Chapter 9
Emerging Trends and
Technologies
Business, People, and
Technology tomorrow
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Presentation Overview
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The Need For Information Filtering
The Movement Toward Intellectual Computing
The Changing of Physiological Interaction
Increasing Portability and Mobility
The Digital Frontier
The Rebirth of E-Commerce
The Most Important Considerations
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Opening Case Study
Would You Use an Internet-Enabled Toilet?
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Matsushita recently announced its plan
to make Internet-enabled toilets widely
available to the public.
How would an internet-enabled toilet
impact your life and your privacy?
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Introduction
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The Need For Information
Filtering
Push, Not Pull Technologies
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The Need For Information
Filtering
Information Supplier Convergence
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Information suppliers include businesses
that provide you with magazines, Internet
access, books, etc.
If you receive your newspaper from the
same company that supplies your Internet
access you are experiencing supplier
convergence.
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The Movement Toward
Intellectual Computing
Automatic Speech Understanding
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Automatic speech recognition has come a
long way in the past several years, but it
still has a long way to go.
If we someday create intelligent software,
then speech recognition will become
speech understanding.
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The Movement Toward
Intellectual Computing
People Will Still Make The Decisions
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Regardless of how
intelligent a computer
system may become, it
will never completely
replace people in all
aspects of decision
making.
On Your Own
Where Should the
Decision Rest?
(p. 444)
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The Changing Of Physiological
Interaction
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__________ - the use of your physical
characteristics – such as your fingerprint,
the blood vessels in the retina of your eye,
the sound of your voice, or perhaps even
your breath – to provide identification.
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The Changing Of Physiological
Interaction
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__________– a system that not only
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__________– a three-dimensional
captures spoken words but also
distinguishes word groupings to form
sentences.
computer simulation in which you actively
and physically participate.
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The Changing Of Physiological
Interaction
Cave Automatic Virtual Environment
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CAVE (cave automatic virtual
environment) - a special 3-D virtual reality
room that can display images of other people
and objects located in other CAVEs all over the
world.
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__________– devices that create, capture,
and/or display images in true three-dimensional
form.
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The Changing Of Physiological
Interaction
Cave Automatic Virtual Environment
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Increasing Portability and
Mobility
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__________ refers to how easy it is for
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__________ encompasses what you
you to carry around your technology.
have the ability to do with your technology
while carrying it around.
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Increasing Portability and
Mobility
Free Internet Phone Calls
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Increasing Portability and Mobility
Micro-Payments and Financial Cybermediaries
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__________ - techniques to facilitate
the exchange of small amounts of money
for an Internet transaction.
__________ - Internet-based companies
that make it easy for one person to pay
another person over the Internet.
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Increasing Portability and
Mobility
Wearable Computers
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Wearable computer -
a fully-equipped
computer that you wear
as a piece of clothing or
attached to a piece of
clothing similar to way
you would carry your
cell phone on your belt.
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Increasing Portability and
Mobility
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__________ - a technology-enabled
microchip implanted into the human
body. Implant chips server two
functions:
1.
2.
Contains memory which stores important
information about you.
Many of these chips are GPS-enabled.
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Increasing Portability and
Mobility
Implant Chips
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Global positioning
system (GPS) - a
collection of 24 earthorbiting satellites that
transmit radio signals
to determine
longitude, latitude,
speed, and direction of
movement.
Team Work
Selling the Idea of
Implant Chips at
Your School
(p. 451)
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The Digital Frontier
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__________– marked by the electronic movement of
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Last-mile bottleneck problem - occurs when
all types of information, not limited to numbers, words,
graphs, and photos but including physiological
information such as voice recognition and synthesization,
biometrics (your retina scan and breath for example),
and 3-D holograms.
information is traveling on the Internet over a very fast
line for a certain distance and then comes near your
home where it must travel over a slower line.
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The Digital Frontier
Three-Dimensional Technology
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Three-dimensional (3-D) technology
- presentations of information that give
you the illusion that the object you’re
viewing is actually in the room with
you.
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The Digital Frontier
Digital Cash
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Digital cash
(also called
electronic cash
or e-cash) - an
electronic
representation of
cash.
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The Rebirth of E-Commerce
Broadening of E-Government
Four primary focuses in the e-government arena:
1.
2.
3.
4.
Government-to-Government (G2G) –
performing electronic commerce activities within a
single nation’s government.
Government-to-Business (G2B) – performed
between a government and its business partners.
Government-to-Consumer (G2C) – performed
between a government and its citizens or
consumers.
International Government-to-Government
(IG2G) – performed between two or more
governments.
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The Rebirth of E-Commerce
Broadening of E-Government
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The Rebirth of E-Commerce
Explosion of C2C E-Commerce
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Of all the types of private-sector ecommerce activities – B2B, B2C, C2C,
and C2B – the least amount of revenue
dollars right now is in the C2C
(consumer-to-consumer) space.
We expect that to change rather
dramatically in the next several years.
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The Most Important
Considerations
The Necessity of Technology
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Technology is a necessity today.
It’s hard to imagine a world without
technology.
Just as we need electricity to function on an
everyday basis, we need technology as well.
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The Most Important
Considerations
Closing the Great Digital Divide
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The power of technology needs to be
realized on a worldwide scale.
We cannot afford to have any technologychallenged nation or culture (within
reason).
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The Most Important
Considerations
Technology for the Betterment of People
and Society
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As you approach the development and
use of technological innovations (or
even standard technologies), think in
terms of the betterment of people and
society in general.
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The Most Important
Considerations
Exchanging Privacy for Convenience
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You need to consider how much of your
personal privacy you’re giving up in
exchange for convenience.
Everyday you’re giving up just a little more
privacy in exchange for a little more
convenience.
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The Most Important
Considerations
Ethics, Ethics, Ethics
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Ethics guide your
behavior that affects
other people.
It’s quite possible to be
very ethical and very
successful.
On Your Own
Necessity,
Convenience,
and Privacy
(p. 458)
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Closing Case Studies
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Airtexting: Wave Your Cell Phone
Message In The Air
 Are cell phones a technology of
convenience or necessity?
Stadiums Of The Future
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Can you think of any other industries that
are implementing technology-based
activities?
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Summary
Assignments & Exercises
1.
2.
3.
4.
5.
Researching wearable computers
Information supplier convergence in
your area
Finding a good automatic speech
recognition system
Understanding the relationships
between trends and technological
innovations
Making a phone call on the internet
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Summary
Assignments & Exercises
6.
7.
8.
Learning about financial cybermediaries
Researching intelligent home appliances
Researching e-government services
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Visit the Web to Learn More
www.mhhe.com/haag
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MBA programs
Specialized MBA programs
Graduate school information and tips
Tele-Education (distance learning)
Speech recognition
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