 2003
Work in Progress:
Major Initiatives
 Increase # of enrolled Louisiana students.
 Continue to improve relationships with
neighborhood groups and Greek
organizations.
 Expand communication strategies with
alumni regarding capital campaign.
 Maintain level of international engagement
given current world political tensions.
 Continue all other initiatives.
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April 7, 2003
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April 7, 2003