Group
Influences
Income
& Social
Class
cultures
1
1
1
1
2
2
2
2
2
3
3
3
3
3
4
4
4
4
4
5
5
5
5
5
Household
Individual
Decision
Making
1
Family &
Age Sub
Family & Household
for 1
Which of the following is NOT a reason
for marketers to know about
families and households?
A. impart lifestyle and consumption
values to their members
B. influential in consumption decisions
C. make several joint purchase
decisions
D. All of the above are important
Answer
Family & Household
for 1
D. All of the
above are
important
Back to the Game
Family & Household
for 2
Which group is most likely to spend their
money on cars, fridges, cookers, life
assurance, durable furniture, holidays
a. Newly married couples
b. Bachelors/bachelorettes
c. Full nest 1
d. Empty nest 1
Answer
Family & Household
for 2
a. What are
Newly Married
Couples
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Family & Household
for 3
This person controls the flow of
information to other members
A. Information gatherers
B. Gatekeepers
C. Initiators
D. influencers
Answer
Family & Household
for 3
B. What are
Gatekeepers
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Family & Household
for 4
In this type of Decision making, the group
agrees on the desired purchase
differing only in terms of how it will be achieved.
A. Joint decision making
B. Consensual decision making
C. Accommodative decision making
D. Autonomous decision making
Answer
Family & Household
for 4
B What is
Consensual
Decision Making
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Family & Household
for 5
Which of the following is not a
critical Consumption factor for
families and households
A. number of people (children and adults)
in the family
B. the ages of the family members
C. Number of employed adults
D. The decision making process
Answer
Family & Household
for 5
D. Decision making
process
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Individual Decision
Making for 1
In this form of problem solving the
decision is perceived to carry a fair
degree of risk so the consumer tries to
collect as much info as possible and
carefully evaluates each product
alternative
A. Limited problem solving
B. Extended problem solving
C. Habitual problem solving
D. Involved problem solving
Answer
Individual Decision
Making for 1
B. What is
Extended Problem
Solving
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Individual Decision
Making for 2
The total demand for all brands
in a product category is
called:
A. Evoked demand
B. Secondary demand
C. Primary demand
D. Total demand
Answer
Individual Decision
Making for 2
C. What is primary
demand?
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Individual Decision
Making for 3
The immediate set of choices/brands that
come to mind for purchase, plus
products prominent in the environment
A.
B.
C.
D.
Retrieval set
Inept set
Evoked set
Brand set
Answer
Individual Decision
Making for 3
C. What is the
Evoked set
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Individual Decision
Making for 4
The place a product or service
occupies in consumers'
minds on important
attributes relative to
competitive offerings.
A. Evoked set
B. Product positioning
C. Brand awareness
D. Brand personality
Answer
Daily
Double
Individual Decision
Making for 4
B. What is Product
Positioning
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Individual Decision
Making for 5
"rules of thumb" people use to make
judgements and decisions, such as
never buy a car in the first model year
A.
B.
C.
D.
Heuristics
Sunk cost fallacies
Differentiators
Surrogate indicators
Answer
Individual Decision
Making for 5
A. What are
Heuristics
Back to the Game
Group Influences
for 1
These groups are most likely to
Influence a person’s values,
beliefs, attitudes and behaviors.
A. Market mavens
B. Associative reference group
C. Comparative network group
D. Normative reference group
Answer
Group Influences
for 1
D. What is a
Normative Reference
Group
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Group Influences
for 2
The Salesperson who
compliments you on your wise
purchase of a pair of pants has
this sort of power
A. Reward power
B. Value expressive power
C. Referent power
D. Legitimate power
Answer
Group Influences
for 2
A. What is reward
power
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Group Influences
for 3
Which of the following is NOT
a function of reference
groups.
A.Value expressive
B.Utilitarian
C.Informational
D.Ego-defensive
Answer
Group Influences
for 3
D. What is egodefensive
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Group Influences
for 4
This type of informal communications
about a business or its products can
be either negative or positive and is
often considered the most powerful
of all marketing methods
A. Comparative advertising
B. Word of mouth
C. Reference group marketing
D. Guerrilla marketing
Answer
Group Influences
for 4
B. What is Word of
Mouth
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Group Influences
for 5
These central figures in WOM
communication are knowledgeable
about products and their advice is
taken seriously by others
A.
B.
C.
D.
Reference leaders
Satisfied/unsatisfied Customers
Opinion leaders
Role models
Answer
Group Influences
for 5
C. What are
opinion Leaders
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Income & Social Class for 1
Which of the following is not a
marketing implication of ethnic
subcultures
A. The media they read, listen to or
watch
B. The amount of disposable income
they have
C. Their geographic distribution
D. The language they prefer
communication in
Answer
Income & Social Class for 1
B. The amount of
disposable income
they have
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Income & Social Class for 2
relatively permanent strata in
a society that are distinct
subcultures are called
A. Castes
B. Social Strata
C. Social Classes
D. Status levels
Answer
Income & Social Class for 2
C. What are social
classes
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Income & Social Class for 3
These conspicuously
consumed goods are used to
provide evidence of wealth.
A. Status symbols
B. Fraudulent symbols
C. Insignias
D. Comparative consumption
goods
Answer
Income & Social Class for 3
A. What are status
symbols
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Income & Social Class for 4
This social class is often likely to
approach consumption from a more
aesthetic perspective than other
classes
A. Middle class
B. Lower class
C. Upper class
D. None of the above. They are all
equally likely to approach
consumption from an aesthetic
perspective
Answer
Income & Social Class for 4
C. What are the
upper classes
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Income & Social Class for 5
This occurs when consumers
deliberately mock a trend by carefully
selecting products and consumption
patterns that are not the current
fashion or style
A. Fashion mockery
B. Parody display
C. Fraudulent symbolism
D. Status symbol mockery
Answer
Daily
Double
Income & Social Class for 5
B. What is parody
display?
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Age Subcultures for 1
These people are of similar
ages and have undergone
similar experiences
A. Reference group
B. Nostalgia community
C. Experiential subculture
D. Age Cohort
Answer
Age Subcultures for 1
D What is an age
cohort
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Age Subcultures for 2
Which of the following is NOT a way
Children impact the Marketplace?
A. Directly influencing the spending
of their parents.
B. Indirectly influencing the
spending of their parents e.g.
necessities
C. spending their own money
D. Children impact the market in all
of the above ways
Answer
Age Subcultures for 2
D. Children impact
the market in all
of the above
ways
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Age Subcultures for 3
One of the best ways to reach
university students them is
through
A. Radio
B. Local newspapers
C. College/university newspapers
D. flyers
Answer
Age Subcultures for 3
C. What are
college/univ
newspapers/
magazines
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Age Subcultures for 4
A section of the population,
(US) controlling over $7
trillion in wealth
A. The Elderly
B. Teens
C. Generation X
D. Baby boomers
Answer
Age Subcultures for 4
D. What are Baby
Boomers
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Age Subcultures for 5
Which of the following is NOT a reason general
marketing strategies are modified to fit specific
age groups
A. Because Age exerts a significant influence on
identity
B. Because Marketers need to know how to
communicate with members of an age group in
their own language
C. Because Consumers undergo predictable changes
in their values, lifestyles, and consumption
patterns as they move through their life cycle
D. None of the above. All are reasons for modifying
marketing strategies
Answer
Age Subcultures for 5
D. None of the above.
All are reasons for
modifying marketing
strategies
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