Mary Sobba
MU Extension Ag Business Specialist
(573) 581-3231
sobbam@missouri.edu
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Gordon Carriker
Karisha Devlin
Parman Green
Mary Sobba
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Gordon Carriker
Karisha Devlin
Randa Doty
Parman Green
Lynn Heins
Wayne Prewitt
Dana Rogge
Mary Sobba
Rebecca Travnichek
Whitney Wiegel
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Past Annie’s Project participants
commented they wanted in-depth
information and an opportunity to meet
others across state
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Many liked the format of Women in Ag, but
wanted more education, not as much
social
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Targeted women farmers/landowners
# of Extension Specialists not
increasing any time soon
 Potential audience is throughout
state
 Travel budgets tight
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Year 1 – statewide meeting
 Year 2 – multiple regional conferences
 Year 3 - Interactive TV - also called
ITV
 Ag Business Specialists at each site
 Speakers at each site
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 Share
Resources
 Share Teaching load
 Share Advertising
 Share Paperwork / Reporting
 Available to larger audience
6
hour program (5 hrs teaching time)
 PowerPoints shown @ ea. site, so
instructor could be seen
 Conference books made ahead and
sent to each site
 Fees collected at each site
◦ $35 / person
 Chosen
by Planning Team using
previous evaluations
 Year
1: Marketing and Finance
 Year 2: Issues of Owning and
Renting Agricultural Land
 Year 3: Managing Your Farm
Financial Risk
 Market
to female farmers and
landowners.
 Participants are all ages
 Travel on average 50 miles (2010)
 Actual participants are more than half
new users of Extension
– one page front & back
 Before and After: Knowledge Gained
and Behaviors
 Actions they plan to take as a result of
this program
 Short
 2008-09
- 1 statewide conference
◦ 13 participants
 2009-10
- 3 conferences
◦ 49 participants (4 sites)
 2010-11
– 2 conferences
◦ 21 participants (3 sites in August remaining)
 * postponed with blizzard this winter
 Smaller
class sizes
 Resource
notebooks
 One
day conference packed full of
education
 Multiple
locations
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Review insurance policies – 51%
Visit with insurance agent – 27%
Review farm liability coverage – 57%
Post farm with purple paint – 45%
Review leases – 51%
Communicate better and clearer with family
about leases – 59%
Communicate better and clearer with
tenants/landlords – 57%
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Shared the information with at least one other
person – 83%
Reviewed at least one of their leases – 50%
Have asked their insurance agent questions –
33%
Have researched crop insurance choices –
50%
Improved communications with
tenant/landlord – 75%
 Evaluate
year at conclusion
 Add farm women that have attended to
planning committee
 Focus on areas of risk as identified on
evaluations
 Consider locations and delivery via ITV
 Review cost
 Review marketing methods
 Conference
 Local
fee
sponsors
 USDA
Farm Service Agency
 USDA
Risk Management Agency grant
Reaching farm women that have not
traditionally used Extension
 Evaluations are showing impact
 Participants do not mind ITV delivery
method
 Speakers are key to success
 Need ag business people at each site to
answer questions
 Review conferences with team to improve
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Questions and Comments are welcomed.
Mary Sobba
MU Extension Ag Business
Specialist
(573) 581-3231
sobbam@missouri.edu