A presentation by Brandi Engel
STUDENTS
Students are coming to college for
themselves, not for you.
PROSPECTIVE STUDENTS
Image preferences
40%
Buildings and Aerials
60%
Students
SHOW THE CAMPUS EXPERIENCE
@Beloit_College
WEB CONTENT
• Get marketing out of the way, let students tell their stories
• Your readers’ attention is divided and they can’t always
comprehend what is being said
• Focus on meaning first, then make it pretty
• Write content like you would say it to your mother–she’s the
most distracted and likely not tech savvy
• Be more human–cold language does not equal warm leads
• Messaging beats you, content brings you flowers
hemingwayapp.com
GO BOLD OR GO HOME
• Look to brand leaders, not other Universities
• We will not discover new awesomeness without failure
• It is always time consuming to do good work–take the time
• Strategy is easier to change than policy
• Don’t fall in love with the solution, fall in love with the problem
OUR WEB COMMUNITY
WE EXCEL AT SOMETHING!
• WUG is older than all the
web communities that
presented at the
conference
• We meet more often
• We are modeled
similarly to other
campus web groups
THINGS A WEB COMMUNITY SHOULD DO*
• Break down silos and connect people
• Subvert politics and turf wars
• Provide incentives for participation
• Training and professional development
• Project help and collaboration
• Share templates and techniques
• Moral support network
*According to presenters
at HighEdWeb
THE MILLENNIAL MYTH