eXtension: Integrating
Marketing and Education
Anne Mims Adrian, PhD
eXtension - Auburn University
www.slideshare.net/aafromaa
twitter.com/aafromaa
Southern Region PLN
Conference #PLN11
eXtension
e-Extension
eXtension
Extension
Extension Master Gardner Blog
http://blogs.extension.org/mastergardener/
Blog comments from a how-to article
Interested, interesting, not trying be
“so important”
Facebook Post
Let’s talk poop--waste management
Livestock Poultry Environmental
Learning Center
Livestock Poultry Environmental
Learning Center
Livestock Poultry Environmental
Learning Center
#ManureMonday reach is: 1215,000 people with 26-34,000
impressions
Livestock Poultry Environmental
Learning Center
Livestock Poultry Environmental
Learning Center
52 webinars, 6,317 participants, in 4 years
50% of producers implemented one or more
new practices to protect air or water quality.
In 2010, an estimated average of $800 value
was given for the information provided
through webinars and transferred to
producers.
YouTube
Horsequest
1 million + views
2,024 subscribers
Ages of viewers
55 - 65 19%
45 - 54 43%
35 – 44 15%
Female 61%
Male 39%
Horsequest e-newsletters
4,550 subscribers
75% made a change that improved horse
health
30% made a change that saved an estimated
average of $1,000
Possible economic
impact is nearly
$1.37 million.
YouTube
eOrganic
491,937 Views
629 subscribers
Bee Health
166,318 views
589 subscribers
Ask an Expert
56% of Ask an Expert users are NEW to
Cooperative Extension.
They believe
eXtension answers
are trusted
and unbiased.
New eXtension’s efforts
Google Adwords
Non profit status with Google
Received $10,000 worth of Google
Adwords
Facebook Ads
Starting with blueberries
eXtension’s Strategic Roadmap
Learning Networks
CoPs and customers engage in active
learning and dialogue.
Curation
Process of network learning, adding
context to content by categorizing,
sense-making,
comment
and/or
remixing.
How can we tap our networks
to supplement and enhance
our own content? How can we
gain the trust that fosters
future collaboration and
information sharing?
Three Lessons Higher Ed Web Communicators Can
Learn from NPR's Andy Carvin - http://bit.ly/nTBQlT
References and Resources
eXtension: Cooperative Extension’s
21st Century Network
http://create.extension.org/sites/default/files/eXtension_sum
mary_0.pdf
2011 - 2014 eXtension Strategic Roadmap
http://create.extension.org/sites/default/files/FINAL%2020112014%20Strategic%20Roadmap%206-3-2011_3.pdf
Three Lessons Higher Ed Web Communicators Can Learn from
NPR's Andy Carvin - http://bit.ly/nTBQlT
Photo Credits
http://www.flickr.com/photos/manure/4931648783/
http://www.flickr.com/photos/manure/4931648783/
http://www.flickr.com/photos/aafromaa/4476928956/
http://www.flickr.com/photos/officialgdc/4944532949/
in/photostream/
eXtension: Integrating
Marketing and Education
Anne Mims Adrian, PhD
aadrian@extension.org
www.slideshare.net/aafromaa
twitter.com/aafromaa
Southern Region PLN
Conference #PLN11