Smart Date Service
Huynh Thanh Phong
Nguyen Thi Hong Duy
Smart date Services

Smart Date is a online dating service and it
will provide the following services to its
members.
Social communication facilities
 Text Chatting, Video chatting, Online Dating
 Friendship and Long term relationship
 Mail sharing, Video Sharing
 Current News

Value Proposition

We fulfill the need and desire intention of our
members to communicate them and create
link between them at a very reasonable and
competitive rate. Most important,
Tonatuni.com offers a 100% satisfaction
guarantee, thus building and retaining the
client's confidence. It also provide free
registration for its members.
Market Segmentation


Smart Date is online dating service firm. It play a huge role
among the persons who are seeking friends for gossiping or
establish long term serious relationship. It also help the
parents to choose bride or bridegroom for arranger
marriage.
On the basis our market research we split our market into
four basis segments.





Worldwide dating sites
Local dating sites
Individual/Marriage maker sites
Country base dating sites
We select our market segment based on their age, life style
and their perception and desire level.
Target Market

1.
2.
3.
Basically we select three market segments on the
basis on age and marital status
Single (18-36)= They are the adult citizens and
we look them to make our customers
Married =Teenage boys and girls. They are our
potential customers and we offer various
opportunities for them in our sites.
Separated = These segments also visits our sites
and we try to attract them. But they are very
senior and not visits frequently.
Positioning

Target Customers: As a online dating site
firm our main target customers are young
generations and separated men & women who
seek fun, friendship and long term relationship
through online dating sites. Besides sometime
married couple also visit our page for doing
fun and making friendship.
Positioning

Frame of Reference: Through providing
better service, well establish marketing, selling
and promotional strategy and effective use of
reference group in society we can able to
make a deep position in our target customers
minds. Besides to participate in various social
activities and performing CSR we can make a
transparent image on our customers mind.
Positioning

Point of Difference: Lots of firms are now
doing their business in this sector so to make
our firm attractive and productive we have to
innovative and creative in idea generation. We
have to provide better and unique service than
our competitors and in a competitive price.
Positioning

Reasons to Believe: We have to convince
our customers why our firm is different that
other sites. Because as a new site we have to
appreciate our customers to visit our site
besides some customers visit our site as their
own interest. So as our own interest it is our
duty to make our visitors satisfy from their
first visiting time and retain them to provide
our service, browsing speed, information and
other updated services.