April 17, 2020
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Integrated Marketing Communications
Packaging
Sales
Promotion
Point of
Purchase
Publicity
Media
Advertising
Direct
Response
Public
Relations
Interactive
Marketing
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Direct
Marketing
Advertising
Special
Events
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April 17, 2020
“Coordinating the various components of communications so that all of the components work together to achieve common objectives.”
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April 17, 2020
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Considerations for developing a promotional mix include:
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Type of product
• Buyer’s decision process
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Stage of product life cycle
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Channels of distribution
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An inquiry (store visit)
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Product trial (individual sale)
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Adoption of the product (for population)
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Brand image (company image)
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Store patronage
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Customer loyalty
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Recommendation
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Paid, sponsor-identified, nonpersonal
(media) communications.
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Non-paid, unsponsored, nonpersonal
(media) communications.
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April 17, 2020 Advertising
Special Event
Sponsorship
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DuPont Uses Public Relations to Enhance Its
Corporate Image
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Public Relations
October 12, 1998
STOCKHOLM, Sweden (CNN) -- Three U.S. scientists whose work going back decades led to the use of the wildly popular Viagra anti-impotence drug won a Nobel Prize on Monday. They discovered that the body uses nitric oxide to regulate blood vessels, a finding that helped in developing Viagra.
The discovery about nitric oxide -- a colorless gas long considered just an air pollutant -- also has applications for treating conditions ranging from heart disease to shock.
The winners. The $978,000 prize for the category "physiology and medicine" is awarded by Sweden's
Karolinska Institute. This year's awards is divided equally among the three pharmacologists:
Robert Furchgott, 82, does his work at the State University of New York in Brooklyn. "I'm very pleased,“ he said at his Long Island home. "I truly wasn't sure I'd ever get an award like this. I wasn't sure that I deserved it."
Zouis Ignarro , 57, is a professor at the University of California-Los Angeles. His wife, Dr. Sharon
Williams, said her husband is "thrilled" and "very surprised." Ignarro was traveling in Europe when he received the news.
Ferid Murad, 62, is a researcher at the University of Texas Medical School in Houston and formerly did work at the University of Virginia. Having worked independently of the other two winners, he called the announcement "a delightful surprise." ( 498 K/ 8 sec. AIFF or WAV sound)
Murad discovered in 1977 that nitroglycerin and similar substances releasenitric oxide, which relaxes smooth muscle cells.
The Associated Press and Reuters contributed to this report.
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FACTOR
Control
Credibility
Reach
Frequency
Cost
Flexibility
Timing
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ADVERTISING PUBLICITY
Great
Lower
Little
Higher
Achievable
Schedulable
Specific
High
Specifiable
Undetermined
Low
Unspecified
Low
Tentative
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Direct Response Advertising
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Direct marketing strategies
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Direct mail
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Cataloging
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Telemarketing
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Direct response ads
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Internet sales
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April 17, 2020
VIAGRA® (sildenafil citrate) is the #1 prescribed medicine for erectile dysfunction (ED) in the U.S. and has been used by nearly 10 million men. At this site —which has had 7,751,000 visits—you can learn how VIAGRA can help you treat your ED, whether it be occasional or more frequent. Get information on how to:
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April 17, 2020
The happiest shoe surprise
I’ve had in years!
They’re r-e-a-l-l-y comfortable all day long and they’re amazingly versatile
So says Kim Gille, our Workflow Coordinator. She's been testing these Women's
Athletic Slides on the job and elsewhere for a couple months now. "And the uppers are longer than on most slides, so they stay on your feet. Plus one other thing — you know how your feet change size over the course of a day? See these little elastic gores? Never too tight, never too loose."
Yes, it's true that Lands' End pays Kim. But not to praise our shoes.
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Packaging is More Than a Container
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April 17, 2020
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Introduce new products
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Get existing customers to buy more
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Attract new customers
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Combat competition
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Maintain sales in off season
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Increase retail inventories
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Tie in advertising & personal selling
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Enhance personal selling efforts
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