The Emotional Farmer
New Tools for Stress & Business
Development
www.EmotionalFarmer.com
1
Background on this Topic
 My start in Emotional Farming
 Dawson Community College
 Agriculture Marketing & Financial Analysis
 Format: One-on-one + Lecture
 Interesting and consistent themes
 Share my experiences, research, tools and
techniques for stress management and business
development
2
Farm A vs. Farm B
 Farm A vs. Farm B
 What makes Farm A so much healthier?
 The FUTURE, and most important aspect of
business development – Intentionality and
Resistance, and tools to enhance this process
 To be more specific – its all about EMOTIONS
3
Emotional Farmer
 Odd language to use in Farming
 The real secret is how to harness and use
the emotions attached to your desired
experiences, and how to melt away the
emotions attached to your limiting
beliefs, values, judgments, and memories.
4
Stress!!!
5
Common Agriculture Stressors
 Living with Tight Money,
 Feeling like Hired Labor,
 Heavy Work Load,
 Farm Greater Priority than Family,
 Relationship Issues,
 Lack of Control over Natural World
 Time Pressures,
 Machinery Failures,
 Poor Teamwork,
 Differing Time Commitments,
6
Common Agriculture Stressors
 Receiving Criticism from Family,
 Disagreement over Spending,
 Not being Involved in Decisions,
 Not being on Own,
 Taking More/Less Risk than Others,
 Lack of Adequate, Affordable , Accessible Child
Care,
 Media Portrayal of Agriculture Industry,
 Farm/Home Role Conflicts,
 Generational Communication Difficulties,
7
Common Agriculture Stressors
 Family/Business/Ownership Dynamics,
 Marketing Decisions,
 Meeting with Bankers,
 Rising Input Costs,
 Excessive Paperwork,
 Farm Transfer,
 Constant Attention to Business,
 Inadequate Access to Health Care Services for
Mental & Emotional Stress due to Geographic
Location
8
Statistics on Stress
 Stress related problems in the U.S. cost $300 billion annually
 In California, workers compensation claims for mental stress





increased more than 700% during the 1980’s
40% U.S. workers rate their jobs as being very stressful or
extremely stressful
50% of all workers say their jobs are more stressful now than
just a few years ago
Individuals experiencing high stress are three times more likely
to be ill than those without stress
Stress-related illnesses cost U.S. industry 132 million workdays
of lost production annually
¼ workers have taken a mental health day off from work to
cope with stress
Statistics on Stress
 Up to 40% of job burnout is blamed on stress
 Workers who report stress incur health care costs 46% higher on




average, or $600 more per person, than other employees
Half of Americans report lying awake at night due to stress
1/3 struggle with managing work and family responsibilities
> 50% say stress causes them to fight with the people closest to them
¼ report that they have been alienated from a friend or family
member due to stress
Statistics on Stress
 Tranquilizers, antidepressants, and anti-anxiety medications account
for ¼ of all prescriptions written in U.S. per year
 Stress contributes and affects heart disease, high blood pressure,
stroke, immune system, development of alcoholism, obesity, suicide,
drug addiction, and much more
 Employee stress is being recognized as a major drain on corporate
productivity and competitiveness
 Stress is an inevitable fact of the work place
Identity Challenge
 Major challenge in dealing with stress in agriculture industry
is many farmers carry strong sense of identity
 This identify can be compromised by reaching out for help in
any form
 Yet, we know farming is one of the most stressful careers in the
country
 No matter how strong one’s sense of identity is, stress will
always present itself somewhere; physical, emotional,
psychological, behavioral
12
Symptoms of Stress
 Emotional Symptoms:
 Excessive worry, apathy, withdrawal, depression, helplessness
and hopelessness, nervous
 Physical Symptoms:
 Headaches, difficulty sleeping, weight loss/gain, frequent
colds, extreme fatigue, upset stomach, muscle tension
 Behavioral Symptoms:
 Excessive drinking/smoking,/eating extreme mood change
w/o apparent reason, outbursts of anger/aggression,
irritability
 Psychological Symptoms:
 Inability to concentrate, difficulty in decision making,
memory loss
13
What are your Stress
Management Techniques for the
Workplace?
14
Managing Stress
1. Therapy
•
•
•
Insight therapies – talk therapy
Behavior therapies – learning therapy
Biomedical therapies – biological functioning
2. Meditation
•
Increase happiness, increase inner peace, lowers stress, increase mental
clarity
3. *Outdoor exposure – get into nature

A British study found that a walk in the country decreased levels of
depression by 72%, and 90% increase in self esteem
4. *Exercise
•
Decrease life shortening and aging stress hormones
5. *Friends – close communion with group members
* Evolutionary Psychologist: return to ancestral behaviors
15
Managing Stress
6. Pets
•
Simple petting can lower heart rate, decrease stress and anxiety, and
lower blood pressure
7. Proper diet
8. Balancing life activities
•
Family, work, health, friends, leisure, spirituality
9. Imagination
•
•
Imagine being in nature, spending time with pet, etc.
Mind and body can not tell difference between imagination and “real”
world
10. Time management
•
•
•
16
Set priorities and stick to them
Don’t allow others to distract you
Delegate responsibility to others
Managing Stress
11. University extension publications on stress management,
12. Farm crisis hotlines,
13. Farm business management programs,
•
Addressing financial and management issues
14. Observe thoughts and language
•
Stay Tuned!!!
15. Energy Psychology!!!
•
17
Stay Tuned!!!
A More Effective Ways of
Understanding Stress
 Stress is not a problem as we are often told
 It is not about being broken, nor about being
weak, it is actually an adaptive function
 Actually a good thing!
18
Stress is Information!
 Stress is actually just our bodies way of communicating
with us
 Stress, or pain, is simply the body’s way of
communicating with us that something needs
attention
 “Something is not right here, something is not in alignment
with you”
 Our body is giving us hints as to areas in our lives that need
attention
19
Art to Stress Partnership
 First step to effective stress management is listening to your
body and identify where the stress is coming from
 Important to take note during stress, what is going on here –
information
 If don’t deal with now, deal with later
 Repressed information, like a program
 Art is to notice your stress and listen to body, what
needs attention
 Work, family, friends, spirituality, health, growth/education,
self worth, fun/leisure
20
Intentionality
21
Vision
 Vision is one of the most cited characteristics of successful
managers and business owners
 Guiding image of success for yourself, business, anything
 Desired destination
 Provides for a future that is planned and agreed upon
 Shapes the planning process
 If not “big” enough, goes unnoticed
 Each year, at least one “vision” student
 Research now supports this in a very big way
22
Research on Intention - Princeton
 Senior thesis rejection
 Robert G. Jahn, professor of aerospace engineering and Dean
of the School of Engineering and Applied Science at
Princeton University
 Princeton Engineering & Anomalies Laboratory (PEAR)
1979
23
PEAR Laboratory
 Variety of physical experiments used to measure effects of
intention
 Intention & Pin Ball Machine
 Intention Random Event Generators (REG)
24
Random Event Generator
 Analogous to electronic coin flipper resulting in 50%
probabilities
 But – when you add operator that attempts to influence the
output…
25
Control
26
Experimental
27
My Experience
 If I can influence coin flips, what else can I influence?
 What is materialism, what is “out there” vs. what is “in here”,
and where is “in here”
 Maybe goals and having vision are very important!
 Maybe adding Intentionality or Vision should be a day to day
management practice!
28
PEAR
 Over 2.5 million trials observed, demonstrating that human
intention is capable of influencing physical systems
 Operators able to shift output in way that corresponds with
intention
 When results are summed together, odds of producing
intention results by chance are 1 in 1 trillion
 Results independent of distance and even time
29
Intentional Chocolate?!
 What is it about mom’s chicken soup that makes you feel so
much better
 Is it possible that love and good intention are ingredients that
make a difference
 Dean Radin, PhD of Institute of Noetic Science researched
meditators infusing good intention into chocolate
30
Intentional Chocolate?!
 Double blind study, placebo controlled, peer reviewed
journal “Explore”
 “An individual who consumes this chocolate will manifest
optimum health and functioning at physical, emotional,
and mental levels, and, in particular, will enjoy an
increased sense of energy, vigor, and well-being”
31
Intentional Chocolate?!
 Those people who ate the treatment group chocolate,
reported a 67% improvement in well-being, vigor, and
energy
 In some cases, the improvement was in the 1,000% range!
 Suggests that people who live a more intentional and
purposeful life can experience outcomes that match their
desired experience
 Mind and matter deeply interconnected?!
32
Intentional Water?!
33
Intentionality & Vision
 The techniques used in generating favorable intentionality
results are no different than a manager’s ability to create a
facilitate vision
 By emotionally connecting and finding meaning in this
expected outcome, we see just why great managers and
owners that use vision succeed!
34
Your Intention?
 Where are you directing your thought?
 Are you directing your thought?
 70% of our thinking is negative and redundant
 If thoughts can affect random probabilities of REG’s, water
crystallization, crime rates, germination rates, healing, pH
levels, placebo, and on and on…how can they affect your
being?
35
Intention, or Vision, in my business
 What if I place and USE Intentions with:
 How you interact with co-workers…
 Business development…
 Enjoy my job…
 Stress and anxiety…
 Productivity…
 Purpose and meaning to my day…
 Financial success of my business…
 With every part of your day?
36
A shift towards Intention
 Shift our awareness and focus away from the problem at
hand, and towards:
 The intention of desired experiences
 What emotions would you like to have in regards to…
37
Resistance
38
Transition into Subconscious Thinking
 Specific to business, there is a continuum of belief systems,
values, and judgments that are gathered over time.
 Over past several years, I have noticed the following
consistently:
 Farm businesses that truly and powerfully use vision
routinely, and their visions are congruent with their belief
systems, values, and judgments, demonstrate business success
 Farm businesses that don’t use vision, or use vision but
subconsciously counter their intentions with liming belief
systems, values and judgments tend to demonstrate fear
based characteristics around the health of their business
39
Example: I am trying to grow my
business, but…
 Rich people are…
◦ Arrogant, , evil, destroyers, lucky, greedy, sad, selfish, spoiled,
stingy, famous, conceited…
 Successful business requires you to…
◦ Suffer, sacrifice, give of your self, it is difficult…
 Dad hated businesses…
◦ He was laid off, sued his employer, bad mouthed…
 Can’t find clients…
◦ Too much competition, no one has any money for that, leads
are uneducated…
 None of it is true, but it is all true for him
40
Conscious Mind
 Conscious mind
 Thinks in past and future
 Sets goals and judges results
 Makes choices and decisions
 Thinks logically
 Doesn’t control memory
 Short term memory capacity of 7 + 2 items for about 20
seconds
 Aware of 2,000 bits of information per second
 Sleeps
41
Subconscious Mind
 Monitors body operations
 Thinks literally – believes everything it is told
 Uses present time, no concept of time
 Takes over behaviors that we repeat – habits
 Contains strong evolutionary programs
 Records everything
 Includes memories, beliefs, fears, defenses, biases,
misconceptions, judgments
 Long term memory unlimited capacity for long periods of time
 Processes 40 Billion bits of information per second
 Never sleeps
42
Subconscious Mind cont.
 According to Emmanuel Donchin, director or the Laboratory for
Cognitive Psychophysiology at University of Illinois, “as much as
99% of the cognitive activity could be outside our awareness”
43
Vision comes from Two Sources
 Conscious Mind & Subconscious Mind
 Over past several years, I have noticed the following
consistently:
 Farm businesses that truly and powerfully use vision
routinely, and their visions are congruent with their belief
systems, values, and judgments, demonstrate business
success
 Farm businesses that don’t use vision, or use vision but
subconsciously counter their intentions with liming belief
systems, values and judgments tend to demonstrate fear
based characteristics around the health of their business
44
Exercise for Visualizing Subconscious Belief
Systems: Writing on our Walls
 Imagine that we all live in a Palace
 Each person has his/her own room, and tends to stay in




45
their room
The room is a comfort zone
The walls are covered with writing
Can’s, cant’s, should, should not's, must, must not's, and
such
The writing is our belief systems, our values, our comfort
zones, its how we interpret the world
Writing on your Walls
 We read this writing all day every day
 If we step out of the room, you leave all your truths and
belief systems – very scary!
 Writing came from parents, coaches, teachers, friends,
peers, media, culture, religion, and such
 Out of your mouth comes your writing on your walls
46
Fill in the Blank
 Rich people…
 Poor people…
 Atheists…
 Catholics…
 Barack Obama…
 Rush Limbaugh…
 Healthy people…
 Unhealthy people…
 Etc…
47
Examples of Subconscious Mind
maintaining Safety
Too difficult, too risky, take too long, I don’t deserve it, not my
nature, can’t afford it, never happened before, I don’t want to
change, not strong enough, not smart enough, too old, what will
others say, too young, rules won’t let me, too big, don’t have the
energy, its my family history, too busy, too scared, not safe, don’t
want to stand out, don’t know who I would be, I might fail…
48
Conscious & Subconscious Intention
Examples
 Average American has tried 8 diets, women 10 times (2005
Gallup Poll)
 2/3 overweight, 1/3 obese (Center for Disease Control and
Prevention), $60 Billion market in 2008 (Advertising Age,
Feb. 2008)
 Self-improvement market is worth nearly $10 billion
(Marketdata Enterprise Market Report, 2005)
 Dawson College student examples
49
Review
 Our thoughts are powerful!
 Those that are consciously intended – like a vision
 Those that are subconscious and behind the scenes – related
to our beliefs, comfort zones, values, judgments, and such
50
Tip
 Every time you use intention, listen to the background
chatter; the doubts, the memories, the beliefs, and such,
are areas of resistance
 They will keep you at bay until they are addressed
 Give yourself the opportunity re-address your “resistant”
thinking
 Get your conscious & subconscious thinking on the same
page
51
What is the Solution?
 Major challenge in dealing with stress management &
business development is
1. Lack of vision
•
•
Limiting beliefs, values, identity, judgments, &
stress
2.
•
52
Easy to address this
Daily ritual to emotionally resonate with your ideal
experiences – business or personal
Not easy to address
We Need a Solution for the “Writing
on our Walls”
 What we need is:
Self Administered,
2. Easy to Learn,
3. Highly Effective Treatment,
4. FREE!!!
1.
53
Energy Psychology
54
EFT Video
 www.emotionalfarmer.com
55
Energy Psychology
 Energy Psychology Definition: number of
related therapies based on the Chinese meridian
system of medicine and western psychology
 Roger Callahan & TFT
 Gary Craig & EFT
56
Emotional Freedom Techniques
 Gary Craig Stanford
University trained engineer
 Life long interest in personal
development
 Character
 Business model for EFT –
open hand policy, accessible
57
Gary Craig’s web site: www.emofree.com
Emotional Freedom Technique
 A simple self administered acupressure technique,
which you can use to relieve negative emotions,
physical pains and ailments, and more easily adjust to
your dominate intentions
 Emotional upsets are the result of an imbalance in the
body’s energy system
 The body’s energy system is balanced by tapping with
fingertips on selected points along the energy
meridians
 Psychological version of acupuncture, w/o needles
58
Used For:
 Fears & phobias, pain management, weight
loss, addictions & obsessions, allergy relief,
trauma, insomnia, PTSD, asthma relief,
headaches, relationships, self-esteem, rage and
anger, performance anxiety, depression, ADDADHD, abundance, and much more
 Business Development – judgment, success,
money, confidence, excuses, ability, sales,
patience, creativity, etc.
59
Research
 The Andrade-Feinstein study (Preliminary Report of the
First Large-Scale Study of Energy Psychology), which
tracked more than 29,000 patients from 11 allied
treatment centers in South America during a 14-year
period. In this study 90 percent of the experimental group
(using tapping) improved, and 76 percent were judged to
be symptom-free (as opposed to 63 percent and 51
percent of the control group, respectively). Reported in
Energy Psychology Interactive: An Integrated Book and
CD Program for Learning the Fundamentals of Energy
Psychology. Ashland, Oregon: Innersource.
60
Mechanics
61
EFT Utilizes Common Spots
 Massage under eyes
 Massaging temples
 Palm or fist to chest
 Palm to forehead
 Heel of hand to forehead
 Face in hands
62
 Biting
on fingers
 Scratching head, chest,
under arm, legs, etc
 Wringing hands
 Arms folded
Acupressure Points
63
EFT’s Basic Recipe
 Process
 Easy to follow
 Simple to do
 One minute to complete
 Four





64
Ingredients
Problem
Score
Setup
Reminder
Score
Step 1: Identify the problem
 Physical or emotional
 Can be easy to identify, may be very difficult to
identify
 Spend bulk of the recipe time here
 Reason why many have difficulty
 Real secret is getting to the core issues
65
Step 2: Determine an Intensity
Level
 Subjective Unit of Distress (SUD)
 On a scale of 0 to 10
 10 = worst ever
 0 = no longer a problem
 How much does this problem bother you
NOW?
 If don’t know – guess
 Write your # down
66
Step 3: Setup up spot + Add
Phrasing
Generic Setup

Even though I have this (problem),
I deeply and completely accept
myself.
Problem + Freedom (acceptance, choice, forgiveness)
67
Step 4: Vent!
68
Step 5: Re-score your intensity level
 Subjective Unit of Distress (SUD)
 On a scale of 0 to 10
 10 = worst ever

0 = no longer a problem
 How much does this problem bother you NOW?
 Retest by imagining or presenting the issue
again
69
69
Types of change you should expect to see
Emotional charge
Physical relief or shift
Behavioral changes
Psychological shifts
Cognitive shifts
 It happened, its over, I’m safe, I learned from it, ready to
move on
 Awareness shift
 Brain capable of processing 40 billion bits of information per
second
 Our awareness is only of 2,000 bits per second
 Synchronicity (shift in physical system probabilities)





70
70
Emotional Farmer
 Odd language to use in Business
 The real secret is how to harness and use
the emotions attached to your desired
experiences, and how to melt away the
emotions attached to your limiting
beliefs, values, judgments, and memories.
71
Summary
 Formula is simple:
Use Intentionality towards your desired experiences and
emotions
2. Use EFT for resistant thinking and limiting beliefs
1.
 Intentionality and EFT both require HIGH emotionality to be
most effective
72
To learn more, visit the following:
 www.TheOvermanProject.com
 www.HR-SolutionsToday.com
 www.EmotionalFarmer.com
73