Service Management
Peapod Smart shopping for busy people
ID:m98q0105
NAME:Min Han Tsai
Peapod -Smart shopping for busy people
Do you have online shopping?
 yahoo、Pc home、eBay or whatever
That 42% of shoppers want to order
groceries from home
Peapod Smart shopping for busy
people, Peapod uses interactive technology
to change the traditional gro-cery shopping
experience
MARKET ANALYSIS
The marketing surveys have shown
 The 65% of consumers are frustrated with the
traditional grocery shopping experience
 The 41% claim to be dissatisfied with checkout
 The 47% saying it would make shopping easier,
consumers and interested in home delivery of
grocerier
Online shopping versus traditional shopping
Advantages
Online shopping
Traditional shopping
It is convenient
It saves time
Impulse buying is
reduced
Five senses influence buying
You get exactly what you want
Coupons are claimed
immediately
Memory is triggered
You get to sample products
You interact with people
you are exposed to new items
Disadvantages There may be computer
problems or download
problems
You have less control
You may forget items
There is a delivery fee
It is time consuming
There are parking and waiting
lines
You need to carry groceries
home
You are subject to impulse
buying
Personal safety is a concren
Peapod’s BUSINESS MODEL
The Peapod’s vision
 Improve people’s lives by bringing interactive
grocery shop-ping to a broader consumer
market
 Lead the world in providing local interactive
grocery shop-ping services
 Amaze and delight each customer
The Peapod’s pricing structure
The pricing structure for Peapod’s services is
shown
Monthly Fee
Per-Order Charge
Residential
$4.95-$6.95
$4.95-$6.95 plus
5% of value of order
Commercial
None
$9.95 plus
9% of value of order
Online customers have access to all the items in
the gro-cery
The customer also is permitted to give specific
instructions, such as “substitution okay” for each
of the selected items
Consumers also must choose a delivery time
within 30-minute and 90-minute windows
Conclusion
The idea behind Peapod is to save customers time.
Peapod provides flexible delivery hours for
customers
 Peapod achieves bidirectional optimization by
highly customising the services it offers as well us
creating value at the same time
Peapod has limited target market that gives them
the opportunity to miss out on untouched target
market
Bibliography
http://www.scribd.com/doc/40309853/PeapodSmart-Shopping-for-Busy-People