2016 University of Massachusetts
Dartmouth Student Outlook Study
Presented By:
The University of Massachusetts Dartmouth
Charlton College of Business
Center for Marketing Research
SPRING 2016
UNIVERSITY OF MASSACHUSETTS DARTMOUTH
CHARLTON COLLEGE OF BUSINESS
CENTER FOR MARKETING RESEARCH
The Charlton College of Business, Center for Marketing Research at the University of Massachusetts
Dartmouth is a unique and affordable marketing assistance center. The Center is dedicated to facilitating the
economic development of the region by providing an affordable, high-quality economic alternative to
meeting business needs for research, training, and consulting in all aspects of Marketing. Through the Center,
businesses can secure direct access to the full resources of the University, expertise of the Center’s faculty
and staff and assistance from selected faculty-supervised students.
Nora Ganim Barnes, Ph.D.
Chancellor Professor of Marketing
University of Massachusetts Dartmouth
Center Director
EXECUTIVE STAFF
Nora Ganim Barnes, Ph.D
Director
Ava Lescault, MBA
Senior Research Associate/Associate Director
Correspondence and inquiries should be addressed to the Center for Marketing Research, University of
Massachusetts Dartmouth, 200 Mill Road Suite 150A, Fairhaven, Massachusetts, 02719 (telephone: 508-9998756; fax 508-910-6297; email: NBarnes@umassd.edu.
Copyright  Center for Marketing Research. All rights reserved. This document may not be reproduced in
any form without prior written permission from the Center for Marketing Research.
Website address: www.umassd.edu/cmr
The information and analysis in this report does not represent an official statement or view of the University
of Massachusetts.
SPRING 2016
Introduction
Almost 400 students (both graduate and undergraduate) were surveyed during the
Spring 2016 semester. They were asked about how prepared they were to secure a job
in their field upon graduation, if they planned to stay in the SouthCoast region and
what would be important to them when choosing a potential employer. Students were
also asked about their concerns about student debt and social issues as well as their
intention to vote in the 2016 Presidential Election. Students provided information on
their anticipated salary, standard of living and even their daily use of social media.
The outcome is a portrait of young people who are socially connected, confident,
optimistic and putting a priority on a satisfying job over a high salary or the length of a
contract. They support Bernie Sanders although a quarter of them have not yet
registered to vote.
SPRING 2016
TABLE OF CONTENTS
KEY HIGHLIGHTS……………………………………………………………………
1
RESEARCH OBJECTIVES…………………………………………………………..
2
METHODOLOGY……………………………………………………………………..
3
PROFILE OF SAMPLE …………………………………………………………….
4
SURVEY INSTRUMENT ………………………………………………………….
5
SIGNIFICANCE TEST ……………………………………………………………....
11
FINDINGS ………………………………………………………………………………
12
SPRING 2016
KEY HIGHLIGHTS
 93% of students surveyed feel they will be able to find a job in their field after graduation.
 57% of students surveyed would like to stay in the SouthCoast area after graduating.
 80% of students surveyed said when choosing a place of employment, job satisfaction was
very important, 42% said high salary, and 41% said length of contract were very important.
 58% of students surveyed said they are very concerned about student debt, 51% said
inequality, 45% said health care and 42% are concerned about terrorism.
 74% of students surveyed plan to enjoy the same or a higher standard of living than their
parents.
 The top 3 most coveted potential employers are Google, Massachusetts General Hospital or
Apple.
 47% of respondents are not registered or do not plan to vote in the next Presidential Election.
SPRING 2016
1
RESEARCH OBJECTIVES
To assess the outlook of college students on issues including
employment, education, politics and social mobility.
The research goals aim to provide the following critical insights:
 To examine students’ assessment of their educational preparedness
 To assess important characteristics of employment opportunities
 To assess attitudes and opinions on current issues
 To determine students’ desire to relocate
SPRING 2016
2
METHODOLOGY
RESEARCH DESIGN
Survey
RESEARCH METHOD
Campus Intercept
SAMPLING DESIGN
Non-Probability
SAMPLING METHOD
SAMPLE POPULATION
Convenience Sample on University of Massachusetts
Dartmouth Campus
Students Enrolled at University of Massachusetts
Dartmouth
(N=8,916)
DATA COLLECTION PERIOD
February – March 2016
SAMPLE SIZE
(ERROR AT THE 95%
CONFIDENCE LEVEL)
396 (±5%)
SPRING 2016
3
Profile of Sample
Type of Degree:
Undergraduate
Graduate
Gender:
Male
Female
Age:
18-20
21-23
24-26
27-29
30 or Older
Employment:
Full-Time
Part-Time
Unemployed
Living Situation:
Own
Rent
Live on Campus
Live with Parents
%
#
80%
20%
(317)
(79)
50%
50%
(197)
(199)
37%
46%
10%
5%
2%
(148)
(180)
(40)
(19)
(9)
8%
57%
35%
(31)
(227)
(138)
2%
25%
50%
24%
(9)
(97)
(197)
(93)
SPRING 2016
4
SURVEY INSTRUMENT
1. What type of degree are you currently working on?
Bachelor’s ____ Master’s ____
Doctoral ____
Law ____
Certificate ____
2. What is your major/program of study?
Charlton College of Business ____
College of Arts and Sciences ____
College of Engineering ____
College of Nursing ____
College of Visual and Performing Arts ____
School of Law ____
School for Marine Science and Technology ____
Graduate students please skip to question 5
3. Do you plan to attend graduate school?
Yes ____
No ____
Undecided ____
(If no or undecided, skip to question 5)
4. Do you plan to attend graduate school at UMass Dartmouth?
Yes ____
No ____ If no, why not? ___________________________________________________
Undecided ____
5. How well do you think your academic program will prepare you for a job in your field?
Well Prepared ____
Somewhat Prepared ____
Not Prepared at All ____
SPRING 2016
5
SURVEY INSTRUMENT
6. How likely do you feel you will be able to find a job in your field after graduation?
Very Likely ____ Somewhat Likely ____ Somewhat Unlikely ____ Very Unlikely ____
If somewhat unlikely or very unlikely, why?
________________________________________________________________________
________________________________________________________________________
The SouthCoast of Massachusetts is the region of southeastern Massachusetts consisting of southern Bristol
and Plymouth counties bordering Buzzards Bay, and includes the cities of Fall River, New Bedford, the
southeastern tip of East Taunton and nearby towns.
7. Do you want to stay in the SouthCoast area after graduating?
Yes, if a job is available I do ____
No, I do not want to stay in the SouthCoast ____
If no, why not?
________________________________________________________________________
________________________________________________________________________
8. What do you anticipate your starting salary will be when you get a job in your field after
completing your degree?
Less than $30,000 ____ $30,000-$50,000 ____ More than $50,000 ____
SPRING 2016
6
SURVEY INSTRUMENT
8. What do you anticipate your starting salary will be when you get a job in your field after
completing your degree?
Less than $30,000 ____ $30,000-$50,000 ____ More than $50,000 ____
9. When choosing a place of employment, how important are the following?
Very Important
Somewhat
Important
Somewhat
Unimportant
Very Unimportant
Attractive Benefits Package
Emphasis on Ethical and Social Responsibility
High Salary
Job Satisfaction
Length of Hiring Contract
Flexible Work Options
Healthy Work/Life Balance
Opportunity for Upward Mobility
Other , please specify:
10. If you could choose any company to work for, who would it be and why?
Company: ______________________________________________________________
Reason: ________________________________________________________________
SPRING 2016
7
SURVEY INSTRUMENT
11. How concerned are you with the following current issues?
Very
Somewhat
Not Concerned at All
Concerned
Concerned
The Economy
The Job Market
Healthcare
The Environment
Inequality
Terrorism
Student Debt
12. Do you think your generation will have more, less, or the same opportunities as the
generations before you?
More ____
Same Amount ____
Less ____
13. Do you think you will enjoy a lower, the same or a higher standard of living than
your parents did when they were starting out?
Lower ____
Same ____
Higher ____
14. Do you plan to vote in the next Presidential Election?
Yes____
No____
Not Registered to Vote ____
As of today which candidate would you most likely consider voting for President?
___________________________________________________________________
SPRING 2016
8
SURVEY INSTRUMENT
15. Are you active on social networking sites on a daily basis?
Yes ____
No ____
If yes, which ones?
(Check as many as apply)
Facebook ____ Twitter ____ Instagram ____
Pinterest ____
16. Are you currently employed?
Yes ____ If yes, are you employed? Full-Time ____ or
No ____ (If no, please skip to question 18)
Snapchat ____
Part-Time ____
17. How would you characterize your current employment?
(Please select only one)
A Career ____
A Stepping Stone to a Career ____
Just a Job to Get By ____
18. How much money do you have saved? $_________
19. Which of the following describes you?
Single ____
In a Relationship ____
Married ____
20. Do you have children?
Yes____
No____
SPRING 2016
9
SURVEY INSTRUMENT
21. What is your annual individual income?
Less than $25,000 ____
$25,000-$49,999 ____ $50,000-$74,999 ____
$75,000 or More ____
I Do not Have My Own Income ____
22. What best describes your living situation?
Own ____ Rent ____ Live On Campus ____
Live with Parents ____
23. What is your gender?
Male ____ Female ____
24. What is your age?
18-20 ____
21-23 ____
24-26 ____
27-29 ____
SPRING 2016
30 or Older ____
10
SIGNIFICANCE TEST
A Chi-Square test was performed on this data. The data in this study test
significant at .000, which indicates the findings are statistically valid.
SPRING 2016
11
FINDINGS
SPRING 2016
12
Q1: What
of degree
are
you currently
working
on?
Q1: What
type oftype
degree
are you
currently
working
on?
100%
90%
80%
80%
70%
60%
50%
40%
19%
30%
20%
1%
1%
10%
0%
0%
Bachelor's
Master's
Doctoral
Law
Certificate
(n=396)
(n=396)
SPRING 2016
13
is major/program
your major/program
of study?
Q2: Q2:
WhatWhat
is your
of study?
100%
90%
80%
70%
60%
50%
40%
39%
26%
23%
30%
20%
6%
10%
4%
1%
1%
0%
Charlton
College of
Business
College of
Arts and
Sciences
College of
Engineering
College of
Nursing
College of
Visual and
Performing
Arts
School of
Law
School for
Marine
Science and
Technology
(n=396)
SPRING 2016
14
Q3: Do you plan to attend graduate school?
Q3: Do you plan to attend graduate school?
100%
90%
80%
70%
52%
60%
50%
32%
40%
16%
30%
20%
10%
0%
Yes
No
Undecided
(n=396)
SPRING 2016
15
you plan
to attend
graduate
school
at UMass
Q4: Do youQ4:
plan Do
to attend
graduate
school
at UMass
Dartmouth?
Dartmouth?
100%
90%
80%
70%
60%
38%
50%
37%
25%
40%
30%
20%
10%
0%
Yes
No
Undecided
(n=396)
SPRING 2016
16
Q4: Do you plan to attend graduate school at UMass Dartmouth?
(If no, why not?)
Response
Frequency
Doesn’t offer the program I want
I want to go to another country
I have chosen another University
I do not like the location
I am not interested in furthering my education
I want to go to Med School
I would like to attend a private university
I want to attend a better University
This school does not have a good reputation
I am looking for a more renowned business school
I need a change
There are better programs elsewhere
I want to experience a more technical school
Other schools look better on resume
The graduate programs are subpar
They don’t have a strong civil engineering graduate
program
I would like to go to a bigger school for more
exposure to research challenges and extra-curricular
activities
SPRING 2016
14
6
5
4
4
4
2
2
2
2
1
1
1
1
1
1
1
17
Q5: How well do you think your academic program will prepare
Q5: How well do you think your academic program will prepare you for a
you for a job in your field?
job in your field?
100%
90%
80%
70%
51%
60%
44%
50%
40%
30%
5%
20%
10%
0%
Well Prepared
Somewhat Prepared
Not Prepared at All
(n=396)
SPRING 2016
18
Q6: How likely do you feel you will be able to find a job in your
Q6: How likely do you feel youfield
willafter
be able
to find a job in your field after
graduation?
graduation?
100%
90%
80%
70%
51%
60%
42%
50%
40%
30%
20%
6%
1%
10%
0%
Very Likely
Somewhat Likely
Somewhat Unlikely
Very Unlikely
(n=396)
SPRING 2016
19
Q6: How likely do you feel you will be able to find a job in your field
after graduation?
(If somewhat unlikely or very unlikely, why?)
Response
Frequency
The job market in my field is saturated/no jobs
Because I am an International student
I dislike my major/field
I don’t have enough experience
I haven’t learned enough
The school doesn’t have a good ranking
Social work field varies from degree obtained
Depending if I am prepared for MTELS
The field of crime and justice is difficult
I do not plan to use my degree in the future
Music is not the most appreciated major/field
I am not famous enough
There is barely any help for getting internships.
There is lack of motivation from staff. There is more
discouragement than motivation to succeed after
college.
SPRING 2016
5
4
3
3
3
2
1
1
1
1
1
1
1
20
Dowant
you want
to in
stay
the SouthCoast
area graduating?
after graduating?
Q7: Q7:
Do you
to stay
theinSouth
Coast area after
100%
90%
80%
57%
70%
43%
60%
50%
40%
30%
20%
10%
0%
Yes, if a job is available I do
No, I do not want to stay in the South
Coast
(n=396)
SPRING 2016
21
Q7: Do you want to stay in the SouthCoast area after graduating?
(If no, why not?)
Response
Frequency
I want to move to Boston
There are no job opportunities here
I am not from here/I want to move home
I don’t like the cold weather
I am going back to my country
I want to move to a bigger city
I don’t like it here
I want to move
I want to explore other areas
I want to move to another country
I want to travel
I don’t like cities
It is not a good city
I want to move to the West Coast
The cost of living is too high
I want to be close to family
I am unsure/undecided
SPRING 2016
24
23
22
14
11
9
7
7
5
4
4
3
3
3
2
2
2
22
Q7: Do you want to stay in the SouthCoast area after graduating?
(If no, why not?)
Response
Frequency
It is boring
I like the East Coast
I like New England as a whole
I like the Northern states better
I want to be the CEO of a company in California
I would like to live outside New England as an
Engineer
I would rather expand
I am in the Military and will be stationed elsewhere
I am moving for grad school
There are no art galleries
It is not a friendly environment
I am not interested
It is not where I want to be
Personal Reasons
There is no transportation
I want different scenery
SPRING 2016
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
23
Q8: WhatQ8:
do you
anticipate
your starting
salary
will be
whenwill
youbeget
a jobyou
What
do you anticipate
your
starting
salary
when
inget
your
field
your degree?
a job
in after
your completing
field after completing
your degree?
100%
90%
80%
70%
47%
60%
42%
50%
40%
30%
11%
20%
10%
0%
Less than $30,000
$30,000-$50,000
More than $50,000
(n=396)
SPRING 2016
24
Q9: When choosing a place of employment, how important are the
Q9: When choosing a place of employment,
following?how important are the
following? (Attractive
(Attractive Benefits
Benefits Package)
Package)
100%
90%
80%
70%
53%
60%
43%
50%
40%
30%
20%
4%
1%
10%
0%
Very Important
Somewhat
Important
Somewhat
Unimportant
Very Unimportant
(n=396)
SPRING 2016
25
Q9: When choosing a place of employment, how important are the
Q9: When choosing a place of employment,
following?how important are the
following? (Emphasis
(Emphasis on
on Ethical
Ethical and
and Social
SocialResponsibility)
Responsibility)
100%
90%
80%
70%
60%
47%
40%
50%
40%
30%
10%
20%
2%
10%
0%
Very Important
Somewhat
Important
Somewhat
Unimportant
Very Unimportant
(n=396)
SPRING 2016
26
Q9: When choosing a place of employment, how important are the
Q9: When choosing a place of employment, how important are the
following?
following? (High Salary)
(High Salary)
100%
90%
80%
70%
60%
51%
42%
50%
40%
30%
20%
6%
1%
10%
0%
Very Important
Somewhat
Important
Somewhat
Unimportant
Very Unimportant
(n=396)
SPRING 2016
27
Q9: When choosing a place of employment, how important are the
Q9: When choosing a place of employment,
following? how important are the
following?(Job
(Job Satisfaction)
Satisfaction)
100%
90%
80%
80%
70%
60%
50%
40%
18%
30%
20%
1%
1%
10%
0%
Very Important
Somewhat
Important
Somewhat
Unimportant
Very Unimportant
(n=396)
SPRING 2016
28
Q9: When choosing a place of employment, how important are the
Q9: When choosing a place of employment,
following?how important are the
following? (Length
(Length of
of Hiring
HiringContract)
Contract)
100%
90%
80%
70%
60%
41%
47%
50%
40%
30%
10%
20%
2%
10%
0%
Very Important
Somewhat
Important
Somewhat
Unimportant
Very Unimportant
(n=396)
SPRING 2016
29
Q9: When choosing a place of employment, how important are the
Q9: When choosing a place of employment,
following?how important are the
following? (Flexible
(FlexibleWork
WorkOptions)
Options)
100%
90%
80%
70%
60%
46%
43%
50%
40%
30%
10%
20%
1%
10%
0%
Very Important
Somewhat
Important
Somewhat
Unimportant
Very Unimportant
(n=396)
SPRING 2016
30
Q9: When choosing a place of employment, how important are the
Q9: When choosing a place of employment,
following?how important are the
following? (Healthy
(Healthy Work/Life
Work/LifeBalance)
Balance)
100%
90%
80%
70%
70%
60%
50%
27%
40%
30%
20%
3%
0%
10%
0%
Very Important
Somewhat
Important
Somewhat
Unimportant
Very Unimportant
(n=396)
SPRING 2016
31
Q9: When choosing a place of employment, how important are the
Q9: When choosing a place of employment,
following?how important are the
following? (Opportunity
(Opportunity for
for Upward
Upward Mobility)
Mobility)
100%
90%
80%
66%
70%
60%
50%
28%
40%
30%
20%
4%
3%
10%
0%
Very Important
Somewhat
Important
Somewhat
Unimportant
Very Unimportant
(n=396)
SPRING 2016
32
Q9: When choosing a place of employment, how important are the
following?
(% Very Important)
100%
90%
80%
80%
70%
70%
66%
53%
60%
47%
46%
50%
42%
41%
40%
30%
20%
10%
0%
Job
Satisfaction
Healthy
Work/Life
Balance
Opportunity
for Upward
Mobility
Attractive
Benefits
Package
Emphasis on Flexible Work
Ethical and
Options
Social
Responsibility
High Salary
Length of
Hiring
Contract
(n=396)
SPRING 2016
33
Q9: When choosing a place of employment, how important are the
following?
(Other, please specify)
As Stated by Respondent:
 H1B (Visa) filing for international students
 Helping others
 Whether or not it is located in Canada
 Prestige
 Size of the company
SPRING 2016
34
Q10: If you could choose any company to work for, who would it be and
why?
(Company)
Response
Frequency
37
11
9
8
6
6
6
5
4
4
4
4
4
4
4
3
3
Google
Mass General Hospital
Apple
Facebook
I want to work for myself
State/Federal Government
A police department
A big 4 company
Disney
FBI
General Electric
J.P. Morgan
Microsoft
Amazon
SouthCoast Health System
Boston Children’s Hospital
General Dynamics
SPRING 2016
35
Q10: If you could choose any company to work for, who would it be and
why?
(Company)
Response
Frequency
3
3
3
3
3
3
3
3
2
2
2
2
2
2
2
2
2
PWC
Raytheon
Department of Social Services
A Law Firm
Tesla
UMASS Memorial
A University
Blizzard Entertainment
Boston Medical Center
Chevrolet
Ernst & Young
Nike
A Pharmaceutical Company
Public Schools
The District Attorney
An accounting firm
The healthcare industry
SPRING 2016
36
Q10: If you could choose any company to work for, who would it be and
why?
(Company)
Response
Frequency
Research
Tufts Medical Center
Vogue Magazine
Publishing
Johnson & Johnson
Alibaba
Adidas
Adult Swim
American Association of Blood Banking
Armaco Company
ASPCA
Aureus Medical Group
BAE Systems
Barnraisers Group LLC
Beth Israel Deaconess Medical Center
Biogen
Biotech
Bishop Stang
SPRING 2016
2
2
2
2
2
2
1
1
1
1
1
1
1
1
1
1
1
1
37
Q10: If you could choose any company to work for, who would it be and
why?
(Company)
Response
Frequency
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Blum Shapiro
Boston Celtics
Boston Red Sox
Boston Dynamics
Bowtech
Bradley Hospital
Brigham & Women’s Hospital
Center for Disease Control
Chanel
Christeins
Citibank
Coca-Cola
Colour Pop
Consulting Companies
Converse
CPU
Cummings
Dartmouth Public Schools
SPRING 2016
38
Q10: If you could choose any company to work for, who would it be and
why?
(Company)
Response
Frequency
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Dellwire
Dow Chemicals
Ducati
Dunkin’ Donuts
Dyson
E-Clinical Works
EF Tours
Enterprise
Fiskars
Florida Hospital for Children
Ford
General Motors
GI Group
Goldman Sachs
Habib Rafique
Hewlitt Packard
Hubspot
SPRING 2016
39
Q10: If you could choose any company to work for, who would it be and
why?
(Company)
Response
Frequency
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
IBM
Infosys
Instagram
IRS
Interpol
Jacob’s Engineering
JC Penney
Justice Resource Institute
Kraft Sports Group
Kuka Robotics
Lab Zero
Lifecare
Lynch
McKinsey & Co
Mercedes Benz
Milford Regional
MITRE Corporation
SPRING 2016
40
Q10: If you could choose any company to work for, who would it be and
why?
(Company)
Response
Frequency
Major League Baseball
NAING Group
NASA
NSA
Netflix
Newick
Northwestern Mutual
Penguin Records
Pentagram
Pixar
Prestige Worldwide
PWL
Reebok
Rhode Island School of Design
St. Anne’s Hospital
Sanofi Genzyme
Shawsheen Technical High School
SPRING 2016
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
41
Q10: If you could choose any company to work for, who would it be and
why?
(Company)
Response
Frequency
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Sigma Aldrich
Sony
State Street
Stewart Healthcare
Sungevity
T-Mobile
Tetra Tech
The Birthing Place
Twitter
UNICEF
United Nations Security Council
U-Squirrel
VA Medical
V-Moda Headphones
Walter & Shuffain, P.C.
Warby Parker
Waters
SPRING 2016
42
Q10: If you could choose any company to work for, who would it be and
why?
(Company)
Response
Frequency
1
1
1
Whole Foods
World Bank
World Wildlife Fund
SPRING 2016
43
Q10: If you could choose any company to work for, who would it be and
why?
(Reason)
Response
Frequency
Relates to my major/field of study
I enjoy their product/service
Good salary/benefits package
Good work environment
Good company
Reputable Hospital
Prestigious/Good Reputation/Best in field
To help others/serve the community
Dream job/company
Good opportunities
Close to my home/school
I already work/intern there
It is the best for my field of study
Interesting
It’s my passion/goal
There are many research opportunities
Good location
SPRING 2016
46
24
16
15
15
14
12
9
8
8
7
7
6
6
6
4
4
44
Q10: If you could choose any company to work for, who would it be and
why?
(Reason)
Response
Frequency
Job security
Travel Opportunities
International
Good for my career/learning more
I believe in them/admire them
I know someone that works there
They are innovative
I would like working there
There is a strong focus on technology
It would be a good experience
It seems fun
Alumni
I can be my own boss
Suitable
Upward Mobility
There are great people there
I want to work with their leaders
SPRING 2016
4
4
5
3
3
3
3
3
3
2
2
2
2
2
2
2
2
45
Q10: If you could choose any company to work for, who would it be and
why?
(Reason)
Response
Frequency
They are a small business
Availability of careers
Biggest construction company in Pakistan
Citibank has good service and feels safer than other
banks
Concept Art for video games
Creative and High Reward
Employees have good things to say
Enjoy life and work
Exciting experiences
Fast paced, in the city
Flexible work time and place
Huge growing company/family ties within games
division
I am inspired by their designs and quality
I feel like I can run my own office efficiently
I have not put much thought into it
SPRING 2016
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
46
Q10: If you could choose any company to work for, who would it be and
why?
(Reason)
Response
Frequency
Job I want, Can transfer easily to different jobs
My own company
Projects (wide scale)
Solar/going green is my thing
Sponsorship
That is the best option for me
That’s the only company I would work for
They are a well rounded company
They fit the definition of the intended career I
would like
They focus on things I am very interested in
pursuing
They make magic
Very successful indie company
Wide span of labs (options)
Work for future
No Response
SPRING 2016
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
47
Q11: How concerned are you with the following current
Q11: How concerned are you withissues?
the following current issues?
(The (The
Economy)
Economy)
100%
90%
80%
70%
50%
60%
46%
50%
40%
30%
5%
20%
10%
0%
Very Concerned
Somewhat Concerned
Not Concerned at All
(n=396)
SPRING 2016
48
Q11: How concerned are you with the following current
Q11: How concerned are you withissues?
the following current issues?
(The (The
Job Market)
Job Market)
100%
90%
80%
70%
50%
60%
42%
50%
40%
30%
7%
20%
10%
0%
Very Concerned
Somewhat Concerned
Not Concerned at All
(n=396)
SPRING 2016
49
Q11: How concerned are you with the following current
Q11: How concerned are you with
the following current issues?
issues?
(Healthcare)
(Healthcare)
100%
90%
80%
70%
60%
45%
47%
50%
40%
30%
8%
20%
10%
0%
Very Concerned
Somewhat Concerned
Not Concerned at All
(n=396)
SPRING 2016
50
Q11: How concerned are you with the following current
Q11: How concerned are you withissues?
the following current issues?
(The (The
Environment)
Environment)
100%
90%
80%
70%
49%
60%
46%
50%
40%
30%
5%
20%
10%
0%
Very Concerned
Somewhat Concerned
Not Concerned at All
(n=396)
SPRING 2016
51
Q11: How concerned are you with the following current
Q11: How concerned are you withissues?
the following current issues?
(Inequality)
(Inequality)
100%
90%
80%
70%
51%
60%
40%
50%
40%
30%
9%
20%
10%
0%
Very Concerned
Somewhat Concerned
Not Concerned at All
(n=396)
SPRING 2016
52
Q11: How concerned are you with the following current
Q11: How concerned are you with
the following current issues?
issues?
(Terrorism)
(Terrorism)
100%
90%
80%
70%
60%
42%
47%
50%
40%
30%
11%
20%
10%
0%
Very Concerned
Somewhat Concerned
Not Concerned at All
(n=396)
SPRING 2016
53
Q11: How concerned are you with the following current
Q11: How concerned are you with
the following current issues?
issues?
(Student
Debt)
(Student
Debt)
100%
90%
80%
70%
58%
60%
50%
32%
40%
30%
11%
20%
10%
0%
Very Concerned
Somewhat Concerned
Not Concerned at All
(n=396)
SPRING 2016
54
Q11: How concerned are you with the following current
issues?
(% Very Concerned)
100%
90%
80%
70%
58%
51%
60%
50%
49%
46%
50%
45%
42%
40%
30%
20%
10%
0%
Student Debt
Inequality
The Job
Market
The
The Economy
Environment
(n=396)
SPRING 2016
Healthcare
Terrorism
55
Q12: Do you think your generation will have more, less, or
Q12: Do youthe
think
your
generation will
have
more, less,before
or theyou?
same
same
opportunities
as the
generations
opportunities as the generations before you?
100%
90%
80%
70%
60%
38%
50%
33%
29%
40%
30%
20%
10%
0%
More
Same Amount
Less
n=(396)
SPRING 2016
56
Q13: Do you think you will enjoy a lower, the same or a higher
Q13: standard
Do you think
you will
enjoy
lower, the
orthey
a higher
of living
than
youra parents
didsame
when
werestandard
starting out?
of living than your parents did when they were starting out?
100%
90%
80%
70%
60%
43%
50%
31%
26%
40%
30%
20%
10%
0%
Lower
Same
Higher
(n=396)
SPRING 2016
57
Q14: Do you plan to vote in the next Presidential Election?
Q14: Do you plan to vote in the next Presidential Election?
100%
90%
80%
70%
53%
60%
50%
27%
40%
20%
30%
20%
10%
0%
Yes
No
Not Registered to Vote
(n=396)
SPRING 2016
58
Q14: As of today which candidate would you most likely consider voting
for President?
Response
Frequency
134
40
38
10
7
6
6
4
3
2
1
1
2
1
143
Bernie Sanders
Donald Trump
Hillary Clinton
Jeb Bush
Anyone but Trump
Ted Cruz
Marco Rubio
None of them
John Kasich
Ben Carson
Kanye West
Mitt Romney
Ben Carson
Rick Perry
No Response
SPRING 2016
59
Q15: Are you active on social networking sites on a daily
Q15: Are you active on social networking
basis?sites on a daily basis?
80%
100%
90%
80%
70%
60%
50%
40%
20%
30%
20%
10%
0%
Yes
No
(n=396)
SPRING 2016
60
Q15a: Are you active on social networking sites on a daily basis?
Q15: Are you(If
active
social
networking
onasa apply)
daily basis?
yes, on
which
ones?
Check assites
many
(If yes, which ones)?
100%
86%
90%
70%
80%
69%
70%
60%
40%
50%
40%
20%
30%
20%
10%
0%
Facebook
Snapchat
Instagram
Twitter
Pinterest
(n=317)
SPRING 2016
61
Q16:
currently
employed?
Q16:
AreAre
you you
currently
employed?
100%
90%
62%
80%
70%
60%
35%
50%
40%
30%
20%
10%
0%
Yes
No
(n=396)
SPRING 2016
62
Q16a: Are you currently employed?
Q16: Are
you Full-Time
currently employed?
(If yes,
or Part-Time)
(If yes, Full-Time or Part-Time)
88%
100%
90%
80%
70%
60%
50%
40%
12%
30%
20%
10%
0%
Full-Time
Part-Time
(n=258)
SPRING 2016
63
Q17: How would you characterize your current
Q17: How would you characterize your current employment?
employment?
100%
90%
80%
62%
70%
60%
50%
31%
40%
30%
7%
20%
10%
0%
A Career
A Stepping Stone to a
Career
Just a Job to Get By
(n=258)
SPRING 2016
64
Q18: How much money do you have saved?
Response
Frequency
164
80
28
18
17
8
81
Less than $1,000
$1,000-$2,999
$3,000-$4,999
$5,000-$6,999
$10,000 or More
$7,000-$9,999
No Response
SPRING 2016
65
Q19: Which of the following describes you?
Q19: Which of the following describes you?
100%
90%
80%
59%
70%
60%
39%
50%
40%
30%
20%
3%
10%
0%
Single
In a Relationship
Married
(n=396)
SPRING 2016
66
Q20: Do you have children?
Q20: Do you have children?
97%
100%
90%
80%
70%
60%
50%
40%
30%
3%
20%
10%
0%
Yes
No
(n=396)
SPRING 2016
67
Q21: What is your annual individual income?
Q21: What is your annual individual income?
100%
90%
80%
70%
59%
60%
50%
33%
40%
30%
20%
7%
10%
1%
1%
0%
Less than $25,000 $25,000-$49,999
$50,000-$74,999
$75,000 or More
I Do Not Have
My Own Income
(n=396)
SPRING 2016
68
Q22: What best describes your living situation?
Q22: What best describes your living situation?
100%
90%
80%
70%
50%
60%
50%
40%
25%
24%
30%
20%
2%
10%
0%
Own
Rent
Live on Campus
Live with Parents
(n=396)
SPRING 2016
69
Q23: What is your gender?
Q23: What is your gender?
100%
90%
80%
70%
50%
50%
60%
50%
40%
30%
20%
10%
0%
Male
Female
(n=396)
SPRING 2016
70
Q24: What is your age?
Q24: What is your age?
100%
90%
80%
70%
60%
46%
50%
37%
40%
30%
10%
20%
5%
10%
2%
0%
18-20
21-23
24-26
27-29
30 or Older
(n=396)
SPRING 2016
71