MM assgn:4: Shagun
Select The Blank
Question
The cost of warehousing, transportation, inventory and handling products together
constitutes ________ concept.
Correct Answer Total cost
Your Answer
Optimization cost
Multiple Choice Multiple Answer
Question
Disadvantages of Primary data are:
Correct Answer Cost factor, Time factor
Your Answer
Credibility, Relevance, Time factor
Select The Blank
Question
For ________ items, reseller reorders goods when inventory gets low
Correct Answer Standard
Your Answer
True/False
Question
New
Firms that lack promotional capabilities rely on middlemen.
Correct Answer True
Your Answer
True
Multiple Choice Multiple Answer
Question
Concept of marketing includes study of
Correct Answer Transaction , Transfer , Exchange
Your Answer
Transaction , Transfer , Exchange
Multiple Choice Single Answer
Question
Manufacturers offering variety of price promotions to their middlemen is called
Correct Answer Trade promotion
Your Answer
Brokerage allowance
True/False
Question
Shorter production runs are required to produce large number of products in multisegment strategy
Correct Answer True
Your Answer
True
Select The Blank
Question
An organisational assessment uncovers________
Correct Answer Weaknesses
Your Answer
Weaknesses
Multiple Choice Single Answer
- 1 - MM assgn :4: Shagun
Question
In this market, organisation acquires goods for the purpose of renting to others at profit
Correct Answer Reseller Market
Your Answer
True/False
Question
Reseller Market
Buyers are geographically concentrated in the consumer market.
Correct Answer False
Your Answer
True/False
Question
True
In negotiated contracts, the bid selected by buyer is not necessarily the lowest
Correct Answer True
Your Answer
False
Multiple Choice Single Answer
Question
A in AIDA stands for :
Correct Answer Awareness
Your Answer
Awareness
Multiple Choice Multiple Answer
Question
Learning consists of
Correct Answer Cues , Drives , Response
Your Answer
Cues , Drives , Response
Select The Blank
Question
Firm's that lack promotional skills rely on ________ for promotional push.
Correct Answer Middlemen
Your Answer
Middlemen
Select The Blank
Question
________ concept increases the efficiency of economic system
Correct Answer Marketing
Your Answer
Marketing
Match The Following
Question
Correct Answer
Your Answer
Cash discount
Given for paying promptly
Given for paying promptly
Trade discount
Reduction in list price to channel
menbers
Reduction in list price to channel
menbers
Cumulative quantity discount
Discount percetage increases as
the quantity purchased increases
Applies to multiple orders
Non-cumulative quantity discount Applies to a single order
Applies to a single order
- 2 - MM assgn :4: Shagun
Multiple Choice Single Answer
Question
Depression stage in business cycle is also called
Correct Answer Bust
Your Answer
Bust
Select The Blank
Question
Advertising, packaging etc. are the elements in ________ mix.
Correct Answer Promotion
Your Answer
Promotion
Multiple Choice Multiple Answer
Question
Major role of promotion is to :
Correct Answer Inform , Remind , Persuade
Your Answer
Inform , Force , Persuade
Select The Blank
Question
Satisfying ________ reduces tension
Correct Answer Need
Your Answer
Need
Multiple Choice Single Answer
Question
Who provides time and place utility?
Correct Answer Intermediary
Your Answer
Manufacturer
Select The Blank
Question
A change in quantity demanded of a product is caused by a change in its ________.
Correct Answer Price
Your Answer
Price
Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
Correct Answer Behavioural
Your Answer
Behavioural
Multiple Choice Single Answer
Question
Marketing arises from ?
Correct Answer Exchange
Your Answer
Exchange
Multiple Choice Single Answer
Question
Maximum number of new product ideas come from
- 3 - MM assgn :4: Shagun
Correct Answer Internal sources
Your Answer
Customers
Multiple Choice Multiple Answer
Question
When is demand inelastic?
Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase
Your Answer
Price cut causes revenue to decrease , Price rise causes revenue to increase , Price do
not remain steady
Multiple Choice Multiple Answer
Question
A transaction takes place when
Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions
Your Answer
There is time and place of agreement , Two things of value , Agreed upon conditions
Multiple Choice Single Answer
Question
The most common criteria for classifying products is based on
Correct Answer Buyer behaviour
Your Answer
Price difference
Select The Blank
Question
________ distribution is used when a small percentage of customers account for a large
part of sale.
Correct Answer Selective
Your Answer
Selective
Multiple Choice Multiple Answer
Question
The various variations of Negotiated contract are
Correct Answer Cost plus pricing , Fixed price , Fixed price and incentive
Your Answer
Cost plus pricing , Fixed price and incentive
True/False
Question
The super structure indicates ways in which company's tasks are integrated or
coordinated
Correct Answer True
Your Answer
True
Multiple Choice Multiple Answer
Question
Conditions for a Successful Communication are :
Correct Answer Sender transmits message , Receiver receives message
Your Answer
Sender transmits message , Receiver receives message , Message has meaning
Multiple Choice Multiple Answer
Question
Money is invested by way of
Correct Answer Debt , Equity
Your Answer
Debt , Risk , Equity
- 4 - MM assgn :4: Shagun
Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :Correct Answer Diet coke
Your Answer
True/False
Question
Diet coke
Logistics is an area of potentially high cost saving and improves customer satisfaction.
Correct Answer True
Your Answer
True
Select The Blank
Question
More ________ is involved in sales to industrial buyers than consumers
Correct Answer Money
Your Answer
Costs
Select The Blank
Question
________ eliminates the risk of losing customer's goodwill
Correct Answer One price policy
Your Answer
One price policy
Multiple Choice Single Answer
Question
Recovery stage in business cycle is also called
Correct Answer Upswing
Your Answer
Upswing
Multiple Choice Multiple Answer
Question
Types of psychological pricing are
Correct Answer Prestige , Leader
Your Answer
Prestige , Odd , Leader
Multiple Choice Multiple Answer
Question
These products move through short channels:
Correct Answer Eggs, Bread , Clothing , Cement
Your Answer
Eggs, Bread , Clothing , Cement
Multiple Choice Multiple Answer
Question
Market segmentation can be done on the basis of following factors
Correct Answer Psychographic , Demographic , Geographic
Your Answer
Psychographic , Demographic , Geographic
Multiple Choice Single Answer
Question
This distribution is necessary for most convenience goods.
- 5 - MM assgn :4: Shagun
Correct Answer Intensive
Your Answer
Intensive
True/False
Question
Changes in company structure also necessitates changes in the systems in various
degrees
Correct Answer True
Your Answer
True/False
Question
True
Pricing strategies change over the life cycle of the product
Correct Answer True
Your Answer
False
Match The Following
Question
Correct Answer
Your Answer
Demand elasticity
Effect on price due to change in
quantity demanded and revenue
Effect on price due to change in
quantity demanded and revenue
Law of demand
More units are demanded at lower More units are demanded at lower
price
price
Change in demand
More or less units are bought
despite no change in price
More or less units are bought
despite no change in price
Change in quantity demanded
Increase in quantity demanded
due to reduction in price
Increase in quantity demanded due
to reduction in price
True/False
Question
Product, place and promotion elements in the marketing mix are viewed as cost factors.
Correct Answer True
Your Answer
True
Multiple Choice Single Answer
Question
Decline in buying power due to price levels rising more rapidly than income is called
Correct Answer Inflation
Your Answer
Disinflation
- 6 - MM assgn :4: Shagun