Director:
汪美香 教授
Reporter :
李文雄
M9990301
施惟詠
M9990108
蔡尚昆
M9990208
 Company Profile
 SWOT & Five Forces Analysis
 Company Feature ( MIS Views)
 Business Challenges
 Sloutions & Effect
 MOT
 Conclusion
 References
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Industry : Consumer goods
Founded : 1837
Headquarters : Cincinnati, Ohio, U.S.
Area served : Worldwide
Key people : Bob McDonald (President and CEO)
Revenue : US$ 78.938 billion (FY 2010)
Operating income : US$ 16.021 billion (FY 2010)
Net income : US$ 12.736 billion (FY 2010)
Total assets : US$ 128.127 billion (FY 2010)
Total equity : US$ 61.439 billion (FY 2010)
Employees : 127,000 (2010)
Website : PG.com
 Main Products (Over 300 brands):
WIKIPEDIA : http://en.wikipedia.org/wiki/List_of_Procter_%26_Gamble_brands
 Main Brands ( Taiwan ) :
Website ( Taiwan ) : http://www.pgtaiwan.com.tw/
 Main Brands ( Taiwan ) :
Website ( Taiwan ) : http://www.pgtaiwan.com.tw/
SWOT & Five Forces Analysis
Strengths
Weaknesses
•品牌形象良好易受信賴
•創新導向具高度競爭力
•產品領域寬廣
•獲利範圍寬廣
•高人事成本
•低人力應用彈性
•高設備成本
Opportunities
Threats
•領先市場
•開創新領域
•創造新價值
•原物料成本波動風險
•金融海嘯or經濟不景氣
•原物料安全控管
競爭對象
寶僑家品
聯合利華
花王
創立日期
1837年
1929年
1940年
資本額
3.5848 億元
5億8400 萬元
854億日元
堅持以高品質與高
以獨特和有效的
價值的產品，提升
經營理念
方式服務我們的
全球消費者的生活
消費者。
品質。
2008年
總營收
6,950,000
6,105,786
為消費者和顧
客創造優質產
品。
6,007,000
Features ( MIS Views)
 Highly knowledge-intensive
 Innovation-driven business model
 One of the world’s grest research organizations and
holders of global patents
 Research center in 9 countries
 Continually creating and ongoing stream of innovative
products
 Organization culture explicitly promotes knowledge
sharing
Features ( MIS Views)
 InnovationNet ( INet )
 Intranet
 Over 5 million research-related digital format document
 Brower-based portal
 MyInet
 Locate experts in the company
 Keep track of relevant innovations in the firm
 Specify topics of interest and be notified
Business Challenges
 Awash in paper documents
 Long and laborious process to find documents
 Slow down the pace of work.
Solutions & Effect
 eLab Notebook
 Store information electronically
 Use Adobe LiveCycle
 Searchable archive PDF files
 Common set of tools can uses around the globe
 Digital signature
 Embed usage rights
AdobeR LiveCycleR Enterprise Suite
2.5
Adobe LiveCycle ES2.5 helps organizations improve
customer experiences and employee
productivity by capturing, visualizing, and exchanging
critical business information through
integrated rich application interfaces, more secure
documents, and automated business processes.
Solutions & Effect
 Changed work flow
 Saving time and money
 Rapidly retrieve large volumes of data
 Productivity increased between 5 and 10 percent.
MOT
Business
Challenges
• Authorize knowledgesharing initiatives
• Encourage innovation
• Encourage knowledgesharing practices and
culture
• Redesign work flow
• Train employees
• Implement InnovationNet
• Deploy Adobe LiveCycle
document management
software
• Innovation-Driven
business model
Management
Organization
Technology
Information
System
Business
Solutions
• Increase productivity
• Access and retrieve
• Reduce costs
documents online
• Locate experts online
• Coordinate research
and development teams
P&G MOT / P.440
Conclusion
 Organizational performance can benefit by making
organizational knowledge more easily available.
 Using that knowledge to improve business process and
innovate are vital to success and survival.
References
 P&G Website (Global):
http://www.pg.com/
 P&G Website (Taiwan):
http://www.pgtaiwan.com.tw/
 Wikipedia:
http://en.wikipedia.org/
 Management Information Systems – Managing The
Digital Firm ( 11th / Laudon )
 Adobe: http://www.adobe.com