TAKE YOUR
TECHNOLOGY
TO THE
LIMIT!
2014 Technology Entrepreneurship
Boot Camp
Sponsored by Jackson Walker
UTSA Colleges of
Business and Engineering
CITE BootCamp February 2014 1

TAKE YOUR
TECHNOLOGY
TO THE
LIMIT!
UTSA Colleges of
Business and Engineering
Natasha Arguello
Business Research Librarian
UTSA Libraries natasha.arguello@utsa.edu
(210) 458-7444
CITE BootCamp February 2014 Slide 2

TAKE YOUR
TECHNOLOGY
TO THE
LIMIT!
• Worked with $100K teams since Spring 2009
• At least one team in top three
UTSA Colleges of
Business and Engineering
CITE BootCamp February 2014 Slide 3

TAKE YOUR
TECHNOLOGY
TO THE
LIMIT!
UTSA Colleges of
Business and Engineering
Every project has its own research needs and challenges.
CITE BootCamp February 2014 Slide 4

TAKE YOUR
TECHNOLOGY
TO THE
LIMIT!
I can advise you:
• On research strategies
• Best available resources
• When we don’t have access to information you want
• When information may not exist
• When you need to do primary research
UTSA Colleges of
Business and Engineering
CITE BootCamp February 2014 Slide 5

TAKE YOUR
TECHNOLOGY
TO THE
LIMIT!
• Buy market research reports that you found on the Internet
• Do your primary research
UTSA Colleges of
Business and Engineering
CITE BootCamp February 2014 Slide 6

TAKE YOUR
TECHNOLOGY
TO THE
LIMIT!
• Product or service
• Industry
• Competitors
• Target market and customer
UTSA Colleges of
Business and Engineering
CITE BootCamp February 2014 Slide 7

TAKE YOUR
TECHNOLOGY
TO THE
LIMIT!
• Not everything is available
– For free
– Online
– At all
• Primary Research
– Surveys
– Focus groups
– Interviews
UTSA Colleges of
Business and Engineering
CITE BootCamp February 2014 Slide 8

TAKE YOUR
TECHNOLOGY
TO THE
LIMIT!
• Industry Experts
• Target customers
UTSA Colleges of
Business and Engineering
CITE BootCamp February 2014 Slide 9

TAKE YOUR
TECHNOLOGY
TO THE
LIMIT!
1. It will take longer than you think.
2.
You won’t have ALL information you want.
3. You will have to estimate and make your best educated guesses.
4. Prepare to explain your numbers.
5. Document and cite your sources.
UTSA Colleges of
Business and Engineering
CITE BootCamp February 2014 Slide 10

TAKE YOUR
TECHNOLOGY
TO THE
LIMIT!
• Do your homework.
• Come up with a list of questions.
• Email me at least one day in advance:
– Explain your product
– Describe your target market
– Tell me where you searched and what you found
– Tell me what kind of help you need
• We meet for a consultation.
UTSA Colleges of
Business and Engineering
CITE BootCamp January 2011 Slide 11

TAKE YOUR
TECHNOLOGY
TO THE
LIMIT!
Natasha Arguello
Business Research Librarian
UTSA Libraries
JPL 4.04.08V
natasha.arguello@utsa.edu
(210) 458-7444
UTSA Colleges of
Business and Engineering
CITE BootCamp February 2014 Slide 12