L.A. Buffet Restaurant
Janet Chiwele
NingXin Huang
Joanna Mnich
Olena Olenchuk
AKM Shafiuddin
4/13/2020
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Agenda
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Mission
Objective
Management team
Marketing
Location &Layout
Finance
Personnel
Conclusion
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Mission
To offer enjoyable dinning
experience, support by excellent
customer service
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Objectives for five years
Increase sales by 5-10% annually
 Hire professional accountant
 Hire assistant operation manager
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Management Team
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Shafi – founder & owner
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Accounting degree from U of L
Mentor – consulting team
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Agenda
Marketing
 Location &Layout
 Finance
 Personnel
 Conclusion
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Target Market
Middle & Low income families
 Students
 local business people
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SWOT Analysis
Strength
Weakness
Unique
Few
style
Little experience
Limited Budget
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competitors
Opportunity
Threats
Fast
Growing city
Potential market
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Lots
L.A Buffet
of exiting restaurants
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Marketing Mix
Product: Buffet style
Price
home-style
modern
Canadian and world cuisines
Place
competition-based
Promotion
Mayor
Magrath Drive, south
Lethbridge
Newspaper,
L.A Buffet
yellow page
Flyers
Coupons,
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pricing
frequent user card
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Agenda
Location &Layout
 Finance
 Personnel
 Conclusion
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Location
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Layout
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Agenda
Finance
 Personnel
 Conclusion
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Financials
Market potential: $41 955 399.85
 Market share: 0.55%
 Market share in revenue: $230 207.96
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L.A Buffet projected income
28392,58
30 000
24477,78
25 000
25258,66
21642,51
[$]
20 000
2006
2007
15 000
2008
2009
10 000
5 000
2010
2455,51
0
Time [years]
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L.A Buffet projected cash flow
350 000
300 000
250 000
[$]
200 000
150 000
100 000
50 000
0
Tim e [years]
-50 000
2006
2007
2008
2009
2010
Total Cash Inflows:
297 207,96
238 692,46
264 939,49
281 292,75
299 061,41
Total cash outflows:
300 233,84
227 557,24
250 141,22
262 050,56
272 241,36
-3 025,89
11 135,22
14 798,27
19 242,20
26 820,05
Net Income:
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Financing
Start-up cost: $65 000
 Equity: $27 000
 Bank loan: $40 000 at 8% annually
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Amortized installment fixed rate loan from the Royal
Bank
 7 years for repayment
 Monthly payments of $623.45
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Agenda
Personnel
 Conclusion
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Personnel
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Administrative structure:
Owner/Manager
 2 Chefs
 2 Cooks
 3 servers
 Host/bartenders
 Kitchen assistants
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Organizational chart
Owner /
General Manager
Hosts
Chefs
Cooks
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Servers
/bartenders
Kitchen
Assistants
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Operation Hours
Open Monday-Friday 11:00 a.m.-11:00 p.m.
 Open Saturday & Sunday 11:00 a.m. – 12:00p.m
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Hiring Process
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Recruitment:
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Channel of recruitment
 Newspaper
advertising,
 Educational institutions,
 Employment agencies,
 Walk-ins
Job applications forms will be collected based on
this, the person with the skills and experience
needed would be hired.
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Hiring process
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Training:
Formal training
 On-job training for first few weeks.
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Evaluation &Feedback:
The first three months observation of performance
 Evaluation given each month;
 Provide guidance for the job;
 Answering questions, getting or giving feedback.
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Structure
L.A. Buffet is a creative idea of the sole owner
Shafi
 Simple organizational structure.
 Accounting and payroll functions done in house
by the owner/manager
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Conclusion
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New and healthy concept
Provide unlimited healthy food
Located in South Lethbridge
Targeting mid, low income
families, students, local business
people
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Questions
???
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