Sacramento City College
Unit Plans
Completed Spring 2003
Department Name: Public Information Office
Department Spokesperson: NA
Division Dean: NA
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Accomplishments
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Three-Year Plan
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Action Plan
Budget Request
Budget Narrative
Key Performance Indicators
Public Information Office Department / Accomplishments 2002 – 2003
Goal 1:
Linkage to
other Plans
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Action Item
1a
Work with Regional Transit to promote Light Rail and bus
service to the campus. Attend community meetings.
Inform the campus and the community of progress through
our Tabloids and Dateline SCC, the Express and the Staff
News.
1b
Inform the campus and the community about bond
expenditures and facility improvements through the
Tabloids, Dateline SCC, the Student Newspaper and the
Staff News.
Public
Relations
Year-End Status and Accomplishments
Wrote a light-rail story for the spring and
summer tabloids and published update in Staff
News; am working on a story for the fall tabloid,
which will go out in July. Worked with the
Express on five light-rail related stories.
Attended meetings of LPCA and CAC to inform
community groups of our commitment to
promote light rail.
Worked with journalism faculty and students on
stories for the tabloid and Express. In the past
year, e-News and e-mails from operations have
kept the campus community up-to-date.
Goal 2:
2a
Work with advisory committee on Publications and
Marketing &
Marketing Guide for the college. Collect, sort and prioritize Recruitment
information pertinent to publication and marketing,
develop publication standards and guidelines, and make
recommendations for the campus community through the
participatory decision making process.
2b
Work with campus community to make sure change to .edu
is made on Web pages, e-mail signatures, fliers,
Linda Kalber reviewed guidelines from other
community and four-year colleges and worked
with advisory committee to develop a nineteenpage Publications & Marketing Guide. The guide
discusses the importance of branding, ways to
identify and target a market, campus support
systems that help get the word out, both
internally and externally, no-cost marketing tips,
advertising policies, Web policies, procedures &
technical guidelines, and publication guidelines,
including a punctuation and style guide. Nicole
Luna, as a member of the advisory committee,
took the minutes and informed members of
upcoming meetings.
Several messages went out in Staff News and eNews informing campus community of the
publications and other printed materials.
changeover. Worked with campus Webmasters to
ensure that all those who needed to make
changes were notified and provided assistance
when necessary. A successful transition to .edu
was completed on April 11.
Other Accomplishments: Linda Kalber worked with the Transfer Center and Graphic Impressions to produce a
viewbook to recruit high-end high school students and encourage those already here to transfer. The publication, titled
“Make The Right Move,” was awarded third place by the Community College Public Relations Organization. Linda
Kalber worked with students and community groups on issues surrounding use of William Land Park for parking.
Nicole Luna served as Equity representative on hiring committees. Linda Kalber served on IT committee. Nicole Luna
kept the online faculty and staff directory accurate and current. She also worked with various departments to update
the online calendar and Hughes Stadium/Sutterville Road electronic sign with activities and events, and posted the
Staff News online. Both Linda Kalber and Nicole Luna served on accreditation teams.
Three-Year Plan
Public Information Office
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Long Range Plan
Increase advertising and news releases to
promote programs and services
Add Web pages and monitor to make sure
they are accurate, current, & accessible.
Continue to establish levels of responsibility
for Web page development and upkeep
Work with Regional Transit to promote Light
Rail
Attend community meetings and work with
community leaders
Design & mail publications to the immediate
community that reflect what SCC is doing and
plans to do as a neighbor
Develop partnerships with schools,
government, businesses, and the media to
promote SCC, our programs, our staff, and our
students
Continue to improve campus communication
with faculty, staff and students through the
Staff News, which is now online.
Attend conferences, workshops and seminars
to learn the latest in marketing techniques,
especially as they apply to the Web
Inform the campus and the community about
bond expenditures and facility improvements
2004-2005
2005-2006
2006-2007
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Public Information Office Department / Action Plan 2003 – 2004
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1a
1b
1c
1d
Action Item
Work with Regional Transit on Grand Opening
Goal 1:
Linkage to
Other Plans
Access &
Growth
Work with members of Publications & Marketing
Committee on low-cost marketing tips
Incorporate more publications into evolving Webbased publications, minimizing expenses and
maximizing the opportunity to make changes in a
timely manner.
Work with District PIOs to help maintain or
increase enrollment in spite of declining budget
1e
1f
Goal 2:
2a
2b
2c
2d
2e
2f
Update Career Choices online to showcase new and
existing instructional programs, services and
resources that meet community employment needs.
Create & Maintain Web pages for Associate
Degree Nursing Program Extended Campus
Student
Success
Year-end Status and Accomplishments
Public Information Office Department Budget Request 2004 - 2005
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Operating
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Furniture
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Remodel
Space
Faculty
Hires
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Hires
Student
Hires
Temp
Hires
Budget Narrative 2004 – 2005
Public Information Office Department
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Key Performance Indictors for Public Information Office Department
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0.9
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0.1
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