Mgt 2700B – Secondary Assignment
Concept Matrix
This is an example of a concept matrix. In the article by Watson & Webster, they just have an ‘x’ but I believe it is more useful to write a short statement or phrase.
Concepts (key concepts that you have defined)
Ex. Research Methods
Article
Ex.
Alternate ways of
seeking knowledge
in consumer
research (1988)
Hudson & Ozanne
Philosophy
Ontology – Nature
of Reality
Axiology – truth or
understanding
Pure/applied
Knowledge
Methods
Epistemology –
knowledge
generation
Data gathering
techniques
Validity
Theory
Geertz –
Interpretive
Type of research