Motlow State Community College
Action Plan & Outcome Assessment Report for Institutional Effectiveness
Planning Year: July 1, 2013 – June 30, 2014
Assessing Year: July 1, 2012 – June 30, 2013
Unit: Advancement
Related Strategic Goal:
4.1 Increase resources from external sources.
Action Plan #: ADMT-04
Action Plan Title: Fundraise to Sustain MSCC Nursing Program
Desired Outcome: Raise at least $5,000 for MSCC Nursing Program
Description of Action Plan and Related Activities:
Continue to talk with hospital CEOs and CNAs about supporting our program by committing to an annual
donation. Continue to use the marketing piece which was designed for use in fundraising. The Director
of Advancement will speak with Trustees to encourage their participation in the campaign.
Team Members: Director of Advancement (Jan Rogers); President (MaryLou Apple); Coordinator of
Advancement and Special Events (Phyllis Daniel)
Timeline:
Est. Cost: Apx. $160 for marketing
piece
Budgeted: Included in current budget
Evidence of Success:
(1) At least one donation of $5000
(2) Participation by Trustees resulting in donation(s)
Complete the following when assessing a plan ** ASSESSMENT WILL TAKE PLACE AFTER 6/30/2013
Current Status: Ongoing.
Describe Progress: One area hospital has made a $5000 donation. Gift in Kind donation valued at
$2500 has been made; $52,000 in funds previously donated but held to be designated was moved to
this campaign to purchase a METI-Man (Simulation mannequin)
Describe Needed Changes: Intensify efforts for this project. Get more trustees involved.
List of Supporting Documentation: Letters acknowledging donations; News article; Banner screen shot
Date Last Updated: 6/11/13