Ag Decision Maker Activity
Product Life Cycle
File C5-211
Name ________________________
Using File C5-211, answer the questions below.
1) List the four stages of the product life cycle
A) _____________________
B) _____________________
C) _____________________
D) _____________________
2) A product has a large number of first time buyers at the (start) (end) of the product
life cycle.
3) A product has a large number of repeat buyers at the (start) (end) of the product life
cycle.
4) During which stage of the product life cycles does:
A) Supply exceed demand __________
B) Demand emerges __________
C) Demand exceed supply __________
D) Demand equals supply __________
5) In what stage of the product life cycle is:
A) High definition television __________
B) Farm machinery __________
C) Cameras that use film __________
D) Hydrogen powered cars __________
6) Indicate the level of rivalry among competitors in each stage of the production life
cycle. (circle one for each stage)
Stage
Introduction
Growth
Mature
Decline
_________Rivalry____________
Low
Medium
High
Low
Medium
High
Low
Medium
High
Low
Medium
High
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Issued in furtherance of Cooperative Extension work, Acts of May 8 and June 30, 1914, in cooperation with the U.S. Department of Agriculture.
Cathann A. Kress, director, Cooperative Extension Service, Iowa State University of Science and Technology, Ames, Iowa.