STRATINC PROJECT
“STRATEGIC INTELLIGENCE AND INNOVATIVES CLUSTERS”
Questionnaire performed on Wine sector in North Tenerife
Canary Islands
(SPAIN)
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-1-
INDEX
I. QUESTIONNAIRE PERFORMED ON WINE SECTOR IN NORTH TENERIFE (SPAIN) .......... 3
1.1.- METHODOLOGY ......................................................................................................................... 3
1.2.- RESULTTS OBTAINED WITH REGARD TO THE AREA OF WINE GROWING, OENOLOGY
AND MARKETING ................................................................................................................................ 3
1.2.1.vine
growing..........................................................................................................................3
1.2.2.- Oenology ............................................................................................................................ 5
1.6.3.- Marketing ............................................................................................................................ 5
1.3.- SURVEY DETAILS ....................................................................................................................... 7
1.4.- HUMAN RESOURCE FOR QUESTIONNAIRE ............................................................................ 7
1.5.- NUMBER OF EMPLOYEES & SUBCONTRATING ..................................................................... 8
1.6.- EXPORTS ..................................................................................................................................... 8
1.7.- COMPANY MANAGEMENT AND INDUSTRIAL PROPERTIE................................................... 10
1.8.- NETWORKS: MOTIVATIONS .................................................................................................... 10
1.9.- INFORMATION SYSTEM ........................................................................................................... 10
1.10.- INNOVATION & WATCH: FIELDS OF SURVEY ...................................................................... 10
II. WINE-NET A STRATEGIC INTELLIGENCE PILOT PLATTORM FOR WINE) ...................... 13
2.1.- PROJECT DESCRIPTION .......................................................................................................... 13
2.2.- PROJECT TECHNOLOGY ......................................................................................................... 21
2.3.- SUMMARY OF THE PROPOSAL ............................................................................................... 22
III. ACTIONS REGARDING PROMOTION AND OUTREACH RELATED TO STRATINC ......... 23
3.1.- THE MAGAZINE CONTENTS .................................................................................................... 23
3.2.- PRESENTATION OF THE ENTITY ............................................................................................ 24
3.3.- AN INTERNET PLATFORM ON WINE ....................................................................................... 25
3.4.- OTHER STRATINC AREAS OF APPLICATION ......................................................................... 25
3.5.- INTERNET PLATFORM CONTENTS ......................................................................................... 26
3.6.- TECHNICAL IMPLEMENTATION OF THE PROJECT ............................................................... 27
3.7.- THE COMPANY RESPONSIBLE FOR THE WORK .................................................................. 27
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-2-
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-3-
I) QUESTIONNAIRE PERFORMED ON WINE SECTOR IN NORTH
TENERIFE – CANARY ISLANDS (SPAIN)
1.1.- METHODOLOGY:
Several issues associated with the growth of the wine-growing sector are
considered and the answers have been obtained through a dialogue with all the
stakeholders involved. In This sense, the STRATINC project sought the support
and the opinions of everyone in the sector in Tenerife using a working method
that was implemented in several phases:
a) Personal interviews to detect the “Cluster Building” needs in
relation to the areas of wine growing, oenology and marketing.
b) Working meetings with specialists in each area, experts from the
Regulating Councils, wineries, wine growers, restaurant owners
and experts in marketing from each district.
c) Telephone surveys.
1.2.- RESULTS OBTAINED WITH REGARD TO THE AREA OF WINE
GROWING, OENOLOGY AND MARKETING
1.2.1) vine growing
In the last two decades of the 20th century, wine growing in Tenerife has used
traditional methods with high costs arising from both the complicated nature of
the terrain, fragmented ownership and small size of the vineyards (less than 1
Ha), on the one hand, and the fact that there is so little potential for
mechanising production and the under-qualified workforce. At the same time,
there has been a large number of old wine growers in the sector who have
worked part time on maintaining and caring for their vines out of family tradition
and love for the land, without giving any consideration to more efficient
methods of vineyard management.
The arrival of the 21st century, with the approval of the latest C.M.O for the
wine growing sector and the significant financial aid devoted to modernising
vineyards, enables us to look to the future of wine growing in Tenerife with a
certain optimism. The period 2000—2006, is basically for reconverting and
restructuring vineyards towards more competitive forms of management,
replacing the traditional trailing system of growing vines with a system of
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-4-
supports (trellises or arbours, making a selective replacement of varieties
based on oenological interest and implementing improvement methods in wine
growing management techniques. In this sense, there is also a trend towards
recovering sections of the vineyards that had been abandoned in the previous
decade. At the same time, there has been a move from Denomination of Origin
to completing the range of varieties allowed in the zone, particularly with
respect to red varieties.
A range of different companies focusing on the integral supply of wine making
services, thus facilitating the continuity of professional wine growing in the area,
while also becoming a practical solution for the generational change-over in the
sector here. These new forms of organization foster an on-going wine growing
advisory service that is required by wine growers and wine producing sector
enthusiasts. The role played by cellars is paramount in the sense that it is the
cellars that have to guide their traditional grape suppliers in the vineyard
modernisation process that is taking place in Tenerife. At the same time, the
sector is seeking interesting formulas for buying and selling quality grapes that
will ensure a stable supply for cellars and enhance the profession of wine
growing, making it attractive to the new generations that are coming through. In
this sense, the graph below shows the factors, as a whole, that have an
influence on obtaining quality grapes:
Professional wine
grower
Regulating
Councils and
other public
and private
partners
Wine
growers
Vines
Quality
grapes
Environment and
landscape
protection
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-5-
1.2.2) Oenology
Improvements in winery equipment, along with bringing oenologists into the
district, have aroused people’s curiosities for new wines. From practically two
kinds of wine; reds and young whites, the sector has diversified their produce to
a large extent, producing the first cask aged wines, crus, reserve wines and
sweet wines. It is true that most of this diversity has been provided by the larger
wineries, which can provide stability for these wines in the market, as they have
the largest quantities of litres apt for these wines.
The area of oenology has been marked by a control and search for better
quality wines and stability. This encompasses the whole process from selecting
the best grapes in the vineyards to obtaining a wine with greater organoleptic
quality, by applying the best oenological practices and always opting for both
training and re-cycling of the Classification Committee, which is directly
responsible for Quality Control, and for seeking outside advice for training the
winery managers and oenologists registered with this Denomination of Origin.
1.2.3) Marketing
Marketing these wines has emerged as one of the leading challenges for the
coming years. Whereas in the previous decade, the Denominations of Origins
were able to sell their wines, without any problems of surpluses, with an
averagely intense promotional campaign, sales have become more difficult to
make in this decade. It now requires an intense and co-ordinated effort in the
constant struggle to maintain and increase market share.
With regard to planning marketing, it is vitally important to have an idea of
consumer preferences and their buying criteria. For this reason, we will
continue our work with sensorial tests of consumers.
Conclusions:
1) Challenges arising from growth of production and from the intensification
of competition in the domestic and Canary Island market.
2) New challenges in wine growing, oenology and marketing wines; three
inter-dependent areas in which developments should made it possible to
consolidate, diversify and differentiate quality wine production.
3) In the area of wine growing, the aim of introducing new growing systems
and improved varieties is to produce a grape that will allow continuity
and improvements in making wines that can be differentiated by their
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-6-
sensorial attributes. Controlling production costs by mechanizing trellis
growing techniques will help to improve the value for money of the
wines.
4) Opportunity to improve wine growing production with public support.
5) In the area of oenology, improving the quality of wines should be
approached through oenological and sensorial definition, greater
diversity through the creation of special wines and a search for stability
of the quality, both within the same vintage and from one year to
another.
6) It is essential that the wineries give clear signs of a wine growing
industry that is immersed in a process of re-converting their growing
methods, defining the varieties and other qualities required by the wine
growing sector. An improvement in quality and a clear definition of wines
is only possible with stable and two-way co-ordination between wineries
and wine growers.
7) In the area of marketing, the growing competition in the wine market,
due to the increased production of quality Canary Island wines and the
appearance of new Spanish and foreign wines and advantageous value
for money conditions, make it necessary to intensify the marketing effort
both in the local market and further a-field.
8) The intensification of promotion efforts should be the task of wineries,
Regulating Councils and other institutions. These efforts will have to be
actively co-ordinated through multi-year promotional plans, seeking
greater clarity and coherence in the sector’s demands for support from
public institutions.
9) The defence of the island and regional market will involve harnessing all
the advantages arising from the proximity of local consumers with oenotourism and general promotions. Maintaining and, as far as possible,
increasing market share in the Canary Islands is a fundamental
objective for the coming years.
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-7-
The wine sector’s main challenges arising from questionnaire of needs, are:
OENOLOGY
Definition
Classification
Diversification
WINE GROWING
Standardisation
Mechanisation
Varieties
MARKETING
Positioning
Intensification
Diversification
CONSOLIDATION OF
MARKET POSITION
1.3) SURVEY DETAILS
There are ninety five small to medium sizes enterprises in Wine. Beside, one
academic personnel who is involving in OKODEX SOLUTIONS (the company
responsible for the work), is in charge of performing the interviews. Finally, the
Average time of interviews 30 to 45 min.
1.4) HUMAN RESOURCE FOR QUESTIONNAIRE
Mancomunidad of North Tenerife constitutes the local steering committee
(“LSC”) for monitoring composed by: politicians/officials, local coordinator, and
leading local actors. Coordination and implementation of tasks will be done by a
local working group (“LWG”): local coordinator, technicians from each sartorial
cluster in the area: data collection, interviews, clusters surveys, management of
communication flow at the intra-regional level. It will be responsible for the local
dissemination of results, and local publication of the activities and results of the
whole project.
In Tenerife there will be a sectorial leader in charge of the synthesis of the
various clusters surveys in the wine sector, sartorial workshops and setting-up
the sartorial PSIP. Sectorial activities will be co-ordinated and implemented by
lead-LWG assisted by LWG of partners having clusters in the same sector.
LWG will manage the communication flow at the inter-regional level for the wine
sector for which it is leader.
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-8-
In the wine sector there will be monitoring intra-sectorial activities which will be
done by COCOM. At Inter-regional and inter-sartorial level: COCOM checks the
proper use of common methodologies and tools decided by the partners. It is
responsible for the monitoring and evaluation activities of the whole project..
The members of this committee are representing below:
:
TRANSNACIONAL STEERING
COMMITTEE
Mr. Oswaldo Amaro Luis
President of MANNORTE
Scientific
Board
LOCAL STEERING COMITÉ
President, 8 politicians (mayors, officials,...), 1
local coordinator, and 2 leading local actors
WINE CLÚSTER 1
LOCAL WORKING GROUP
AT ENTERPRISE LEVEL (Celler)
WINE CLÚSTER 2
LOCAL WORKING GROUP
AT SOCIAL LEVEL (Viticulturist)
FINAL
BENEFICIARIES
FINAL
BENEFICIARIES
SYNERGIES
All the local actors agreed to assume and carry out several duties in order to
the good performance of the local steering committee.
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-9-
The mentioned tasks are these:









Elaboration of reports for the translational steering committee
To survey and coordinate the works carried out in this zone of action.
To send the propositions born in the territories and able to be supported by
the promoting resources to the transnational steering committee.
Coordination of the exchanges and advice which put into relation the actors
of the zones of action.
Coordination and technical follow-up of the tasks of the group created in the
wine sector taking part in the project.
Each partner will implement clusters surveys in its own area.
Sector leadership (coordination of local working groups-LWG-, sector-based
inter-regional synthesis) will be implemented North Tenerife for “wine (agrofood)”.
Each sartorial leader will organize a sartorial workshop. Coordination of the
project and technical study will be realised in Lorraine.
Setting-up and testing sector PSIP will be done in each corresponding
sector leader’s area using its web sites. The name of this Platform will be
WINE-NET
The members of the local working group (LWG) are the following:
a) Seven companies involving in a Export Consortium.
b) ASVITEN as a Viticultors Association.
1.5) NUMBER OF EMPLOYEES & SUBCONTRACTING
Subcontracting is not the main scope of the enterprises. Beside the number of
employees is between two and fifty.
1.6) EXPORTS
Export is considered as very important but only seven (7) companies incluiding
in a consortium are exporting up to Europe.
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-10-
1.7) COMPANY MANAGEMENT AND INDUSTRIAL PROPERTIE
Many enterprises registered an industrial properties.
a) Cellars will start registering their industrial properties mainly in
Denomination of Origin.
b) Three drawing in the North (enterprises grouped in a cluster).
1.8) NETWORKS: MOTIVATIONS
There are several motivations for guarantee the creation of networks. Bellow
you will find some of them:
a)
b)
c)
d)
e)
f)
g)
Grow quantitative production.
Intensification of competition in the domestic and Canary Island market.
Controlling production costs
Diversify the customers.
Rationalize the purchases.
Develop the outsourcing.
Create a lobbying.
1.9) INFORMATION SYSTEM
The main informative mean is considered to be INTERNET. Apart from that
there are:




Scientific & technical publications.
Regional daily press.
National daily press.
Professional & specialized magazines like «Bodega Canaria ».
1.10) INNOVATION & WATCH: FIELDS OF SURVEY
The information below shows the factors, as a whole, that have an influence on
Wine sector as a fields of survey
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-11-
Fields of surveys on Wine Sector- Tenerife
Not relevance
Some relevance
Average relevance
Great relevance
Regulations
Markets

Technologies

Competitors

Suppliers

Customers


Products

Process
Recruitment

Training


Financing aids
ans subsidies
Management
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-12-
Sources of information
Not relevance
Some relevance
Average relevance
Great relevance
Employees

Co-operation, alliances
Customers

Suppliers

Competitors


Universities, laboratories
Consultancy businesses

Professional associations
Public/private research
institutions
Professional publications



Exhibitions

Internet

Local or area institutional
National institutional
European institutional

MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-13-
II) WINE-NET A strategic intelligence pilot Platform for wine, designed by
the Consortium “Mancomunidad of North Tenerife”.
2.1.- PROJECT DESCRIPTION
The aim of the current Project is to design a portal offering users a wide range
of services.
The portal is conceived for the purpose of providing a working tool to assist in
handling information, making it available in a rapid and intuitive manner. Hence,
it is intended to reach all net users regardless of their experience in the field.
It is made up of two parts: one public - where all users shall have unrestricted
access - and another private - with restricted access allowed only to users who
have a password and a priori authorisation.
The following sections are planned:
1. Introduction
2. Presentation
3. The Consortium (Mancomunidad)
a. The North of Tenerife
b. Municipalities
c. Canary Islands
4. Communication
a. Technical articles
b. News
c. Bulletins
d. News features and articles
e. Notice board
f. Surveys
g. Forums and debates
5. Regulations
a. Legislation
b. Financial support
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-14-
c. Seminars
d. Useful links
6. Wine
a. Introduction
b. Regulatory Councils
c. Wineries
d. Prestigious product classifications
7. Training and seminars
8. How to contact us
9. Control panel
a. Portal users
b. News
c. Bulletins
d. Mailing lists
e. Seminars
f. Regulatory Councils’ news
g. Winery management
h. Project details
1. Introduction.
Based on an animated presentation using Macromedia Flash, here users
choose a language version for access to the Portal. Initially, languages
available will be Spanish and English; Spanish will be the choice by
defect.
2. Presentation.
The Portal and its contents are described, including the web site’s main
menu. The entire range of contents can be accessed from this point, as
well as the private section for members, once username and password
have been validated.
3. The Consortium (Mancomunidad).
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-15-
A brief description of the Consortium “Mancomunidad del Norte de
Tenerife”, its functions, contact details, a link to the Consortium’s web
site, among others.
The paragraphs making up this section are self explanatory with the aid
of text and images:
a. The north of Tenerife.
The northern area of Tenerife and its environment are depicted
using explanatory notes and photographs.
b. Municipalities.
The boroughs encompassed by the Consortium, as well as
pictures of each and a link to their official Web when available,
are listed together with brief descriptions.
c. The Canary Islands.
The Canary Islands are described briefly using emblematic
pictures and links to the Web sites of the island’s Local
Councils.
4. Communication.
This will be the most dynamic of the Portal’s sections. It will be updated
constantly with summaries of new entries related to news features,
articles, etc. Authorised users will be able to submit sector-related news
items in order to ensure a constant flow of totally updated information.
To this aim, any users can produce news items, articles etc. which, once
checked by the Portal’s Supervisor, will be placed in this section (please
refer to paragraph on Control Panel).
In addition, users who wish to do so may subscribe to a mailing list which
will keep them updated on new entries (news items, articles, etc).
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-16-
The section will comprise the following sub-sections:
a) Technical articles:
A selection of technical articles related with the world of wine,
grouped under different categories, such as: wine growing,
oenology, wine, etc. This will allow targeted search of Portal
contents.
These articles will be included in the Portal by designated
users, subject to a priori validation, using the Control Panel.
In all cases, prior acceptance from the Web site Supervisor will
be required both to include a new technical article, as well as
to place any other information in other sections.
b) News:
As in the previous case, here too authorised users will be able
to produce news items for inclusion in the Portal. Once
available, validation will be required by a Supervisor before
they are placed on the Web site.
In all cases, a fixed number of news items will appear on
screen, ordered by release date. Visitors wishing to search for
any other news items will need to use the search tool. By
introducing key words (the Google approach) users will home
in on news item of their choice.
Items in this section will be handled using the Control Panel.
c) Bulletins:
The Portal’s news bulleting consists of a press release
forwarded by e-mail to mailing list subscribers.
It allows users to keep abreast of the Portal’s new entries (new
articles, documentaries, news items, etc).
Bulletins will be managed using the Control Panel. A written
version will be supplied (please refer to Part II).
d) Documentaries and news features:
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-17-
This section will include any news features and documentaries
produced by wineries, Regulatory Councils etc.
OKODEX SOLUTIONS will take care of design and lay-out,
including texts, photographs, etc.
e) Notice board:
Members may place in this section advertisements related with
the world of wine, wineries, etc. Again, management is
through the Control Panel.
f) Surveys:
“On-line” surveys will be conducted every fortnight on subject
matters related with the Portal. They will be taken as visitor
opinion polls, and will be handled through the Control Panel.
g) Forum and debates:
This section will enable both amateur users and professional
experts in the sector to engage in debate, exchange
experience, raise questions etc. on the Portal’s subject matter.
There will be as many Forum or debate topics as necessary.
It is advisable, however, that this be limited to three at most, in
order to generate a larger number of opinions. The forum will
be moderated by the Portal Supervisor, to ensure that debates
strictly adhere to the topics covered by the Portal.
5. Regulations.
This section covers institutional information. A list will be provided, with
a short summary of contents and a link to the relevant Web page with
complete details on the selected item.
It will be dynamic, with constant updates using the Control Panel. The
different sub-sections included here are as follows:
a. Legislation.
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-18-
Here, titles and summaries of the legislation applicable to the
sector are provided together with links to the full texts of each.
b. Financial support.
Provided are titles and summaries of the funding available for
the sector – both public and private – with links to the full texts
of each.
c. Seminars.
List of the diplomas and courses relevant to the legislation
applicable to the sector, including course start dates,
requirements, eligible candidates, etc.
d. Useful links.
Complete list of Web site links relevant to this section, that is,
links to legislation, official bodies, funding agencies, etc.
6. Wine.
This section will attempt to provide clear and concise information on the
world of wine and its intricacies, with special emphasis on the Regulatory
Councils and prestigious product classifications of the island of Tenerife.
The following sub-sections are to be included:
a. Introduction.
Introduction to the world of
references, etc.
wine, varieties, historical
b. Regulatory Councils.
Information provided by Regulatory Councils themselves.
Please refer to section on Control Panel.
c. Wineries
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-19-
Full list of the wineries located in the nine boroughs that fall
under the Consortium, with contact details, varieties under
production, brands on the market, etc.
d. Prestigious product classifications.
Information on the island’s prestigious product classifications,
with a description of the land covered, grape varieties, links to
the different Web sites available, etc. This information is to be
provided by Regulatory Councils. Please refer to Control
Panel section.
7. Training courses:
This section will provide copious information on contents especially
devoted to learning and acquiring information on the world of wine
production, and wine culture. Training courses available will be listed,
together with expert groups etc.
8. How to contact us.
Here, users will be provided with full details to contact those responsible
for the Portal: telephone, fax, e-mail and a questionnaire for specific
enquiries.
A registration sheet will also be placed on the site for those wishing to
subscribe to the Portal’s mailing list for forwarding of news bulletins.
9. Control Panel.
This is the Portal’s main engine, since updating of the Portal’s contents
will be conducted here.
Access to each of the sub-sections contained here shall be limited, on
the basis of user status. So a user producing news alone, will only have
access to the sub-section on news production and will not be allowed to
generate users, validate news items, etc. unless authorisation is
provided.
Each sub-section requires specific data which may be extended in time
to meet user needs.
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-20-
This section will be arranged so that the Supervisor is able to manage
information and act as moderator, determining whether the contents of
the Portal are appropriate or not. The following sub-sections will be
handled:
a. Portal users:
An unrestricted number of users may be created, edited or
deleted. Each user will provide the following details:

Company name

Name and surname

Telephone(s)

E-mail address(es)

Address

Username

Password

...
b. News:
An unlimited number of news items may be produced, edited and
deleted. Operations will include, amongst others, the following:

Validation of news items

Editing news items

Deleting news items
c. News bulletins or mailing list
An unlimited number of mailing list users may be created, edited
and deleted. These are the recipients of news bulletins.
New users may be added to the mailing list automatically, once
the user/s complete the relevant questionnaire providing the
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-21-
necessary details under section “How to contact us” (point 8), or
via prior approval from the Supervisor.
d. Seminars
Creating, editing and deleting entries on different seminars under
section “Regulations” (point 5) and “Training courses” (point 7).
e. Management of news from the Regulatory Councils
An unlimited number of news items released by the Regulatory
Councils may be created, edited and deleted. Operations will
include, amongst others:

Validation of news items

Editing news items

Deleting news items
f. Winery management

Creating wineries

Editing wineries

Deleting wineries
2.2.- PROJECT TECHNOLOGY
Given the scope and variety of the information to be provided, we have
opted for technology that allows a Web page as straightforward as possible,
with speedy access to information, and maximum compatibility with currently
existing Internet browse tools and search engines.
Hence, we opted for design of web pages directly in HTML format for
contents that will remain unchanged, such as: contact details, descriptions of
consortium boroughs, etc. HTML allows downloading pages more rapidly
using current browsing tools and Web search engines.
For contents that will require updating, the language to be used is PHP
together with the MySQL database manager, for storage of Portal
information. This configuration provides added speed and improved search
capability
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-22-
Macromedia Flash technology will be applied for creating the animations
featuring in the introduction and to render the Portal more attractive.
2.3.- SUMMARY OF THE PROPOSAL:
Design and construction of a Portal as specified in the current budget, in two
language versions (Spanish and English). Most noteworthy features are:

Graphic design of the Portal’s image.

Producing pages following the guidelines approved in the design phase.

Implementation of the entire database structure using MySQL.

Development of the following items using PHP:
o Control Panel.
o Questionnaires.
o Pages showing information.
o Pages to search for information.
o Overall management of news items.
Delivery time: three months as from the date of signature of the current budget.
Storage space:

Web space for storage (500 MB)

FTP accounts.

500 e-mail addresses.

Three MySQL databases.

One Forum.

One mailing list.

6 GB of monthly transfer capacity.
Communication
Releasing ten news items per month, including photography, and production of
new items.
III) ACTIONS REGARDING PROMOTION AND OUTREACH RELATED TO
THE
STRATINC
PROJECT’S
STRATEGIC
INTELLIGENCE
PLATFORM:WINE-NET MAGAZINE
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-23-
The concept of the magazine stems from the idea of adapting the Portal’s
image to the printed publication, and to adjust the publication’s format as
described above. It will contain the information provided by the Consortium.
The magazine will have a total of eight pages, including cover and back page,
printed in colour (CMYK), or using four colours at most, on 170 gram shinny
coated paper.
3000 copies will be printed every three months for each issue of the magazine.
Of those, 500 will be distributed via a mailing list that includes all the postal
addresses supplied by the Consortium, for recipients within Spain. The
remainder (2500) will be delivered to the Consortium.
3.1.- THE MAGAZINE CONTENTS
This first number are the following
a) Greeting.
b) Presentation of the entity.
c) An internet platform on wine.
d) Other Stratinc areas of application
e) Internet platform contents
f) Technical implementation of the project
g) The company responsible for the work
The first number of the magazine WINE-NET, a publication that we hope to use
as a vehicle to bring you all the latest developments in the world of wine. Our
objective is to provide you with all the contents that are posted on the Platform
or web site www.wine-net.com, as we are aware that, for one reason or
another, not everyone in our target public has access to the Internet.
With this quarterly edition, we in the Mancomunidad del Norte de Tenerife,
North Tenerife Association of Municipalities, and thanks to the Stratinc
European project, would like to make a contribution to disseminating both
domestic and international information on the wine growing industry, particularly
about the technology used in this area.
In our pages, you will find reports, interviews and news of competitions,
subsidies, training, developments, pests, gastronomy, wine cellars, studies,
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-24-
etc., and all so that farmers, technicians, businessmen, cellar owners and other
professionals of the wine growing sector, and those interested in the industry,
have an up to the minute view. We hope that you will find Wine-net interesting,
entertaining and, above all, useful.
3.2.- PRESENTATION OF THE ENTITY
This part is conceived for the purpose of promoting the entity. It starts with the
following presentation:
“La Mancomunidad del Norte de Tenerife” (¨The North Tenerife Association of
Municipalities) was founded in 1993 as an association of different municipal
boroughs to work together in the solution of common problems and to improve
the social and economic situation of the north of the island.
It is currently made up of nine municipalities: Buenavista del Norte, El Tanque,
Garachico, Icod de los Vinos, Los Realejos, Puerto de la Cruz, Santa Ursula,
La Victoria and La Matanza.
Other towns on the island also take part from time to time in certain joint
programmes, without forming part of the Association. The Association is always
open to any of these municipalities becoming a member or, if they prefer, to
work together on a given programme.
Since the Mancomunidad del Norte de Tenerife was founded, it has sought to
cover the needs that were outside the competence of each municipality, as well
as promoting initiatives that would be difficult for individual local authorities to
carry out on their own.
The services provided by the Mancomunidad del Norte de Tenerife include the
design of action plans to improve the social and economic situation of the north
of Tenerife with the implementation of common services and programmes, such
as: training and computer literacy centres, equality, employment and self
employment counselling, cultural programmes, communication, music, local
development, etc.
The Mancomunidad del Norte de Tenerife is currently in the process of
expansion. We continue to work on designing new targets and on broadening
the range of public services we offer to improve the quality of life of our people.
3.3.- AN INTERNET PLATFORM ON WINE
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-25-
The “Mancomunidad del Norte de Tenerife” is currently participating in the
STRATINC European Project. This is a community initiative that forms part of
the “Interreg III-C: West” European programme. The aim of this plan is to
implement technical modernization in a range of economic sectors, taking
advantage of the emerging field of new information dissemination methods,
which, in the case of Tenerife, will make it possible to create an Internet
platform for disseminating technology related information in the wine growing
sector and the benefits that can be derived from these new practices.
The basic idea consists of harnessing the technological developments that
have appeared in recent years thanks to the scientific progress that has been
made, especially in information technology, to apply these developments to key
and fundamental sectors of the economy, such as agriculture, health or the
textile industry, which will enable the people who work in these fields to
discover the new techniques currently being applied in their field of work, and to
get to know the machinery and other instruments that can improve the yield of
their work.
In this project, the Mancomunicdad del Norte de Tenerife is working with other
partners: the Regional Council of the Lorraine region of France; the Oslo
Tecnopol, Norway; the Development Institute of Murcia; ZENIT, from Germany
and the General Secretariat of the central region of Macedonia, in Greece.
3.4.- OTHER STRATINC AREAS OF APPLICATION
Basically, STRATINC encompasses four sectors: the first is Agro-Industry (wine
and juices); the second is the Wood sector; the third is Bio-Technology and the
fourth sector is New Materials (textile industry, shoes and the garment industry).
Each partner will lead one or more of these areas, and will be the co-ordinator
of this part of the project, and they will derive benefits from the areas in which
they are not directly involved.
The Mancomunidad del Norte de Tenerife, together with INFO, Region of
Murcia, is the leader of the first sector, i.e., Agro-Industry, placing special
emphasis on the potential of new Technologies and their application in the wine
growing and citric sectors.
The Mancomunidad del Norte has a budget of 146,027 euros for addressing
this ambitious European project. 75% of this Money has been provided in
subsidies from the European Regional Development Fund.
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-26-
3.5.- INTERNET PLATFORM CONTENTS
The Mancomunidad del Norte de Tenerife is currently working on creating an
Internet portal to provide more information about the world of wine, aimed at the
wine growers of the new member municipalities.
This is the “Wine-net Wine Platform”, www.wine-net.com, parts of which are
already accessible. This initiative is part of the European project STRATINC
that this supra-municipal association is a partner to.
The intention of the web site is to act as a meeting point on the Internet for wine
professionals of the region, promoting their wines over the Internet and
promoting wine-related gastronomic tourism.
The portal will have two parts: a public part, with free access for all users, and a
private part, with access restricted to those who have a password and prior
authorization.
The “Wine-net wine platform” will be available in two languages: English and
Spanish, and it will be divided into different sections. In the section on the
Mancomunidad del Norte, there will be a brief description of this association, its
functions, internet links and descriptions of the north of the island, the
municipalities that form part of the association and of he Canary Islands.
Moreover, there will be a communication section, a highly dynamic space that
will be continuously up-dated, providing a summary of all the latest
developments in the sector. Basically, this will be structured around several
sections, such as a section of technical articles, another one for news, reports,
notice board, surveys and a forum.
Another of the web site sections will be devoted to the regulations and
legislation covering the wine growing sector, with specific chapters on
legislation, subsidies and grants, courses and interesting links.
There will also be a specific space for wine, with clear and concise information
on the world of wines and everything to do with it, with the emphasis on the
Regulating Councils, wine cellars and denominations of origin from the island of
Tenerife.
Users will, of course, be able to contact the Portal by e-mail, apart from
receiving a newsletter with all the latest details offered by the service.
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-27-
3.6.- TECHNICAL IMPLEMENTATION OF THE PROJECT
Given the volume and the variety of information to be posted, the project has
opted for a technology that will provide greater agility and flexibility for the web
site, which will make it possible to load the site very quickly. Furthermore, we
are working on making the service compatible with as many of the existing
Internet browsers as possible.
This is why we chose a direct layout in HTML (Hyper Text Mark up Language)
format for the fixed part of the site, such as, for example, contact details and
descriptions of the municipalities that are members of the Mancomunidad, as
this programming language is very simple and allows hypertext descriptions,
that is, text presented in an organised and pleasant manner, with links to other
related documents and information sources, and with multi-media insertions
(graphics, sound).
For the dynamic part of the site, the part that will change over time, we have
opted for the PHP language and a MySQL data base manager for storing the
Portal information, which will make an information search faster and more
effective.
Finally, Macromedia Flash resources will be used for creating animations,
making a visit to www.wine-net.com more fun.
3.7.- THE COMPANY RESPONSIBLE FOR THE WORK
The company OKODEX SOLUTIONS has been chosen to develop and
maintain this web platform. Their attractive project offered both power and user
friendliness, bearing in mind the sector the portal is aimed at.
The Basic idea that the Mancomunidad del Norte wanted to get across to
Okodex Solutions was to create a platform that will feed not only off information
from the conventional channels of journalism, but also from contributions from
users. Using this approach, we have designed a site structure in which user
participation is given priority; an open site in which anyone with anything to say
will have a space to do so, but which, at the same time, acts as a shop window
for official announcements and news of interest for the sector.
Apart from the portal design, Okodex Solutions is also responsible for creating
the “Innovators’ Clubs”. Local companies are being surveyed to gain an insight
into the needs of the professionals working in the wine sector in Tenerife. We
also take the opportunity of these interviews to inform these companies of the
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-28-
advantages that www.wine-net.com will offer for their businesses: Providing a
shop window on Internet for their wines, their own e-mail address, receive
interesting information and, at the same time, having the chance to express
their views on events related to the world of wines.
The Mancomunidad del Norte de Tenerife has considered that not all users
have the same access possibilities to the portal, due either to a lack of technical
means or because of lack of know-how concerning the potential of the Internet.
For this reason, we will provide support for users who require it with the
“technological cupboards”.
Okodex Solution’s in-depth knowledge of Internet is the best possible
guarantee to ensure the success of this project, which is to benefit the portal
users. They are the real leading players of this project.
MANNORTE – Mancomunidad del Norte de Tenerife
Calle San Agustín, 7
38.410 Los Realejos (Spain)
Tel.: +34 922 34 61 72
Fax: +34 922 34 34 29
URL: http://www.mannorte.es
-29-