Process for strengthening Public Value statements
Circle of Review:
Writer(s)
Website
with Public
Values
Public
Values
Committee
Program
Director
(may include
subjectmatter
specialists)
Regional
Director
(if writer is
field faculty)
Notes about the circle of review:
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The process begins and ends with the writer.
The process advances to the right around the circle – writer to program director to regional director (if
written by field faculty) to Public Values Committee to writer. If the writer approves, then it is
published. If not, it is withdrawn, or it begins around the circle again.
The goal is to work around the circle in 30 days.
Information fields:
Information submitted by writer(s):
Named Program(s) this public value statement may support:
[Checklist of named programs]
Stakeholder(s) for this public value statement:
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County commissioner
State/federal legislator
Governor
City government officials
School administrators/teachers
State agency partners
Federal agency partners
Local agency partners
Local funders (United Way, etc.)
Ag commodity groups (Farm Bureau, etc.)
Individual or family donor
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Corporate donor
United Way
Civic club (Rotary, Lions, Kiwanis, Optimists…)
Hospital administrators
Others __________________________________________________________________________________
When you support _________________________ program, participants will __________________(make these
changes)_______ which leads to __________________________________________(outcomes)________,
which will benefit this county and Missouri by __________________________(public value)___________.
Research citation(s) (not for publication):
Working notes (not for publication):
Elements of a public value message:
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Is directed to a specific stakeholder (non-MU Extension participant stakeholder)
focuses on the outcome that maters to the stakeholder
uses the stakeholder’s language
is free of jargon and empty words (and acronyms)
is believable
is short
is about a specific program; a Named Program for MU Extension
doesn’t focus on the participants’ learning step
doesn’t focus on the program’s private value
tells us how non-participants- the greater community, state, world – benefit from the program
makes the case for public funding
[Dr. Laura Kalambokis, Building Extension’s Public Value, University of Minnesota Extension]