Motlow State Community College
Action Plan & Outcome Assessment Report for Institutional Effectiveness
Planning Year: July 1, 2013 – June 30, 2014
Assessing Year: July 1, 2012 – June 30, 2013
Unit: Research, Planning & Communication
Related Strategic Goal:
1.2 Enhance access to higher education for traditionally underserved populations.
Action Plan #: RPCO-01
Action Plan Title: Promotion of Motlow College Academic Programs
Desired Outcome:
(1) A college landing page is available for potential students at www.gomotlow.com (by Dec. 11)
(2) Increased publicity of the college in a variety of venues including radio, TV, print ads, print materials,
billboards, and others to drive potential students to a college landing page (www.gomotlow.com). (by
June 2012)
Description of Action Plan and Related Activities: Develop and implement a multi-faceted advertising
campaign for 2012-2013 with www.gomotlow.com as the targeted site for potential students and their
families to learn more about the academic programs that Motlow has to offer.
Team Members: Staff of office of Research, Planning and Communication
Timeline: Review progress and evaluate on June 2012.
Est. Cost: $5,000 to develop site
Budgeted: Included in current budget
Evidence of Success:
(1) Completed landing page is advertised in various advertising pieces.
(2) Increased traffic and visits at www.gomotlow.com.
Complete the following after implementation of the action plan.
Current Status: On Schedule
Describe Progress: Complete and not to be continued.
2012-13
The college landing page continues to be used in recruitment ads. An Apple friendly version of the page
was developed and implemented this year. The programming for the page will automatically sense the
platform being used and adjust for mobile, Apple or Windows platforms. Traffic monitors have not
worked well with the page but traffic for the main site shows an average of 25,000 unique visitors.
This goal has been met. This IE plan will be discontinued.
2011-12
The college landing page was completed in FY 2011-12. We began to use gomotlow.com in ads in fall
2012. While many positive comments have been received from employees, we have not yet been using
the landing page long enough to measure its impact.
Describe Needed Changes: Monitor traffic on gomotlow.com and related traffic from gomotlow.com to
www.mscc.edu
List of Supporting Documentation:
The following is a screenshot of the landing page with descriptive narrative.
The landing page (shown below) features a desktop with technology and items common in today’s
world. Visitors may activate or animate certain items by moving over them with a mouse or by clicking
on the item. The page was designed to allow potential students to interactively “explore” the programs
and services offered by the College. It is a recruitment tool that provides future students with links to
the most relevant information on the Motlow web site. Information on the landing page includes
admission information by student type, academic choices, financial aid information, campus locations,
online application, etc. There are links to the main web site and MotlowSports.com as well the College
Facebook, Twitter, and YouTube pages.
Date Last Updated: 6/8/2012