Juggling the Program
Management Ball
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The next day thou art a
county director or district
extension director…how
did that happen???
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Activity
If I knew then what I know now!
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

Clarify the role of the county & district
director in providing leadership to all
Extension programs
Review what to look for in an effective
program
Identify 5 keys to providing effective
program leadership and strategies for
each
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 Ensure
the Extension program
effectively addresses issues of
concern to stakeholders by
providing high-quality
educational, research-based
programs
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A
A
A
A
A
field day?
newsletter?
workshop?
tour?
grower meeting?
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 The
product resulting from all
activities and teaching
methods that are linked by
educational objectives to
produce a behavioral change
in participants.
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Planning
Evaluation
Design &
Implementation
Stakeholder needs
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Logic Model for Extension Programming
Inputs
Outputs
Activities
S
I
T
U
A
T
I
O
N
ALC
Input
P
R
I
O
R
I
T
I
E
S
What we invest
What we do
Staff
Volunteers
Time
Money
Research base
Materials
Equipment
Technology
Partners
Workshops,
meetings
Deliver services
Develop
resources
curriculum,
products
Train
Provide
counseling
Assess
Facilitate
Partner
Work with media
Participation
Outcomes--Impact
Short
Term
Medium
Term
Long
Term
Conditions
Who we reach
Learning
Action
Clients
Agencies
Decision-makers
Customers
Awareness
Knowledge
Attitudes
Skills
Opinions
Aspirations
Motivations
Behavior
Practice
Decisionmaking
Policies
Social
action
Social
Economic
Civic
Environmental
Indicators
Measures of progress toward
outcomes
EVALUATION
Assumptions
External Factors
Enhancing Program Performance with Logic Models by University of Wisconsin Extension
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To learn more about logic models,
visit the University of Wisconsin’s
Program Development and
Evaluation Website at:
http://www.uwex.edu/ces/pdande/
evaluation/evallogicmodel.html
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Real “programs”
Advisory councils represent stakeholders
Collaboration & cooperation
Focus on “planning” rather than “doing”
Well-documented program planning process
Programs focused on stakeholder needs
Educators understand & appreciate the value
of well-planned & well-executed programs
Documented program outcomes
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Activity
A little knowledge is a
dangerous thing, but a lot of
knowledge is a powerful
thing!
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 Know
 Know
 Know
 Know
 Know
your county or district
the stakeholders
the needs of stakeholders
your extension educators
their programs
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 Get
the facts
◦ http://quickfacts.census.gov
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 Visit
with local government
officials
◦ Invite them to Extension events
 Participate
in county and
community government events
and meetings
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 Get
involved in civic organizations
 Be active in county and
community events
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 Attend
advisory council meetings
 Conduct interviews, focus groups
or surveys to discover how learn
about the stakeholders
 Talk with key leaders one-on-one
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 Sit
with them one-on-one to learn
about them
 Build rapport
 Establish trust
 Ask for and offer feedback
 Ask what you can do to help them
be more successful…then do it!
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 Conduct
regular staff conferences
 Ask for regular program updates
 Create a master calendar
 Participate in their programs
 Read correspondence
 Review program evaluation results &
coach educators on ways to improve
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

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Communication is vital. Keep your ears
open.
Continually try to learn more about the
county, the stakeholders and their needs,
your educators and their programs.
Toot extension’s horn…share program
impacts with stakeholders
Remember: The learning is NEVER done as
long as you are leading Extension
programs .
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