‘Energy Matters’ Energy Saving Behaviour
Change Event Package
Contents
Introduction
Event Outline
Resources Explained
Event Outline
Contacts
Getting Buy in from Parties and Stakeholders
FAQs
Green Impact
Publicity Copy Guide
Summary
Event Running Guide
Introduction
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4
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6
9
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
Thank you for downloading the ‘Energy Matters’ Energy Saving Behaviour Change Event
Package, it is your guide to running a Behaviour Change Energy Saving/Switch-Off Event
within your Faculty or Department. The pack will hopefully provide you with all the
information and resources you need to run a successful event and have a tangible
energy reduction. The pack will guide you through the whole event process, outlining
the resources and how to get the most out of them.
About this pack
This pack was created off the back of a successful event run within the Faculty of
Engineering in early 2013. The event was created and set up by me, Jon Gregg, a
Graduate Intern tasked with implementing behavioural change initiatives to reduce the
faculty’s Carbon Footprint. I am also a University of Sheffield Graduate that studied
Mechanical Engineering.
I created the event to launch the initiatives I had been working on and to test their
effects. I have created the Infographic included as part of this pack, which provided
information to Engineers and non technical staff members of how their action would
really affect the Faculty. This information and the form it was presented in was very
successful and has received many positive comments. To try and ensure the event was a
success I added the positive motivation of Student Scholarships for the Faculty. The aim
was to provide a motivation for everyone to adopt the behaviours for the weekend as
they would be helping students of the future; with the long term aim that they would
continue these behaviours. As a result the Faculty reduced their electricity usage by 6.2%,
over 20% in some buildings, this saved £1500 which created 3 Scholarships for future
students. I feel that the initiative of Scholarships was integral to the success of the event.
For more information about the pack and the Engineering event please see:
http://www.shef.ac.uk/efm/engineeringmaintenance/energy_carbonmgt/behaviourchange/energymatters
Below are links to press releases, both internally and externally from the university, which
shows the power the event can have overall to the University and the positive message
that can be portrayed by your Faculty, Department or Building.
http://www.shef.ac.uk/news/nr/energy-switch-off-for-scholarships-1.273034
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
http://eandt.theiet.org/news/2013/may/sheffield-switch-off.cfm
http://dmtrk.net/Overview%20June%202013/FMW-P1D7A2IMZX882/Home%20June%202013.aspx
http://dmtrk.net/Overview%20June%202013/FMW-OYF-7A2IMZX882/Features%206.aspx
Finally this pack is here to provide you with ideas. If you believe something will work
better in your Faculty of Department feel free to change it; these are only guidelines not
steadfast rules.
Pack Contents
1.
2.
3.
4.
5.
6.
Event Running Guide
Energy Matters Infographic (PDF)
Energy Matters Infographic (JPEG)
Event Example Month Calendar
Results Spreadsheet Template
Schneider Electric ERM User Guide
Reasons to Run this Event
There are many reasons to get involved with the event and in turn help the University,
listed below:
1.
2.
3.
4.
It will help to reduce the University Carbon Footprint
Bring energy issue to the for front of public attention
Help the University reach its 2020 Carbon Reduction goals
The savings will help contribute towards your University Energy League (launched on the 1st August
2013)
5. Generate positive press stories for you Faculty/Department/Building around scholarships created and
savings generated
6. Contribute heavily towards your ‘Green Impact’ team’s goals for the year
7. It will generate Scholarships for students
There are many reasons to get involved with the event on a personal development level,
listed below:
1.
Your chance to publicly develop new skills, which may have positive effects on your SRDS and career
progression.
2. An opportunity to join the Green Community
3. It will heavily contribute to your Green Impacts awards (details in this pack)
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
4
If you have got this far then you are probably seriously considering running the event. From here the pack
will explain some of the more practical aspects of running the event, issues that across and how to get over
them.
Event Outline
In this section I will detail the main aspects of the event and how to run it. It will guide
you step by step through the resources and stages of the event whilst also provide
reasoning and meaning behind the actions. The event was carefully planned and
executed after months of research, of which the majority was gained from University staff
and students. The research involved, gauging their opinions and ideas enabling me to
create a model that fits the majority of people.
Resources Explained
This section will explain all of the resources this pack provides and the reasons for their
inclusion.
- Energy Matters Infographic
The Energy Matters
Infographic is a visual
tool to display a large
amount and varied
array of information
regarding energy
‘Energy Matters’ Energy Saving Behaviour Change Event Package
saving. The purpose of the Infographic is to pique the interest of a participant at
the time of the event but also to act as a long term reminder of energy saving.
The Infographic shows how a single action can have a large effect over a whole
year and what affect that can have on the University.
The Infographic can be distributed both electronically and in hard copy, as it was
designed for print media. This means that if you wish, you can print copies to
place within your Faculty/Department/Building or it can be just attached to an
email. You may also want to encourage people to print off their own copy and
display it within their office.
A PDF version of the Infographic has been added for printing and distribution.
The JPEG version has been added as it can be used as a desktop background
image for people. This is an idea that was given to me by an event participant.
- Results Spreadsheet Template
The Results Spreadsheet Template is formatted as an Excel spreadsheet that will
provide you with the results from your event with minimal effort. The spreadsheet
will automatically calculate your results and means you only need you to paste in
the raw data. In combination with the Schneider Electric ERM User guide the
process of generating the results of average kWh usage, kWhs saved per building
and £s saved will be very easy.
The Spreadsheet has two parts, generating your average term time usage and
usage over the event weekend. These will automatically calculate the saving
generated, making the process simple and quick for you. If you have issues with
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
the Spreadsheet for any reason, download a new copy and paste in your data
again. If the issues persist please contact the EFM Energy team.
- Event Example Month Calendar
The calendar of events is a visual representation of the event planning,
implementing and results feedback. The calendar maps out when tasks should be
completed and the time frames involved. Each action will be explained in more
detail further in this pack.
-Schneider Electric ERM User Guide
The Schneider Electric ERM User Guide is an easy to follow guide specifically
produced for this pack to help in guiding you to download only the energy data
you need. The guide will take you step by step, by logging in, navigating the
menus and downloading your data.
Event Plan
In this section all of the parts of the planning, running and results process of the event
will be explained. Each part of the event will be explained and suggestions of how it can
be completed will be given. The parts all correspond to the calendar. The event can be
set up and run from start to finish within one month. For example purposes of this
section the event will run from the 19th – 21st of the month on the event plan calendar,
all dates mentioned will correspond to this date. Please note the event can be run on
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
any weekend and the 19th was just picked as an arbitrary value for explanation
purposes; all other dates are therefore relatable to the 19th.
Word of Mouth Advertising (network with associated parties)
Date: 1st – 5th
Time: 5 Days for 30 minutes per day
This part is about spreading the word to influential people within your
Faculty/Department/Building. The aim is to get the word out that later in the month the
event will take place; this can be done face to face or over email. Contact connected
people that you know, whether that is: Academics, PAs to HODs, Administrative and
Technical Managers, the cleaners and porters or just the office chatterbox. Tell people
what the aim is and how simple it is to get involved.
Calculate Average Energy Usage
Date: 1st – 5th
Time: An hour to an hour and a half
Within the first week you need to start thinking about how much energy the area you
are working in uses on a regular basis. You can use the results spreadsheet and ERM to
find this out and the results will act as a benchmark for the energy usage over the event.
The benchmark will be used to show how much has been saved by the event. The
process of downloading the results may seem daunting to start with but it is really very
easy after you get the hang of it. The spreadsheet will do most of the work for you and
will calculate the average weekday and weekend energy costs of your Building,
Department or Faculty. These figures will then need to be quoted in communications to
ensure people are aware of the targets they need to beat. The task can be spread out
over a couple of days and shouldn’t take too long.
Email Technical and Administrative Mangers
Date: 8th
Time: 30 minutes to an hour
If you haven’t already talked to them by this point this is the time to send them an email
to give them a heads up of the plans and to highlight any issues that may arise in the
process of the event. The email has already been written in the ‘Suggested email copy’
section.
Hand out Infographic (if using hard copy)
Date: 10th – 12th
Time: 3 days - 30 minutes to an hour per day
Now is the time to hand out the Infographic to all participants involved with the event if
you are printing hard copies. This can be done either in pigeon holes, face to face or
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
leaving piles in communal areas with signs. This will give them all ample time to absorb
the information and start acting on it.
Email all Dept/Faculty Participants
Date: 15th
Time: 30 minutes to an hour
Now is the time to inform everyone of the event, the email has already been written in
the ‘Suggested email copy’ section. This should be sent to all staff members, PHD
students and any other people who will be in for large periods of time and have
ownership over a desk or area. This should be done through the lists function rather
than UAnnounce, as many staff members consider UAnnounce spam, and should be sent
from a HOD or Head of Operations to emphasise the buy in from high level
management. If you are choosing to send the Infographic electronically now is the time
to do so. Also include instructions of its purpose and that keeping it for longer than just
the event is advised.
Call to Action on Social Media
Date: 17th
Time: 30 minutes to an hour
Social media is a powerful tool to get a message out to a large number of people
quickly. The purpose of this task is to get the word out that the event is taking place in
your Faculty/Dept/Building. This isn’t so much to advertise the event to the participants
but to have the added pressure that ‘outsiders’ know of the event and that should
hopefully spur them on to succeed. Doing this ensures the event isn’t just seen as an
internal venture and it has some weight behind it. The email has already been written in
the ‘Suggested Social Media Copy’ section. You can use several accounts to publicise the
event, the more accounts involved the better. There may be several accounts associated
with your Faculty, also use the University wide account and finally the Green Impact
accounts. Your Communications teams will have this information and should be able to
guide you in the direction of the account managers.
Final Reminder Email
Date: 18th
Time: 30 minutes to an hour
This is a final reminder to all participants that the event will be happening tomorrow and
that it the results will start being taken from midnight tonight, so to switch things off
when they leave today. The email has already been written in the ‘Suggested email copy’
section.
Call to Action on Social Media
Date: 19th
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
Time: 30 minutes to an hour
This is a final call for everyone to get involved with the event and to reinforce the idea
to the wider world. This will be done as the event is currently happening. If you wish to
focus your attention on this area you could create a #, Hash tag, associated to the event
and actively tweet participants. This is not in any way essential but if focussed on could
create a real buzz around the event. This kind of action would be most appropriate to a
larger event spread over a Faculty rather than a building.
Run Switch-Off Event
Date: 19th – 21st
Time: An hour to an hour and a half
On the day of the event it is up to you wish you would wish to do with regards to
promoting or helping the event. You could walk around and remind people to switch
things off both during the day and when they leave the office or you could go around
switching this off in communal areas yourself. This is entirely up to you but every little
helps and a walk around could have a very large effect on the results. If you can’t do this
yourself it may be worth using Green Impact teams and dedicated members of staff to
do this in areas they work in.
Also encourage technical and workshop based staff to think about what equipment
could be switched off at the end of the day as these areas can waste large amounts of
energy over the weekend if left on. This will most likely only occur on the Friday as you
may not be in University over the weekend.
Collate Results
Date: 22nd – 23rd
Time: An hour to 2 hours
Now the event is over and it is time to find out how you did. Using the Results
Spreadsheet Template and the Schneider Electric ERM User Guide you will have to
download the data and input it into the spreadsheet. There are instructions on the
spread sheet on what data to download and where to input it. Sometimes the data may
not appear on the ERM, this can be because of a delay, if this happens wait a day and
try again then. The spreadsheet and guide will show you how to download half hourly
data points from the whole weekend and also previous dates to show a comparison. The
results will be shown in £s, % decrease and Tonnes of Carbon saved.
Publish Results (Email, Social Media and/or Website)
Date: 24th – 26th
Time: 30 minutes to an hour
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
Now that you have the results it is time to publish the £s saved, % decrease and Tonnes
of Carbon saved. This can be done through multiple channels to varying groups of
people. Firstly it is important to email all the participants, the email has already been
written in the ‘Suggested Social Media Copy’ section. To target external parties and the
rest of the University you can use Social Media, i.e. Twitter and Facebook. This can get
the positive message out about your success and hopefully it will get picked up my
other accounts. This action can be done any time over the 3 day period.
Contact Media Team
Date: 29th
Time: 30 minutes
After everything else is done you may want to contact the University media team to
create a press release or internal news story. This is a great way to get the word out to
the rest of the University and traditional news outlets and spread the environmental
message.
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
11
Contacts
Contact details of relevant parties and reasons to contact:
Contact
Energy Team
Leon Mallet
Position
Email
Why Contact
Environmental Project
greenimpact@shef.ac.uk
- To acquire login for Schneider
Officer or The
and energy@shef.ac.uk
ERM
Sustainable Behaviour
- ERM and data related issues
Assistant, in Estates &
- General behavioural change
Facilities Management
issues
Social and Digital Media
l.mallett@sheffield.ac.uk
- Social media and marketing
Officer
advice
Corporate Affairs
- Posting on TUOS Social media
accounts
Shemina
Davies
Media Relations
shemina.davis@sheffield.a
Manager
c.uk
Amy Pullan
Media Relations Officer
a.l.pullan@sheffield.ac.uk
- Post event publicity
Joe Woolway
Senior Financial Support
j.woolway@sheffield.ac.uk
- Information regarding student
- Post event publicity
Officer (Scholarships)
Scholarships
Student Support &
- Help with setting up
Guidance, Student
scholarship system
Services
Getting Buy in from Parties and Stakeholders
The event has one primary focus, to reduce energy usage but to encourage and
incentive participation a strong motivation was needed. This is where the scholarships for
faculty students came in, the scholarship incentive ensured that any member of staff or
student involved would be happy to contribute. The incentive made the event about
more than just energy saving. I believe this was imperative to its success as it
encouraged anybody, regardless of their green persuasion, to get involved.
To get the buy in from the participants it was important that I got agreement from your
Faculty Director of Operations. I predicted that we could have up to £1500, which was
‘Energy Matters’ Energy Saving Behaviour Change Event Package
just over 10% of the energy usage for the three day period. Your average energy usage
can be calculated using the spreadsheet provided in this pack and you should be looking
for a minimum of a £500 saving. Be up front with your Director of Operations and ask if
they would promise to give any saving towards scholarships. This is really a no lose
situation as energy is being saved, scholarships for students will be created and a
positive news story can be generated as a result.
If for whatever reason you cannot agree to create a scholarship fund with the energy
savings try to generate a new idea that you believe no one could object to. For example
a green pot that will fund environmental projects in the future, something associated to
widening participation in schools or just adding extra funding for minor works, e.g.
planting trees. One important point is that due to the Charity status of the university no
money can leave the university, which rules out Donations to external charities.
FAQs
Who do I organise the event with? On my Own or in a group?
The event can be run both by an individual or in a group but it really depends on how
large an area you plan to cover. If it is one building then that is feasible for a single
person. If you are planning to run the event within a dept or faculty then a group is
advised. If you cannot find a group but still wish to run the event over a Dept or Faculty
then use motivated individuals to help out, Green Impact groups or environmentally
conscious individuals can be very useful at putting up posters or spreading the word.
I am having difficulty defining what the event was to people and the objectives
This can be an issue as there are many parts to the event and several objectives. The
event’s primary focus is to highlight ways for the average staff member to reduce his or
her daily energy use. The incentive for them to do this in the short term (over the event
weekend) is the scholarship scheme and the long term incentive (over the next year) is
the money saved over the faculty and knock on effects this has, which are highlighted in
the Infographic. The event will also contribute to the wider University Energy Strategy
and help reach our 2020 Carbon targets, see here:
http://www.shef.ac.uk/efm/engineeringmaintenance/energy_carbon-mgt
How to maintain interest over the planning and feedback periods?
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
The event has been planned out to ensure that interest does not drop over the planning
and feedback periods. The timings set out in the calendar will ensure that the event is
fresh in people minds whilst also giving them long enough to absorb the information
and plan their action. Using small and incremental updates/pieces of information
regarding the event, participants should stay interested and be anxious for feedback
from the event.
What is the best way to communicate to people within your Faculty/Department/Building?
Everyone is different and everyone prefers to be communicated to in different ways, this
is why a full mix of communication tools is suggested. Using both a hard copy of the
poster/Infographic and emailing was found to be successful. If you feel a different
method of communication is suitable feel free to utilise it, for example Department
plasma screens and news ages.
What are the practicalities of running this event and can I really run it in a month?
The event is really very simply and boils down to just spreading the word around. All the
resources have been created for you and no editing is required. The event plan is very
simple to follow and minimal time and effort is needed for each task. The event is easily
feasible to run within a month and with a group it will take even less time.
Where should I run my event, in my Building, Department or Faculty?
The event can be run over any size area in the University that you wish but for the best
results a larger area is more suitable, for example a whole Faculty. A small area can mean
you can focus on creating a deep impact, hopefully having a longer lasting effect. The
only drawback is that a small area may not generate substantial savings to create a
scholarship for example. A large area does reduce your risk and increases the likelihood
of savings but is more work; this is why a group is suggested as well as several green
Impact teams involved within each specific building.
What do I do if I am having trouble getting people to be interested in the event?
This may be a common problem but one that is not too difficult to overcome. Many
people see energy saving as ineffectual or a waste of their time so you may need to
reiterate to them that energy saving is an important issue and behavioural change can
be responsible for saving up to 10% of your energy use.
You then has two avenues for motivation, the first being the long term positive effect
this can have on the universities budgets, less money spent on energy means more
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
money for learning and teaching, research and building management. If people still
aren’t interested then encourage them just to take part for the Friday they may be in the
office. Every little action they can take will have a larger knock on effect and if a large
number of people make a small difference then a even larger impact can be made.
Finally remind them that the money will go towards students and worthwhile cause for
very little effort on their part. Finally If they still aren’t interested after everything you
have just told them, then they are a lost cause and not worth spending the time and
effort to persuade them otherwise. Remember the event is focussed on the majority of
people not the vocal minority so as long as you are affecting most people the event is
sure to be a success.
I am not a technical person, will I be able to analyse the data?
The data analysis is very simple and the spread sheet will do most of the work for you.
After you input the data the spread sheet will auto calculate the results and display them
to you in a simple form. Graphs will also be created which you can easily edit if you wish.
Is the feedback and results really that important?
The feedback is a very important part of the process, everyone wants to know what
effect they are really having and that is why the event was created in the way it is, to
provide people with that. The Infographic is focussed around the impact of your actions
and the event should be too. Providing people with the results from the event reinforces
the energy saving ethos and has proven to have long lasting effects.
Why are Scholarships Important?
The event has one primary focus, to reduce energy usage but to encourage and
incentive participation a strong motivation was needed. This is where the scholarships for
faculty students came in, the scholarship incentive ensured that any member of staff or
student involved would be happy to contribute. The incentive made the event about
more than just energy saving. I believe this was imperative to its success as it
encouraged anybody, regardless of their green persuasion, to get involved. The
scholarships are ‘a higher education motivation for a higher education audience’.
What happens if I can’t get funding for the scholarships?
If for whatever reason you cannot agree to create a scholarship fund with the energy
savings try to generate a new idea that you believe no one could object to. For example
a green pot that will fund environmental projects in the future, something associated to
widening participation in schools or just adding extra funding for minor works, e.g.
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
planting trees. One important point is that due to the Charity status of the university no
money can leave the university, which rules out Donations to external charities.
What do I do if there is negligible impact or an increase in a certain Building or area?
This could likely occur especially if you are running the event in areas with workshops
and heavy machinery, one experiment could skew the results. If you have had an
increase in energy usage try to focus on the overall success and not highlighting the
failures. Also is there a specific reason for the increase? Try to find out what it may have
occurred and can it be measured? If so can it then be excluded from the results if
applicable?
If you do alter the results due to an issue then do communicate that to the participants;
the event is a about facts and real impact, so the communication is key to prolonged
success. You do not want to give people the wrong impression that they are saving
energy when they are really not, as hopefully they will step up their game and improve
further.
How to measure success?
This is a difficult question and does not really have a definitive answer and all depends
on your initial objectives. The event can be used for many reasons from just raising
awareness to giving people an extra push or even just to raise some money. Even if you
feel the event its self wasn’t a huge success then monitor the energy use in the longer
term as the event may have a slower or lagged effect on energy use. If you still don’t
think you have been successful then contact the energy team in EFM as they will
hopefully be able to spread some light on the issues and come up with potential new
ideas for you to run.
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
Green Impact
You may be aware of the Green Impact scheme or already a member of a team, if not
then this section will explain what it is and how to get involved. The Energy Matters
event will contribute heavily to any level of your Green Impact Award, so it may be a
good way to launch your team.
What is Green Impact?
Green Impact is an environmental accreditation scheme that runs in over 60 universities
across the UK. It helps staff and students improve their impact on the environment by
providing a workbook of well-explained and straightforward actions to implement in
their departments. Departments can form teams and complete the workbook to gain
awards. See here for more information: http://www.greenimpact.group.shef.ac.uk/
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
The University of Sheffield has taken part since 2009/2010, as part of our behaviour
change strategy to reduce our carbon emissions. We have committed to a 43% carbon
emission reduction by 2020 (see the EFM pages for more details on our work towards
this).
How does it work?
By forming a Green Impact team within your department, or joining the pre-existing
team, you gain access to the online workbook, which details actions that help improve
your impact on the environment. All actions are straightforward to implement, but get
more challenging as you work towards higher awards. Quotes from current team
members show that these actions don't just exist at work, but start to become habit at
home as well.
How do I get started?
Contact us and we can give you more information. Staff can join their
departmental team, or form a new one if necessary. Students can be trained as Green
Impact Project Assistants to help teams complete their workbooks. Then you can
register on the workbook and start making changes in your department!
How does the event contribute to my Green Impact Award?
The event will contribute to several actions in your workbook on any level, Gold, Silver or
Bronze. Below is a list of actions the event will tick off at each level.
Action
Bronze
Points
Action
Silver
Points
Action
Bonus
Points
B001
5 Points
S003
7 Points
C032
3 Points
B009
5 Points
S005
9 Points
C044
4 Points
S014
5 Points
C085
8 Points
C091
5 Points
C092
6 Points
*Subject to Change
Publicity Copy Guide
Suggested email copy
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
Email to Technical and Administrative Managers – To be sent on 8th,
the week prior to the event
Dear Technical and Administrative Managers
I am emailing to let you know about an upcoming Energy Switch-Off event in the (Insert
Your Faculty/Dept/Building). This is designed to highlight to people the potential energy
savings to be had from diligently turning off electrical equipment on a Friday and then
measuring any reduction in energy consumption throughout the weekend.
The event will start at midnight on ……………... staff and researchers will be encouraged to
conduct energy saving practices among their daily routine. As an incentive any money
saved on our energy bills for these days will be set aside and put towards scholarships
for under-represented undergraduate students studying …………. in the …….. Academic
year. For more detail about the event and to see the marketing material that will be
distributed please visit: (Insert link if you are using a webpage)
I am asking you to please spread the word within your departments and colleagues
about the event to maximise the savings achieved. There is a particularly large
opportunity for technical staff as a big impact can be created for minimal work in labs
and workshops, so please ask all lab supervisors to take special interest. Please keep your
eye out for any marketing materials and please get involved. Also be aware that you may
have several queries from staff regarding whether they can switch certain pieces of
equipment off or confusion why items are switched off. Please be patient and do what
you can to save energy but obviously do not compromise safety or your department’s
objectives.
Posters will be distributed to all staff both in hard copy and electronically (delete
appropriate). Due to the event involving the whole(Insert Your Faculty/Dept/Building) it is
important to interact and engage with all members of staff, we understand staff
members have different ways they prefer to be contacted but to ensure the widest
coverage across the whole Faculty multiple marketing methods will be used.
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
To find out more about the University Energy Strategy and other energy schemes the
University is involved in please go to:
http://www.sheffield.ac.uk/efm/engineeringmaintenance/energy_carbon-mgt
If you have any questions feel free to contact (Insert your contact details here)
Email to all event Participants – To be sent on 8th, the week prior to
the event
Do you want to save energy and help create scholarships for
under-represented students?
Well from midnight on…(date) … the (Insert Your Faculty/Dept/Building) will be
promoting energy saving practices and any money saved on energy bills during these
days will be put towards scholarships for under-represented undergraduate students
studying……………..
For further details go to: (Insert link if you are using a webpage)
The (Insert Your Faculty/Dept/Building) spends approximately …………. on energy every
weekday and ……… a day over the weekend (use the benchmark figures calculated); with
some small changes this could be dramatically reduced saving your faculty and
department thousands of pounds every year. As a gesture the (Insert Your
Faculty/Dept/Building) will be setting aside any money saved on energy under the ………
figure (Insert Event Date) for scholarships. So please save energy in every way possible,
as long as it is safe to do so; switching off lights, reducing your electric heater usage,
turning off every appliance you have when it’s not in use. Remember every Kilowatt
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
counts.
You will hopefully receive a poster this week that accompanies the event please read,
engage and let it create a discussion about energy reduction with your colleagues. We
are encouraging you to keep the poster for the upcoming year, to continually remind
you of the actions that you can take; this will help to have a lasting effect long after the
event. Due to the event involving the whole (Insert Your Faculty/Dept/Building) it is
important to interact and engage with all members of staff, we understand people have
different ways they prefer to be contacted but to ensure whole coverage of the whole
Faculty hard copy and electronic marketing methods have been used.
To find out more about the University Energy Strategy and other energy schemes the
University is involved in please go to:
http://www.sheffield.ac.uk/efm/engineeringmaintenance/energy_carbon-mgt
If you have any questions feel free to contact (Insert your contact details here)
Email to all event Participants – To be sent on 18th, the day prior to
the event
Event reminder TODAY is the (Insert Your Faculty/Dept/Building)
Energy Switch-Off Event
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
This is just a quick reminder to everyone, today at midnight is the (Insert Your
Faculty/Dept/Building) Energy Switch-Off Event and I hope you will all take the time to
be involved.
Please reduce your electricity use today and over the weekend, in any way possible, as
any money saved bills during these days will be put towards scholarships for underrepresented undergraduate students studying……... Any longer term savings will have a
positive effect on faculty budget; means there is more money for Teaching, Research and
Building maintenance.
Please reduce your usage in office hours as this is when the peak
usage is.
Switch off whatever you can tonight to have a large knock-on effect
over the weekend.
The (Insert Your Faculty/Dept/Building) spends approximately …………. on energy every
weekday and ……… a day over the weekend (use the benchmark figures calculated); with
some small changes this could be dramatically reduced saving your faculty and
department thousands of pounds every year. As a gesture the (Insert Your
Faculty/Dept/Building) will be setting aside any money saved on energy under the ………
figure (Insert Event Date) for scholarships. So please save energy in every way possible,
as long as it is safe to do so; switching off lights, reducing your electric heater usage,
turning off every appliance you have when it’s not in use. Remember every Kilowatt
counts.
To find out more about the University Energy Strategy and other energy schemes the
University is involved in please go to:
http://www.sheffield.ac.uk/efm/engineeringmaintenance/energy_carbon-mgt
If you have any questions feel free to contact (Insert your contact details here)
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
Your support in this is much appreciated and I will look forward to finding out and
reporting on what reduction in energy use we achieved.
Suggested Social Media Copy
Twitter (remember it has to be under 140 Characters on Twitter)
Prior to Event
#EnergySaving Energy Switch off event in (Insert Your Faculty/Dept/Building). Money saved
going towards scholarships for 201?/1? | (Insert link if you are using a webpage)
On day of event
Save energy & create scholarships. (Insert Your Faculty/Dept/Building) will give energy £s
saved today to scholarships for students in need (Insert link if you are using a webpage)
After Event
An Innovative energy switch-off event (insert faculty twitter account) is helping to create
new scholarships for our students, (insert link to news article) #EnergySaving
The #EnergySaving has been used to try to increase exposure to the larger energy
community and you may get ‘retweeted’ if using it.
Facebook
Save energy and help create scholarships for under-represented students!
On (Insert Event Date) the (Insert Your Faculty/Dept/Building) will be promoting
energy saving practices and will move any money saved on energy bills to a
scholarship scheme for under-represented students.
To be a part of the day go online & pledge your involvement: (Insert link if you are
using a webpage)
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‘Energy Matters’ Energy Saving Behaviour Change Event Package
Summary
Thank you for downloading and reading the ‘Energy Matters’ Energy Saving Behaviour
Change Event Package, I hope it will help you in running your own event.
Just to reiterate this pack is here to provide you with ideas and if you believe something
will work better in your Faculty of Department feel free to change it; these are only
guidelines not steadfast rules. There is a lot of information and ideas in the pack but if
something is not working for you or in your event please do change it as the aim is for
you to run a successful event not to recreate my event.
And finally, honest, don’t give up. A simple message but an important one, there will
some negativity; there always is when change is involved. People will protest that what
you asking is just way too much but stick at it and when it comes to the day I am sure
they will get involved. When they majority do something others will follow and I am sure
that all in all you will create a very successful event. I am sure you can and will run a
successful and worthwhile event and good luck, Jon.
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