:
06 th January, 2012
1

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2

• Overall Objective –
To increase long-term capacity/awareness of consumer groups to demand for DSM and RE initiatives, and also to understand, document and communicate their specific needs to relevant policy makers .
• Specific Objectives
– To gauge the level of awareness among various stakeholders on RE and DSM
– To understand consumers’ willingness to pay for RE
– To understand the various roadblocks to effective implementation of initiatives pertaining to RE and DSM
3

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– Developing questionnaire in consultation with C-CIER and its translation
– Finalising sample for the Baseline survey in consultation with RG and C-CIER
– Training of Surveyors to do field survey with mock sessions
– Provide hands on training in the field to the surveyors on how to administer the questionnaire to various stakeholders
– Conducting Focussed Group Discussion – farmers, off grid consumers and local decision makers
– Data entry and Tabulation
– Data Analysis
4

Stakeholders on which the survey was adminsitered
HOUSEHOLD
• Total Sample Size – 513
– Household – 210
– Agriculture – 56
– Industrial (SME) – 37
– Government Institutions - 53
– Commercial and Private Institutions – 70
– NGO/CSO - 87
17%
14%
41%
10%
7% 11%
AGRICULTURAL
INDUSTRIAL
GOVERNMENT
INSTITUTION
PRIVATE
INSTITUTION
NGO / CSO
PERCENTAGE OF RESPONDENTS
SELECTED FROM FOUR DISTRICTS
• Number of Districts – 4
– South 24 Parganas (The Sunderbans area) - 204
– Cooch Behar - 106
– Nadia - 103
– East Midnapore - 100
40%
21%
19%
COOCH BEHAR
EAST MIDNAPORE
NADIA
SOUTH 24 PGS
20%
5

• Criteria for Choosing Districts –
– Sunderbans (South 24 Parganas) ---- where RE initiatives have been undertaken
– Cooch Behar --- isolated islands -----virgin territory for RE initiative
– Nadia & East Midnapore ---- Grid Connected----higher relevance of DSM
• Details
– 4 districts – 10 territories (Blocks)--- 2 in each district; but in Sunderbans 4 blocks
– 1 CSOs from each territory – 10 CSOs
– 50 respondents in each territory --- 50x100= 500 responsdents
• From each of the territories both Urban and Rural areas were surveyed
6

Percentage of Respondents who are either
Unelectrified or Grid Connected or Off Grid
4%
23%
UNELECTRIFIED
GRID CONNECTED
OFF GRID
73%
Percentage of respondents selected from
Urban and Rural areas
70%
30%
URBAN
RURAL
2%
Percentage of Respondents belonging to various income categories
1% 4%
BELOW POVERTY LINE
8%
UPTO Rs 10,000
23%
20,000 - 40,000
24%
40,000 - 75,000
75,000 - 1,00,000
14% 1,00,000 - 5,00,000
5,00,000 - 10,00,000
24%
ABOVE 10,00,000
Literacy Status of the Respondents
2%
UNEDUCATED
28% 21%
49%
EDUCATED BUT
BELOW HIGH
SCHOOL
HIGH SCHOOL OR
ABOVE BUT BELOW
GRADUATION
WELL QUALIFIED
7

• 70% of the respondents were from rural areas and 30% from Urban areas.
• Out of the total respondents 23% (120 respondents) were using RE in off-grid areas.
• 73% of the respondents were Grid Connected Consumers
• 4% of the respondents were unelectrified consumers
• 62% of the total sample were having an income between 20,000 – 1,00,000 and were educated upto High School or beyond
• 23% of the sample had an income of Rs1,00,000-5,00,000 and were highly qualified
• The remaining 15% of the respondents have income below 20,000 or Uneducated
THE SURVEY TRIED TO CAPTURE THE PERCEPTIONS OF DIFFERENT INCOME GROUPS AND
DIFFERENT TYPES OF CONSUMERS - GRID CONNECTED, OFF GRID AND UNELECTRIFIED
8

9

• 91% of the respondents
are aware about Climate Change / Global Warming
HOUSEHOLD
(HH)
90%
AWARENESS ABOUT CLIMATE CHANGE AMONG VARIOUS STAKEHOLDERS
GOVERNMENT
AGRICULTURAL
(AG)
INDUSTRIAL
(IND)
INSTITUTION
(GI)
COMMERCIAL
(COMM)
NGO / CSO
93% 81% 98% 87% 94%
PERCENTAGE
OF THE TOTAL
(% OF TOTAL)
91%
• Majority (64%) of the stakeholders believe that Climate Change is the most important issue compared to other contemporary issues. 82% of the CSOs are of the same opinion followed by Government Institutions (75%)
•
HOUSEHOLD
(HH)
60%
CLIMATE CHANGE IS THE MOST IMPORTANT ISSUE
GOVERNMENT
AGRICULTURAL
(AG)
INDUSTRIAL
(IND)
INSTITUTION
(GI)
COMMERCIAL
(COMM)
NGO / CSO
55% 46% 75% 64% 82%
PERCENTAGE
OF THE TOTAL
(% OF TOTAL)
64%
Rainfall Pattern, Agriculture and Health will be severely affected by Climate Change. 32% feel that all areas will be affected
32%
13% 6%
15%
16%
2% 6%
10%
RAINFALL PATTERN
LAND USE PATTERN
AGRICULTURE
TREES AND FOREST
WATER AVAILABILITY
ENERGY
HEALTH
ALL OF THE ABOVE
10

• 92% of the respondents are aware about the various renewable energy sources.
• On an average while urban respondents are more aware about Solar, Hydro and Wind sources, rural respondents were also aware about biomass and biogas sources
SOLAR
26%
100%
98%
AWARENESS ABOUT VARIOUS RE SOURCES
WIND
18%
BIOMASS
10%
BIOGAS
17%
HYDRO
23%
URBAN RESPONDENTS
63%
66%
24% 56%
RURAL RESPONDENTS
44% 65%
84%
87%
TIDAL
6%
14%
24%
Perception on Cost of RE
• Surprisingly 39% of the respondents felt that the cost of RE was
low , which contradicts the
general perception
• Out of the total off-grid consumers, majority (64%) felt the cost to be low
• 25% of total respondents feel the cost to be very high out of which 43% are unelectrified.
Which means the untapped market’s wrong perception needs to be changed
• Out of this 25%, 45% of the respondents feel that government should provide more subsidy to bring down the cost of RE.

Willingness to Pay
• 79% of the respondents are will pay extra for using clean energy but not beyond 5-10%.
• The pattern shows that from the income category of 75,000 – 1,00,000 the willingness to pay increases proportionately with income group
Awareness and Usage of RE Equipments by HOUSEHOLDS
• 62% of the respondents were aware of equipments run on RE. Interestingly the level of awareness was found to be higher for rural areas (66%) rather than for urban areas (53%).
USING
27%
6% of the users
53%
AWARE
62%
66%
AWARENESS OF HOUSEHOLDS
OUT OF THE TOTAL URBAN POPULATION
47%
OUT OF TOTAL RURAL POPULATION
NOT AWARE
38%
34%
USAGE OF RE EQUIPMENTS
NOT USING
73%
URBAN
94%
RURAL
94% of the users 6%
12

• 66% of the non users
(households) told that initial investment is high
• Out of the households who are aware of the solar equipments, 89% of the respondents are willing to install it if provided appropriate financial assistance from local banks
• 17% of the non-users told that the post sales service of the RE equipments is not reliable
INITIAL COST TO
PURCHASE THE
EQUIPMENT IS
EXPENSIVE
PRODUCT QUALITY IS
NOT VERY GOOD
17%
8%
9%
66%
POST SALE SERVICE IS
NOT RELIABLE
FINANCIAL SUPPORT
IS NOT AVAILABLE
13

• 47% of the respondents told that there are no service centres nearby their villages . For
Nadia 75% of the RE users had reported this problem.
• In case of South 24 Pargana respondents told that on an average 3 month is required to repair any fault in the RE equipments
• The perception of 78% of the offgrid consumers was that Heavy Electrical Appliances like
Fridge cannot be run on RE and they would shift to conventional grid connectivity. This made some offgrid solar consumers shift to grid connected conventional electricity in
Nadia.
In one of the unelectrified islands in Cooch Behar respondents were eager to install rooftop solar panels but could not do so. This is because some other residents in a nearby island had installed the same but those became defunct after 3 months and could not be repaired.
14

Quality of Service
• 60% of the respondents face Voltage Fluctuation and Power Cut
• Interestingly, while 70% of the Grid Connected consumers have reported to have been
suffering from Voltage Fluctuation and Power Cut s,
50% of the off-grid consumers told that they do not face voltage fluctuation
• 68% of the consumers had to use voltage stabilizers with an average price of Rs2,000.
21% of the consumers use Inverter and 11% use diesel generators
Judicious Use of Electricity
• 84% of the respondents believe that judicious use of electricity can help in reducing voltage fluctuation and power cut.
• Media has been the main
source of information for all the stakeholders especially
through small advertisements broadcasted over Television.
• 92% of the respondents believe that use of energy efficient products can help reduce electricity bill
15

Awareness about Energy Efficient Products – HOUSEHOLDS
• 83% of the Households are using energy efficient products . However understanding about energy efficient electrical products is limited to use of CFL and Tubelights
• Only 38% of the households are
aware of Star Label and/or BEE label
. The rest 62% are not aware on how to identify energy efficient products. The level of awareness is lower for rural areas.
• Non availability of Energy Efficient Products and Lack of awareness about the benefits - two main
reasons for not using energy efficient products
.
Commercial Consumers
• 67% of the commercial consumers are not aware about BEE label.
• Awareness about BEE label is higher for urban (20%) rather than rural areas (6%)
• Out of the 33% of the commercial consumers who are aware about BEE label , 60% came to know through media, 38% from Electricity Distribution Company and 2% through BEE
• 62% of the commercial consumers are not aware about Energy Audit and the rest 38% never conducted Energy Audit
16

• 72% of the farmers use irrigation pumpsets between 8 a.m. and afternoon
• Only 58% of the farmers are aware about lower tariff at night
• Inspite of knowing that tariff at night is lower than day, they are not using the pumpsets in the day time since – “ that is the time when water should be given and not at night ” as quoted by one of the respondents
• Only 1 farmer is using energy efficient pumpset (having a BEE label), though 36% are aware about energy efficient pumpsets.
• However the perception is very skewed.
Farmers using diesel and Kerosene use
Chinese pumpsets which consume less fuel.
This is their concept of energy efficient pump and not with the BEE labeled pumps. The local shops, company advertisements and feedback from fellow farmers are promoting these pumpsets
17

In West Bengal, agriculture sector is one of prime consumers of fossil fuel (Kerosene,
Diesel) especially in areas where government is not giving permission to set up electrical pumpsets
SOURCES OF FUEL USED FOR RUNNING
AGRICULTURE PUMPSETS
ELECTRIC
DIESEL
KEROSENE
62%
DISTRICT WISE USE OF FUEL SOURCES IN AGRICULTURE
ELECTRIC DIESEL KEROSENE
58%
56%
50%
38%
40%
33% 33%
17%
0%
COOCH BEHAR EAST MIDNAPORE NADIA
8%
4%
SOUTH 24 PGS
Approximate calculation of the amount of diesel used in one season (3 months)
In the Radhanagar Gram Panchayat (Gosaba) there is 7,000 bigha (apprx) that is cultivated 3 times a year. Other than the monsoon season irrigation water is pumped and used in Boro
(summer) season. A well to do farmer uses 100 liters of diesel/kerosene each bigha in one season. This means in the boro season 7,00,000 (apprx) liters of diesel/kerosene is burnt in one Gram Panchayat.
18

• Though 73% of the respondents were aware about existence of Solar pump sets , yet none was found to be using it.
• Majority of the Farmers expressed interest in solar pumpsets, yet they had the following questions – o Will the solar pumps be able to give average performance of a 5 - 7.5 horse power pumpset?
o What will be the quality of its after sales service?
• According to the respondents
53% do not know
where the solar pump sets are available
19

• 91% of the CSOs did not have any prior experience of working on issues pertaining to RE and
DSM. 71% of the CSOs have cited Lack of funding, 28% have cited lack of capacity and 8% as lack of consumer interest as the reason for not working on these issues
• 87% of the CSOs are not aware about the existence of a regulatory body in the electricity sector.
• 76% of the CSOs are not aware about the Electricity Act , 2003 and the role and responsibility assigned to the CSOs
Two Case Studies in West Bengal
• Absence of a regulatory structure jeopardises the long term feasibility of RE initiatives –
Gosaba and Moushani
• Innovative RE inititaives adopted by one of the local partners in Cooch Behar – distribution of hearing aid where the battery is charged through solar chargers
20

• Identifying the key areas and issues to focus on.
• Plan the training workshops based on the key issues identified
• Need Based sessions in the training workshops
• To make it West Bengal specific
• To understand the common problems and challenges faced by Gujarat and West
Bengal chapters
• Equal emphasis on both RE and DSM
21

22

• In South 24 Pargana, the 4 pockets (where RE initiatives had been undertaken) selected were predominantly rural. Hence the tilt in this district was towards rural respondents
• East Midnapore and Coochbehar had a balanced sample size
• In Nadia the Chapra territory is predominantly rural. Here the RE users had shifted to
Grid Connection
Sample composition across Districts
URBAN RURAL
165
45
61
COOCH BEHAR
49 51
EAST MIDNAPORE
20
NADIA
83
39
SOUTH 24 PGS
23

Awareness about Climate Change / Global
Warming
91%
9%
NO
YES
Importance of Climate Change vis-a-vis other issues like Inflation
6%
8% 6%
64%
16%
MUCH LESS IMPORTANT
THAN OTHER ISSUES
SOMEWHAT LESS
IMPORTANT
SOMEWHAT MORE
IMPORTANT
MUCH MORE IMPORTANT
THAN OTHER ISSUES
DONT KNOW
Perception of various stakeholders on the areas that will be affected by Climate Chnage
32%
13%
6%
15%
16%
2%
6%
10%
RAINFALL PATTERN
LAND USE PATTERN
AGRICULTURE
TREES AND FOREST
WATER AVAILABILITY
ENERGY
HEALTH
ALL OF THE ABOVE
24

GENERAL PERCEPTION ABOUT THE COST
OF USING RE
RESPONSE FROM STAKEHOLDERS WHO THINK COST OF RE
IS HIGHER COMPARED TO CONVENTIONAL ELECTRICITY
5%
GOVERNMENT SHOULD
PROVIDE MORE SUBSIDY
31%
25%
39%
5%
VERY HIGH
JUST COMPARABLE
LOW
DON’T KNOW 50%
45% INVEST MORE IN R&D TO
IMPROVE TECHNOLOGY,
WHICH RESULTS IN
DECREASE IN PRICE
SURCHARGE ON OTHER
SOURCES OF SUPPLY
Majority of the respondents who said that RE is cheaper/costlier were talking about installation of Rooftop
Solar Panels. The idea of Grid connected solar is not predominant among the respondents.
43%
Perception on the Cost of RE vs Cost of
Conventional Electricity
UNELECTRIFIED GRID CONNECTED
64%
52%
OFF GRID
41%
29%
25%
22%
0%
5%
7%
5%
7%
VERY HIGH JUST
COMPARABLE
LOW DON’T KNOW

Percentage of Grid Connected Consumers willing to pay extra money for using expensive RE
79%
21%
NO
YES
How much extra the Grid Connected Consumers are willing to Pay for using expensive RE?
1%
1%
9%
0% TO 20%
20% TO 30%
30% TO 40%
40% TO 50%
50% OR ABOVE
89%
5%
50%
Income Category wise Analysis of Willingness to pay Extra for using RE
20% TO 30% 30% TO 40%
2%
5%
0% TO 20%
1%
2%
1%
40% TO 50%
1%
8%
50% OR ABOVE
1%
9%
17%
14%
55%
32%
47%
53% 58%
42%
14%
BELOW POVERTY
LINE
UPTO Rs 10,000 20,000 - 40,000 40,000 - 75,000 75,000 - 1,00,000 1,00,000 - 5,00,000 5,00,000 -
10,00,000
ABOVE 10,00,000

Percentage of Households using
Electrical Equipments that run on RE
27%
73%
NO
YES
13%
9%
BELOW
POVERTY LINE
REASONS FOR NOT USING RE EQUIPMENTS ACCORDING DIFFERENT INCOME
CATEGORIES
13%
0%
11%
12%
UPTO Rs
10,000
FINANCIAL SUPPORT IS NOT AVAILABLE
POST SALE SERVICE IS NOT RELIABLE
PRODUCT QUALITY IS NOT VERY GOOD
INITIAL COST TO PURCHASE THE EQUIPMENT IS EXPENSIVE
25%
0%
6% 25%
25%
6%
11%
38%
22%
50%
44%
29%
11%
25%
20,000 -
40,000
18%
40,000 -
75,000
5%
75,000 -
1,00,000
1,00,000 -
5,00,000
0%
2%
5,00,000 -
10,00,000
URBAN
URBAN COOCH BEHAR
URBAN NADIA
URBAN EAST MIDNAPORE
URBAN SOUTH 24 PGS
32%
23%
23%
23%
INITIAL COST TO
PURCHASE THE
EQUIPMENT IS
EXPENSIVE
20%
0%
20%
38%
0%
25% 100%
60%
38%
PRODUCT QUALITY IS
NOT VERY GOOD
POST SALE SERVICE IS
NOT RELIABLE
0%
FINANCIAL SUPPORT
IS NOT AVAILABLE
RURAL
RURAL COOCH BEHAR
RURAL NADIA
RURAL EAST MIDNAPORE
RURAL SOUTH 24 PGS
19%
47%
21%
14%
INITIAL COST TO
PURCHASE THE
EQUIPMENT IS
EXPENSIVE
25%
13%
25%
13%
57%
75%
50%
14%
14%
14%
PRODUCT QUALITY
IS NOT VERY GOOD
POST SALE SERVICE
IS NOT RELIABLE
FINANCIAL SUPPORT
IS NOT AVAILABLE
27

REASONS FOR NOT USING SOLAR PUMPSETS
Awareness about Solar Pumpsets
27%
73%
NO
YES
53%
23%
18%
6%
INITIAL COST IS VERY
HIGH
AFTER SALE SERVICE IS
NOT RELIABLE
FINANCIAL SUPPORT IS
NOT AVAILABLE
DON'T KNOW WHERE IT
IS AVAILABLE
REASONS FOR NOT USING SOLAR PUMPSETS AS CITED BY FARMERS BELONGING TO
DIFFERENT INCOME CATEGORIES
BELOW POVERTY LINE UPTO Rs 10,000
75,000 - 1,00,000 1,00,000 - 5,00,000
20,000 - 40,000
5,00,000 - 10,00,000
40,000 - 75,000
ABOVE 10,00,000
25%
33% 33%
75%
INITIAL COST IS VERY HIGH
100% 33%
0%
33%
AFTER SALE SERVICE IS NOT
RELIABLE
FINANCIAL SUPPORT IS NOT
AVAILABLE
44%
11%
11%
DON'T KNOW WHERE IT IS
AVAILABLE
28

DIFFERENT SOURCES OF RE USED AND THE VARIOUS PROBLEMS FACING THE RE USERS
RE SOURCES USED FOR ELECTRICITY
0%
0%
15%
DISTRICT WISE ANALYSIS OF THE
VARIOUS RE SOURCES USED
SOLAR BIOMASS
96%
100%
SOLAR
WIND
BIOMASS
BIOGAS
85%
0% 0% 0% 0%
COOCH BEHAR EAST
MIDNAPORE
4%
0%
NADIA SOUTH 24 PGS
PROBLEMS FACING RE USERS IN
46%
7%
WEST BENGAL
47%
DISTRICT WISE ANALYSIS OF THE PROBLEMS FACING RE
CONSUMERS
NO SERVICE CENTRES NEARBY
REPAIRING TAKES TIME
DAMAGED PARTS CAN NOT BE REPAIRED
75%
NO SERVICE CENTRES
NEARBY
REPAIRING TAKES TIME
DAMAGED PARTS CAN
NOT BE REPAIRED
0% 0% 0% 0% 0% 0%
COOCH BEHAR EAST MIDNAPORE
25%
NADIA
0%
48%
45%
6%

QUALITY OF SERVICE RELATED ISSUES
3%
DONT KNOW
14%
17% FREQUENT POWER CUT
6%
VOLTAGE
FLUCTUATION
BOTH
60%
NONE OF THE ABOVE
Quality of Service Related Problems faced by Grid
Connected and Off Grid Consumers
GRID CONNECTED OFF GRID
77%
50%
17%
20%
13%
FREQUENT POWER
CUT
13%
2%
VOLTAGE
FLUCTUATION
BOTH
3%
NONE OF THE ABOVE
QUALITY OF SERVICE RELATED ISSUES FACING VARIOUS STAKEHOLDERS
DONT KNOW FREQUENT POWER CUT VOLTAGE FLUCTUATION BOTH NONE OF THE ABOVE
57%
37%
43%
16%
9%
10%
13%
11%
7%
10%
23%
4%
14%
20%
12%
19%
3%
17%
33%
36%
HOUSEHOLD
13%
AGRICULTURAL
4%
INDUSTRIAL
10%
0%
GOVERNMENT
INSTITUTION
19%
0%
PRIVATE
INSTITUTION
NGO / CSO

TIME OF DAY WHEN THE QUALITY OF SERVICE RELATED
PROBLEMS INCREASE
38%
15%
5%
10%
32%
MORNING
AFTERNOON
EVENING
NIGHT
NO FIXED TIME /
IRREGUALR
QUALITY OF SERVICE RELATED ISSUES AS EXPERIENCED BY
DIFFERENT CATEGORY OF ELECTRICITY USERS DURING
VARIOUS TIME OF DAY
GRID CONNECTED OFF GRID
14%
8%
10%
3%
MORNING AFTERNOON
16%
35%
EVENING
15%
48%
43%
9%
NIGHT NO FIXED TIME /
IRREGUALR
6%
LOCALITY WISE AN ALYSIS OF THE VARIOUS TIME OF DAY WHEN THE
PROBLEMS INCREASE
URBAN RURAL
7%
28%
41%
19%
15%
39%
4%
MORNING AFTERNOON EVENING
9%
NIGHT
33%
NO FIXED TIME /
IRREGUALR
ELECTRICAL EQUIPMENTS INSTALLED TO DEAL
WITH QUALITY OF SERVICE RELATED ISSUES
21%
11%
68%
VOLTAGE
STABILIZER
INVERETER
GENERATOR

SOURCE OF INFORMATION FOR VARIOUS STAKEHOLDER
CATEGORIES
UNELECTRIFIED HOUSEHOLD AGRICULTURAL INDUSTRIAL GOVERNMENT INSTITUTION PRIVATE INSTITUTION NGO / CSO
19%
15%
10%
6%
8%
39%
3%
MEDIA
21%
10%
11%
10%
9%
39%
0%
ELECTRICITY
DISTRIBUTION
COMPANY
15%
24%
36%
14%
7%
19%
40%
0%
14%
10%
11%
12%
25%
40%
40%
38%
21%
5%
SEMINAR/CONFERNCE COURSE CURRICULUM
IN FORMAL
EDUCATION
20%
0%
BEE AWARENESS
GENERATION
PROGRAMMES
0%
OWN OBSERVATION &
PRACTICE
32

HOW DO YOU IDENTIFY ENERGY EFFICIENT
62%
PRODUCTS
36%
2%
STAR RATING
BEE LABELLING
DON’T KNOW
Does your Household have Energy Efficient
Products
18%
NO
YES
82%
23
LOCALITY WISE ANALYSIS OF HOW THE
HOUSEHOLDS IDENTIFY ENERGY EFFICIENT
PRODUCTS
URBAN RURAL
89
48
33
STAR RATING
3 2
BEE LABELLING DON’T KNOW
Level of satisfaction from use of energy efficient products vis-a-vis period of use of such products
LESS THAN 03 MONTHS 03-06 MONTHS
06-12 MONTHS OVER 12 MONTHS
72%
81%
77%
83%
3%
7%
17%
EXTREMELY HIGH
2% 4%
13%
HIGH
3%
9% 10%
MEDIUM
6% 6% 6%
LOW
33

Perception of stakeholders on whether use of energy efficient products can help reducing electricity bill
8%
92%
Percentage of stakeholders using Energy Efficient
Products
17%
NO
YES
83%
NO
YES
Perception of stakeholders on whether use of energy efficient products can help reduce the problem of power cut
16%
NO
YES
84%
Reasons for not using Energy Efficient
Products
NOT AVAILABLE
28%
12%
10%
4%
28%
18%
EQUIPMENT COST IS VERY
HIGH
PRODUCT QUALITY IS NOT
VERY GOOD/RELIABLE
AFTER SALES SERVICE IS
NOT AVAILABLE/RELIABLE
NOT AWARE FROM
WHERE I CAN PURCHASE
IT
NOT SURE ABOUT ITS
BENEFITS
34

AWARENESS ON THE BEE STAR RATING AND
LABELLING STANDARDS OF ELECTRICAL APPLIANCES
33%
67%
NO
YES
38%
SOURCE OF iNFORMATION FOR BEE LABELING
2%
60%
MEDIA
ELECTRICITY
DISTRIBUTION COMPANY
BUREAU OF ENERGY
EFFICIENCY
LOCALITY WISE AWARENESS ABOUT BEE LABEL
NO YES
24%
20%
19%
URBAN RURAL
AWARENESS ABOUT ENERGY AUDIT
6%
62%
38%
NO
DONT KNOW WHAT IS
ENERGY AUDIT
The concept of energy conservation is limited to installation of CFL & TUBE
35

TIME OF RUNNING THE AGRICULTURE
PUMPSETS
7%
7%
14%
BEFORE 8 AM
AFTER 8 AM
EVENING
NIGHT
72%
AWARENESS ABOUT AGRICULTURE
TOD TARIFF
58%
42%
NO
YES
10%
BEFORE 8 AM
36%
AWARENESS ABOUT TOD TARIFF VIS-A-VIS TIME OF RUNNING PUMPSETS
NO YES
70%
50%
10%
14%
AFTER 8 AM
10%
EVENING
0%
NIGHT
Inspite of knowing that tariff at night is lower than day 50% is using the pumpsets in the day time since – “ that is the time when water should be given and not at night ”……one of the respondents
36

AWARENESS ABOUT ENERGY EFFICIENT PUMPSETS
36%
NO
YES
64%
Whether using Energy Efficient
Pumpsets
NO
YES
Farmers understand energy efficiency only in terms of fuel use which is again dependent on the company’s advertisement and feedback from other farmers
REASONS FOR NOT USING ENERGY EFFICIENT
PUMPSETS
10%
29%
INITIAL COST TO
PURCHASE THE
EQUIPMENT IS
EXPENSIVE
POOR QUALITY
55%
3%
3%
POST SALE SERVICE IS
NOT RELIABLE
I WAS NOT AWARE OF
SUCH A PRODUCT
37